Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius


How to command the short sale lender’s attention

While it is feasible for Lady Gaga to wear a meat dress to her job to command attention, a short sale takes much more specific finesse in order to get a deal done. Here are some ways to do just that.

All about the attention

Many people believe that Lady Gaga is all about the attention. She arrived at the Grammy awards last year in an egg, and she also wore a dress made of meat to the VMAs in 2010. Clearly, that’s all about attention, and drawing attention to her cause—whatever it might be.

When working on a tough short sale, you often want to draw attention to your cause (getting your short sale approved quickly and efficiently). Sometimes that’s hard, because you cannot dress up your short sale in a meat dress.

Public attention can be good, but you don’t want to your behavior to work against you and the processing of your short sale transaction.

Here are four tips for effective short sale escalation:

  • Make sure that the short sale package submitted to the bank is complete (including all bank-required addenda).
  • Be nice. You attract bees with honey, not vinegar.
  • Establish relationships. Remember that a short sale is a mutually beneficial transaction. If you are known as a closer, this will go a long way towards lots of short sale closings.
  • When all else fails, use Twitter (it’s your meat dress). Twitter is an extremely effective way to draw attention to your cause in real time.
    • Wells Fargo @ask_wellsfargo
    • Bank of America @bofa_help
    • Citibank @askciti

    If you follow these tips and respect the corporate processes employed by the mortgage servicers for managing the short sales, you will go a long way to making sure that you files get the attention that they deserve.

    Advertisement. Scroll to continue reading.
Written By

Melissa Zavala is the Broker/Owner of Broadpoint Properties and Head Honcho of Short Sale Expeditor®, and Chief Executive Officer of Transaction 911. Before landing in real estate, she had careers in education and publishing. Most recently, she has been able to use her teaching and organizational skills while traveling the world over—dispelling myths about the distressed property market, engaging and motivating real estate agents, and sharing her passion for real estate. When she isn’t speaking or writing, Melissa enjoys practicing yoga, walking the dog, and vacationing at beach resorts.



  1. Karen

    May 1, 2012 at 8:37 pm

    I like that… Twitter is your meat dress. I think the best tip is to be nice… and know when to get aggressive. Some times things have to be escalated. It takes finesse, that’s for sure.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Short Sales

When a real estate professional is working short sales, getting respect from short sale lenders can be tricky - how can this be done...

Housing News

Short sales can be highly challenging, particularly when tax liens are involved, but there are many options available to overcome the obstacles, even when...


This year, short sales are taking less and less time, getting a fast short sale approval is more likely, and here are some ways...


Minimizing the frustrations that come with a short sale is often seen as a mythical possibility, but with these simple tips, any short sale...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.