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Google’s newest nightmare includes big business pulling ads and terrorism videos

(TECH NEWS) Advertisers from big companies are removing them from Google because they’ve been being run next to salacious material.

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Google kerfuffle

Google has a new nightmare in its hands.

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Large businesses including AT&T, Verizon, McDonald’s, HSBC, L’Oreal, and Johnson and Johnson (J&J) are pulling their ads from Youtube and all other Google platforms (but not from Google Search ads) over inappropriate placement concerns.

Real advertising, false backing

“We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” said an AT&T spokesperson to Business Insider.

This latest development follows widely reported instances of their ads consistently appearing on the screen next to extremist videos on Youtube and 2 million other sites in Google’s display network.

Google has already been on the back foot in Europe last week, over the same concern.

Yikes

An investigation by The Times of London found that some UK government ads were displayed next to ISIS operated extremist video sites.
Essentially providing these extremist groups with British taxpayers money.
The latest news indicate that the crisis is now spreading in North America as well.

Better be quick

In a statement to BuzzFeed News Verizon said: “Once we were notified that our ads were appearing on non-sanctioned websites, we took immediate action to suspend this type of ad placement and launched an investigation.”

This poses serious threats to Google’s bottom line, if it is not contained swiftly.

Last year alone YouTube raked in $5.58 billion in ad revenues for Google.

History repeating itself

Google has sought to address client complaints. Philipp Schindler, Google’s CBO promised in a blogpost new tools for businesses to better control ad displays this week.

Clearly, that would do little to contain the latest continued walk out of giant businesses.

Google has also had a poor record of keeping up with the demand of removing hateful material from YouTube, another Times interview found.

Issues with their backbone

Some of the times, the report claims, YouTube struggles to enforce its own guidelines, despite of being notified of violations.

Most online ads are sold through digital platforms like Google AdWords, TubeMogul and RocketFuel. Click To Tweet

They target people in what is called “programmatic advertising”.

Necessity of change

How such standard operating procedures would have to be adjusted remains to be seen.
“They’re saying they’re trying harder — that’s insufficient,” Brian Wieser, a media analyst with Pivotal Research said of Google. “They don’t seem to understand the scale of the perceived problem.”

#GoogleSnafu

Barnil is a Staff Writer at The American Genius. With a Master's Degree in International Relations, Barnil is a Research Assistant at UT, Austin. When he hikes, he falls. When he swims, he sinks. When he drives, others honk. But when he writes, people read.

Tech News

Facebook starts handing out merit badges like we’re Girl Scouts

(TECH NEWS) Facebook offers merit badges to users, and it’s pretty neat, but we’re also rolling our eyes.

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According to some Facebook Group administrators, Facebook has today rolled out merit badges. So far in the wild, we’ve spotted “Conversation Starter” which praises the admin (or user) for starting engaging posts that got the conversation going.

We have asked numerous users if they’ve seen these badges, and so far it appears that only one badge has been rolled out, potentially with more on the way. Upon logging into the group where you have earned a badge, you’ll see a notification at the top of the feed informing you of your new badge (get out your vest, it’s time to start collecting them all)!

The merit badge that you’ve earned shows up in your profile when other group members (where you’ve earned the merit badge) click on your face:

Currently, when an Admin posts in the group, it still only has their Admin badge next to their name, not the “Conversation Starter” or other badges lined up next to it, but if a regular group member has posted something engaging, the badge appears next to their name (it may be a one-badge-limit so far, maybe hold off on buying a Girl Scout vest for your badge collection):

Lastly, users apparently do have control over the display of whichever neato merit badges we eventually earn or collect:

There is no word on what the ultimate plan is or what merit badges will be awarded, and it appears to be limited to Facebook Groups at the present.

We’ve reached out to Facebook for comment and will update the story as we learn more. For now, if you want a badge, you can at least get a “Conversation Starter” badge in Facebook Groups, so go get ’em – we’ll soon know which other badges we can earn slash collect slash compete for slash game.

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Tech News

Slack video messaging tool for the ultra lazy (or productive) person

(TECHNOLOGY) Courtesy of a company called Standuply, Slack’s notable lack of video-messaging options is finally addressed.

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Slack — the popular chat and workflow app — is still going strong despite its numerous technical shortcomings, one of which is its notable lack of native video or audio chat. If you’re an avid Slack user, you might be interested in Standuply’s solution to this missing feature: video and audio messaging.

While it isn’t quite the Skype-esque experience for which one might hope when booting up Slack, Standuply’s video messages add-on gives you the ability to record and send a video or audio recording to any Slack channel. This makes things like multitasking a breeze; unless you’re a god among mortals, your talking speed is significantly faster than your typing, making video- or audio-messaging a viable productivity move.

The way you’ll record and send the video or audio message is a bit convoluted: using a web browser and a private Slack link, you can record up to five minutes of content, after which point the content is uploaded to YouTube as a private item. You can then use the item’s link to send the video or audio clip to your Skype channel.

While this is a fairly roundabout way of introducing video chat into Slack, the end result is still a visual conversation which is conducive to long-term use.

Sending video and audio messages may feel like an exercise in futility (why use a third-party tool when one could just type?) but the amount of time and energy you can save while simultaneously responding to feedback or beginning your next task adds up.

Similarly, having a video that your team can circle back to instead of requiring them to scroll through until they find your text post on a given topic is better for long-term productivity.

And, if all else falls short, it’s nice to see your remote team’s faces and hear their voices every once in a while—if for no other reason than to reassure yourself that they aren’t figments of your overly caffeinated imagination.

At the time of this writing, the video chat portion of the Slack bot is free; however, subsequent pricing tiers include advanced aspects such as integration with existing services, analytics, and unlimited respondents.

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Tech News

This phishing simulator tests your company’s (lack of) readiness

(TECHNOLOGY) Phishero is a tool which tests your organization’s resistance to phishing attacks. Pro tip: Most companies aren’t ready.

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In the wake of any round of cyberattacks, many organizations question whether they’re prepared to defend themselves against things like hacking or other forms of information theft. In reality, the bulk of workplace data thievery comes from a classic trick: phishing.

Phishing is a catch-all phrase for a specific type of information theft which involves emailing. Typically, a phishing email will include a request for sensitive data, such as a password, a copy of a W-4, or an account’s details (e.g., security questions); the email itself will often appear to come from someone within the organization.

Similar approaches include emailing a link which acts as a login page for a familiar site (e.g., Facebook) but actually stores your account information when you sign in.

Luckily, there’s a way for you to test your business’ phishing readiness.

Phishero, a tool designed to test employee resistance to phishing attacks, is a simple solution for any business looking to find any weak links in their cybersecurity.

The tool itself is designed to do four main things: identify potential targets, find a way to design a convincing phishing scheme, implement the phishing attack, and analyze the results.

Once Phishero has a list of your employees, it is able to create an email based on the same web design used for your company’s internal communications. This email is then sent to your selected recipient pool, from which point you’ll be able to monitor who opens the email.

Once you’ve concluded the test, you can use Phishero’s built-in analytics to give you an at-a-glance overview of your organization’s security.

The test results also include specific information such as which employees gave information, what information was given, and pain points in your current cybersecurity setup.

Phishing attacks are incredibly common, and employees – especially those who may not be as generationally skeptical of emails – are the only things standing between your company and catastrophic losses if they occur in your business. While training your employees on proper email protocol out of the gate is a must, Phishero provides an easy way to see how effective your policies actually are.

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