Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

3 things you might not know about contact management systems

Many professionals use sub-par tools and keep their businesses duct taped together, but it’s not necessary. Know these three things about contact management to make sure you’re not losing out on opportunities.

contact management

contact management

Contact management is a way of doing business

Contact management is more than just a list of names, phone numbers, and email addresses. It’s actually an approach, a mindset, and a way of doing business. It’s the commitment to learn about your contacts over time, build relationships with them, and keep in touch. A contact management system (or CRM) is the technology tool that lets you practice effective contact management.

In this article, I’ll address three things you might not know about contact management systems.

1. Microsoft Outlook Just Doesn’t Cut It

Outlook is a great email client, sure. But is it an effective contact management system or CRM? Not exactly. With Outlook, you can’t search and filter your contacts across multiple groups, easily send out personalized mass emails, view email analytics, and/ or automate your email marketing. For a busy business professional, Outlook has a lot of shortcomings.

If you’re refusing to pay for a CRM because you believe Outlook is sufficient, you may want to think again because a CRM will prove extremely valuable to your business. In fact, the return on investment (ROI) is tremendous.

Advertisement. Scroll to continue reading.

Let’s say you’re a REALTOR®. In order to grow your business, you need to keep in touch with everyone in your database. You also need to stay organized and proactive.

Keeping in touch involves perhaps sending out a monthly real estate newsletter, setting your contacts up on drip email marketing campaigns, and scheduling phone calls and face to face meetings. Staying organized involves managing your listings and buyers from one place, viewing tasks and appointments related to a specific contact or listing, and following Listing and Closing Activity Plans (or Action Plans). All of this is hard or impossible to do with Microsoft Outlook alone.

2. Email Marketing is a Critical Component

Great contact management systems have powerful email marketing capabilities built-in. When people think of a CRM, they often think of names in a database and being able to filter and group those names.

But it’s much more than that. It’s the ability to send out beautiful monthly real estate newsletters via email, convert leads into customers with pre-designed, highly effective marketing campaigns, and generate awareness of your services by sending out Just Listed and Just Sold e-Cards and e-Flyers.
And one of the best things about it all is that you are not designing the newsletters, e-cards, e-flyers, and marketing campaigns. It’s all done for you, which means no time or extra cost commitment.

3. Your Only Tangible Asset

For many professionals, such as Realtors, their contacts database is their only tangible asset. Successful agents making six figures can sell a well-managed contacts database upon retirement for hundreds of thousands of dollars.

Advertisement. Scroll to continue reading.

If you’re nurturing the clients and leads in your database and building strong relationships with them over time, you’ll get clients coming back to use your services time and again and referrals will flow your way. You can say goodbye to cold calling and prospecting all day.

The takeaway

If you’re serious about growing and managing your career properly, you’ll want to adopt a CRM into your business. It’ll help you get that “easy business” or “low-hanging fruit” – referrals and repeat transactions from past clients. If you weren’t well informed on what contact management systems are all about before reading this article, I hope you now have some food for thought.

Written By

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.

3 Comments

3 Comments

  1. Maxyuf12

    September 5, 2012 at 1:16 pm

  2. estate_chase

    September 6, 2012 at 10:36 am

    @CENTURY21 @AGBeat See our new search real estate search for DFW at https://t.co/Mwu55YV5 or LIKE us at https://t.co/hwSrSipe

  3. Roland Estrada

    September 6, 2012 at 10:59 am

    These blatant advertisements masquerading as posts are really starting to get annoying. An why it’s particular product? I believe the emperor has no clothes.

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

FullContact is a tool that wants to put your address book to work for you, and for power users, it's a must.

Business News

(BUSINESS NEWS) JobTrack helps job seekers manage relations with potential employers throughout the entire job search process.

Business Marketing

(MARKETING) Dubsado is a pretty cool CRM for entrepreneurs and small businesses that helps to streamline communication.

Business Marketing

(MARKETING) Salesmate is the CRM that does what it promises to do and is geared towards small business which drastically reduces the amount of...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.