Yet another algorithm update
Earlier in June, Facebook changed their algorithm to improve the content that users see. This came after research where it was learned that people didn’t always comment, like, or share something in which they were interested.
Based on this, Facebook is rolling out a new formula that identifies which posts you spend time reading and surfaces more posts like that in your News Feed.
This week, Facebook added videos to this formula
When you turn the volume up on a video or make it full screen to enjoy it, Facebook will take this into account and move more of the videos higher up into your News Feed. Their goal is to provide users with content that matters to them.
In their blog post where this information was announced, Meihong Wang, Engineering Manager, and Yue Zhuo, Software Engineer stated that they “do not expect most Pages to see significant changes in distribution as a result of this update.”
This has a lasting impact on your marketing
As an entrepreneur, you need to be aware of this because it does affect your marketing strategy. While you do want your Followers to share and like your content, now those who you do engage will get to see your posts and videos. Facebook and Google are driving the direction of content toward being focused on the user. If you haven’t updated the way you are marketing online, you need to get on board.
My hope is that this rule algorithm works to reduce “clickbait.” You don’t have to sensationalize your posts to try and get Followers to click through. Businesses can be more authentic in their attempts to engage with their customers, because it isn’t about getting the share or like, but it’s about interaction. Your business or page has to get the customer to look at the video. Provide good content and your customers will watch your videos, which increases your opportunities to get seen in their News Feed.