Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Facebook makes yet another change to their algorithm

Earlier this month, Facebook changed their algorithm to improve the content that users see, now turning their attention to video.


Yet another algorithm update

Earlier in June, Facebook changed their algorithm to improve the content that users see. This came after research where it was learned that people didn’t always comment, like, or share something in which they were interested.

Based on this, Facebook is rolling out a new formula that identifies which posts you spend time reading and surfaces more posts like that in your News Feed.

This week, Facebook added videos to this formula

When you turn the volume up on a video or make it full screen to enjoy it, Facebook will take this into account and move more of the videos higher up into your News Feed. Their goal is to provide users with content that matters to them.

In their blog post where this information was announced, Meihong Wang, Engineering Manager, and Yue Zhuo, Software Engineer stated that they “do not expect most Pages to see significant changes in distribution as a result of this update.”

This has a lasting impact on your marketing

As an entrepreneur, you need to be aware of this because it does affect your marketing strategy. While you do want your Followers to share and like your content, now those who you do engage will get to see your posts and videos. Facebook and Google are driving the direction of content toward being focused on the user. If you haven’t updated the way you are marketing online, you need to get on board.

Advertisement. Scroll to continue reading.

My hope is that this rule algorithm works to reduce “clickbait.” You don’t have to sensationalize your posts to try and get Followers to click through. Businesses can be more authentic in their attempts to engage with their customers, because it isn’t about getting the share or like, but it’s about interaction. Your business or page has to get the customer to look at the video. Provide good content and your customers will watch your videos, which increases your opportunities to get seen in their News Feed.


Dawn Brotherton is a Sr. Staff Writer at The American Genius with an MFA in Creative Writing from the University of Central Oklahoma. She is an experienced business writer with over 10 years of experience in SEO and content creation. Since 2017, she has earned $60K+ in grant writing for a local community center, which assists disadvantaged adults in the area.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

Tech News

Two powerhouse companies in the social media and delivery space team up to deliver online sold goods right to the buyer's door.

Business Marketing

Facebook announced that they are shutting down their live shopping feature in a move to focus more on Reels on October 1, however, it...

Social Media

New data indicates that influencer marketing is much more lucrative on Instagram and TikTok than Facebook - where will *your* 2023 ad spend go?

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.