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Facebook + AI = Facebook Bureau of Investigation

(SOCIAL MEDIA) Social networks are to have a larger role in terrorism (recruiting, organizing, propaganda, etc.). Now the argument is whose responsibility is it to monitor that activity.

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Facebook going off script

Facebook recently announced its opposition to use of its platform by terrorist organizations, and specified several strategies intended to restrict terrorist use of social media, in what is widely being reported as various versions of “Facebook commits to using artificial intelligence to fight terrorism.”

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Let’s talk for a minute about what that actually means.

Intelligence as numbers

“Artificial intelligence to fight terrorism” doesn’t mean we get Skynet saving us from suicide bombers. That would be rad, up to the point Skynet tags us all as suicide bombers and sends the drones after us. Skynet is not, as yet, very bright.

Mine keeps showing me ads for Dodge Rams, and I’m a writer in a studio apartment. I have no use for a truck. I barely need legs.

At the moment all “artificial intelligence” consistently means is “self-improving algorithm,” or as a marketing term, “set of self-improving algorithms with a voice interface and a price tag.”

Facebook “using artificial intelligence to fight terrorism” means “Facebook deploying image and text recognition algorithms that will correlate content with known terrorist media and distribute discipline accordingly.”

That’s a necessarily complicated problem

First, it requires Facebook to identify terrorists and Facebook is not, I am reliably informed, the FBI. Facebook’s algorithms are their attempt, or the beginning of their attempt, at corporate accountability for the use of their platform by terrorist groups.

That’s laudable.

Corporate accountability does not, however, equal competence. Where the line exists between the systematic use of social media, particularly Facebook, as propaganda engines for Islamic State and other terrorist organizations – and let’s be clear, that’s absolutely happening – and the impact on profit margins of employing political scientists, law enforcement experts and tech geniuses Facebook would need to seriously engage with 21st century terrorism, which isn’t exactly their core business, is rather an open question.

Islamic state Facebook

In many ways, however, the big question is also a really small one: algorithms? As the article linked above demonstrates, Islamic State in particular is very good at Facebook.

Thus far, Islamic State has been better at Facebook than Facebook and the governments of the civilized world, working together, have been at stopping Islamic State from using Facebook.

The AI solutions Facebook is deploying may solve that, or not.

If they don’t, that’s status quo. On to the next solution.

What if they do?

What if some brilliant programmers get the process on lock and AI becomes a working solution for keeping Islamic State and similar scum off your product?

That would be an extraordinarily easy fix, in many ways a Godsend.

It would also raise massive legal, social and moral questions, because in effect it would grant authority to moderate human speech to a nonhuman agency. Facebook is, scary but true, one of the most active, vital settings in the history of human communication. That forum alone leaving content moderation to our robot overlords is a concern.

What’s next

But if AI counterterrorism works on Facebook, the FBI – and Interpol, and GCTF, and the rest of the alphabet soup with assault rifles who address terrorism on a day to day basis – can be confidently expected to follow.

That represents a new level of oversight on everyday communication, one that, on the most basic level, lacks not only third-party oversight, but human oversight of any kind.

Facebook taking responsibility for what’s done on its platform is praiseworthy, but it’s also a fascinating, potentially frightening look at what may be our digital future.

#FacebookBureauofInvestigation

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.

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impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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Social Media

Image size is a vital factor into usability of your brand

(SOCIAL MEDIA) Keep all of your social media profiles and products looking their best with the social media image size cheat sheet for 2020.

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image size matters

We can safely say that the one thing social media will assuredly do in 2020 is only get more powerful. As such, it’s important to keep up with the sizing information for social media images to keep all of your profiles looking fresh. Make A Website Hub has the official rundown in their annual Social Media Image Sizes Cheat Sheet.
Twitter:
• Profile Photo: 400 x 400 pixels / Displays at 200 x 200 pixels (a maximum 100 KB file size)
• Header Photo: 1500 x 500 pixels (a maximum 10 MB file size)
• In-stream Photo: 440 x 220 pixels (a maximum 5 MB file size for photos and 3 MB file size for animated gifs)

