Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Facebook exec hints Instagram ads could be on the way

With a Facebook executive hinting that Instagram ads may begin popping up, users are flocking to the web to air complaints and fears, but they’re mostly unfounded, and here’s why:

instagram ads

instagram-android

Instagram ads on the way? Is the world ending?

Facebook VP of Global Marketing Solution, Carolyn Everson confirmed to Business Insider (BI), “eventually we’ll figure out a way to monetize Instagram,” the photo sharing app and community acquired by Facebook this year, which has so far been completely free and void of any advertisements. BI took that as confirmation of ads coming to the site, titling their story on Everson’s assertion, “Facebook confirms ads are coming to Instagram.”

While it wasn’t exactly confirmation ads are coming, we question her evasive answers to mean that although there is a strong possibility that as are coming to Instagram, the company could easily attempt other monetization strategies such as pro accounts for brands at a cost, which could have built in analytics, automation tools, or maybe they will acquire visual mentions software so brands know when their logo or product is featured, even if users don’t type the name of the brand.

At the hint that ads could hit Instagram, a quick search on Twitter reveals an over-reactive user base saying that ads would destroy the appeal of Instagram, it could slow the app down, and sponsored pictures in a user’s stream (if Facebook went that route) would be horribly intrusive. While the upset is understood, and no one likes change or intrusion, Facebook already has a massive advertising platform, so what we imagine could happen looks something like this:

instagram ads

Sure, it’s a tad annoying, but you’re posting a picture of headphones and Best Buy is having a sale, is a tiny text ad going to kill you? I don’t like it personally, but I could get over something non-invasive like this. There’s blank space built into the app, it’s an obvious move.

Advertisement. Scroll to continue reading.

According to social media updates and upset users, if Instagram adds ads to the user interface, it will look like this:

instagram ad nightmare

Everyone calm down

Everson already hinted at Instagram’s monetization strategy, saying, “There are many brands that use Instagram right now to try to get a feel for how to engage with their followers. We will definitely be figuring out a monetization strategy. When that will happen, I can’t comment, but it’s going to happen.”

We suspect text ads and pro accounts for brands could be the next step, but it won’t happen tomorrow morning, and the world won’t end. Instagram isn’t a non-profit organization, nor is Facebook, and with Facebook’s massive database of user information and existing advertisers, it is an obvious next step, which no one in their right mind should be surprised by. Since the dawn of the internet, advertising has been a native part of sites, and even apps, and being surprised or upset about potential ads is most definitely an over reaction.

instagram-apocalypse

Advertisement. Scroll to continue reading.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

4 Comments

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Social media wars are a-brewing, with veteran platforms quickly hoping on new trends before they can be challenged. BeReal is no exception.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.