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Conferences could soon feature live audience feedback via smartphone

Conferences adapting new tech tools

As more and more conferences come to fruition and the space continues to be crowded, each seeks its own way to stand out. Some hope popular bloggers will attract attendees, others have tech startup expos, others have celebrities and even others offer luxurious locations.

While the race to win attendance heats up, so does the race for buzz during an event and after an event. Bright colored lanyards or cute girls singing and dancing their presentation isn’t going to cut it as competition increases.

Conferences are looking to technology to assist in their garnering of buzz, and one of the newest tools to hit the market that achieves this is Ovation which we anticipate you will be seeing at a conference near you soon.

Ovation doesn’t require audience members to download anything on their phones or log in, rather offers conference organizers a simple URL to share with attendees. Audience members of a panel or speech can slide their finger to express positive or negative sentiments in real time.

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Speakers or conference organizers are encouraged to use a tablet as a teleprompter to see live the crowd’s sentiments. If they are not responding to a specific speaker or topic, a moderator can redirect the conversation. Ovation also offers exporting of data so conference organizers can analyze after the event is over which panels did better than others regarding sentiment, as attendance numbers aren’t always an accurate indicator of quality, rather of speaker popularity (which are not mutually exclusive).

Other uses for Ovation

This tool could also be used for live webinars or heck, even Google+ Hangouts. Maybe even a large team meeting could be monitored to get honest feedback of the meeting. Anything can be measured in real time, just like the focus groups of Frank Luntz. Data may not be overly obvious to the lay person, but marketing analysts like Luntz can read into many factors of feedback. We anticipate that you’ll be seeing Ovation at a conference near you, very soon.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.


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