Facebook:
• Cover Photo: 820 x 310 pixels (a preferred maximum file size of 100 KB)
• Profile Picture: 180 x 180 pixels
• Shared Image: 1200 x 630 pixels
• Shared Link: 1200 x 627
• Event Image: 1920 x 1080 px (Shows in feed: 470 × 174 pixels)
• Highlighted Image: 1200 x 717 pixels (appears on profile at 843 x 504 pixels)

Google+:
• Profile Image: 250 x 250 pixels
• Cover Picture: 1080 x 608 pixels
• Shared Image: 497 x 373 pixels

Instagram:
• Profile Picture: 110 x 110 pixels
• Photo Size: 1080 x 1080 pixels
• Video to Stories: 750 x 1334 pixels
• Photo Thumbnails: 161 x 161 pixels

Pinterest:
• Profile Picture: 165 x 165 pixels
• Board Display Image: 222 x 150 pixels
• Pin Sizes: a width of 238 pixels (with scaled height)

Tumblr:
• Profile Image: 128 x 128 pixels
• Image Posts: 500 x 750 pixels

YouTube:
• Channel Cover Picture: 2560 x 1440 pixels (for desktop), 1855 x 423 pixels (for tablets), 1546 x 423 pixels (for smartphones), and 2560 x 1440 pixels (for TV)
• Video Uploads: 1280 x 760 pixels

LinkedIn:
• Personal Page
o Personal Background image: 1584 x 396px
o Standard Logo: 400 x 400 pixels
o Profile image: 400 x 400 pixels
• Company/Brand Page
o Background image: 1536 x 768px
o Standard Logo: 400 x 400px
o Business / Career Cover Picture: 974 x 330 pixels
o Square Logo: 60 x 60px
o Business Banner Image: 646 x 220 pixels
o Standard Logo: 400 x 400px

Ello:
• Banner image: 2560 x 1440 pixels
• Profile image:360 x 360 pixels

WeChat:
• Profile Photo: 200 x 200 pixels
• Article Preview Header: 900 x 500 pixels
• Article Preview Thumbnail Image: 400 x 400 pixels (Displays at 200 x 200 pixels)
• Article Inline Image: 400 px x Any size px

Weibo:
• Cover Image: 920 x 300 px
• Profile Pictures: 200 x 200px (Displays at 100 x 100 px)
• Banner: 560 x 260 px
• Instream: 120 x 120 px
• Contest Preview: 640 x 640 px

Snapchat:
• Geofilter: 1080 x 1920

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Social Media

Facebook wants to show how “inclusive” it is with new logo

(SOCIAL MEDIA) Facebook has a new logo, but you won’t see any change on the mobile app. The social network giant wants to expand to be more inclusive with this logo

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social network facebook typeface

Facebook has a new logo, but you won’t see any change on the mobile app. It’s easy to think of Facebook as just the social network where you avoid (or start) political debates with friends and family, but that’s just a piece of the picture. The new logo reflects Facebook’s ongoing expansion as a company beyond their original social network.

Facebook’s roots as a social networking company are undeniable. People have been using the platform to connect with family and friends across the globe since 2004. For many of us, Facebook is part of our everyday lives. It’s how we chat with friends across the globe, meet our partners, join communities, and sometimes it’s even part of our work life.

We have seen Facebook take on some big new projects this year including the announcement of Facebook Horizon, a social virtual reality world expected to launch in 2020. Facebook’s identity as a company now expands far beyond the Facebook app.

Facebook is the parent company of 74 companies including some equally popular and well-known apps such as Instagram and Whatsapp. The company operates out of 60 offices world-wide and employs over 43,000 people.

The new logo is part of an effort to create a clearer distinction between Facebook the parent company and Facebook the social network.

According to Facebook, “The new company branding is designed to help us better represent the diversity of products we build, establish a distinction from the Facebook app and communicate our purpose in the world.”

Facebook wordmark gif

The main design differences between the two logos are the font and the color. The corporate logo is designed in all caps using a font designed in-house. The type is san serif and open with consistent letter width throughout.

Unlike the true shade of blue that we all associate with the social network’s logo, the color of the new corporate logo will be fluid. The color will change depending on the environment such as the product it’s promoting. The corporate logo can be depicted as either solid colors or a gradient.
Facebook has been more than just a social network for a long time, now their logo can help them reflect that.

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