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YouTube boycott: How ISIS is changing digital ad rules forever

(TECH NEWS) In response to ads appearing next to ISIS videos, YouTube changed their content rules which has created more drama for the online video site.

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YouTube faux pas

It has been several weeks since hundreds of prominent advertisers pulled their ads from YouTube. As reported by The American Genius, ads of prominent companies inadvertently appeared next to extremist videos inciting violence. In that episode, brands as varied as HSBC, McDonald’s, AT&T, L’Oreal, and The Guardian parted ways with YouTube.

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In an especially embarrassing moment for Google, which owns YouTube, British government ads played next to ISIS videos, essentially providing the extremist group with taxpayer money.

Momentum change

Two recent developments suggest that YouTube’s nightmare isn’t over just yet. First, it appears that Google’s effort to mitigate the fallout might have proven too rigid.

The crackdown has unintentionally hurt a whole new group of people: video content creators.

Secondly, smelling blood, ad rivals have leapt at Google’s weaknesses to curb out every bit of market share they can from the tech giant.

Too lax to too strict

NPR Morning News Brief reported on April 13, that many content creators who post on the site are now criticizing YouTube for inefficiently changing the algorithms as a response to the ad placement fallout. The censorship has been so severe, they contend, that apparently harmless content is now in danger of being banned from the YouTube site.

This includes instances of minor “adult language,” which are no longer seen as “advertiser friendly.”

It seems that Google’s new technologies and controls to flag off offensive videos is not working properly. For instance, Ethan Klein of h3h3Productions reported to Laura Sydell of NPR that some YouTube videos containing the word “die” were taken down, irrespective of the non-violent context in which the word may have been spoken, for example “I could die of laughter.”

Similarly, the YouTube channel Real Women Real Stories, a woman advocacy group, reported that several of their videos got banned, even though the content talked about empowering survivors of sex trafficking and slavery, simply because of its graphic language, not video content.

Trying to appease the masses

YouTube is still struggling to accommodate the advertiser demands of more control over content display on one hand, and the freedom of expression of content creators on the other.

Google has promised “a tougher stance on hateful, offensive and derogatory content.”

Nevertheless, as an Irish Times article noted, “It is not possible for human monitoring and manual intervention to solve the problem of industrial hate speech. The scale of its advertising networks mean the kind of solution that is required will come in algorithmic form.”

And therein lies the rub

Algorithms are programmatic, i.e., automated ad trading systems. Advertisers can never have full awareness or control of where their ads will be placed online. That is because advertisers do not book ads with particular brands anymore.

They pay intermediaries to target specific demographics, and the dissemination process is incredibly complex.

And yet, the YouTube crisis underlined the pitfalls of a completely automated advertising. There is a real demand a “curated market” for digital ads.

Get them while they’re down

That is where Google competitors like MediaMath Inc. come in. This New York-based software seller for online ad buying is introducing a new service to ensure ads run on “high quality” contents only.

“We’re developing for the largest brands in the world who need to be assured of a safe environment for digital advertising,” said Erich Wasserman, MediaMath’s co-founder.

“We’re happily able to do this at a time when the market is shouting for it.”

Similarly, mobile ad company Kargo Global Inc. signed a deal with NBCUniversal to place digital ads in a controlled environment: 300 digital properties across 70 companies. Kargo CEO Harry Kargman said “The YouTube boycott was a gift. We were prepared for a drawn out fight. Basically, the market has done it for us.”

Barely a scratch

YouTube boycott will have minimal impact in Google’s sales, most analysts agree. In the UK, despite the ad fiasco, internet ad spending crossed 10 billion pounds, most of it going to Google and Youtube. Google’s pockets are too deep, their clients too varied.

Clients will not be able to ignore YouTube—where 400 hours of videos are uploaded every minute— for long either.Click To Tweet

However, the fiasco is sure to rewrite the rules (and a hell lot of algorithms) of how ads are delivered to your screen, forever.

#YouTube

Barnil is a Staff Writer at The American Genius. With a Master's Degree in International Relations, Barnil is a Research Assistant at UT, Austin. When he hikes, he falls. When he swims, he sinks. When he drives, others honk. But when he writes, people read.

Tech News

Google Maps will soon display traffic lights

(TECH NEWS) The addition of traffic light positions to Google Maps promises to boost navigation accuracy. Now you won’t run a light while looking at navigation.

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At over 150 million monthly users, Google Maps’ value is not to be understated. With a new feature that shows traffic light positions rolling out to select devices and locations soon, one can expect that trend to continue.

A common issue with navigation via an app–especially when navigating solo–is a lack of precision that can lead to confusion, missed exits, potentially dangerous driving, and, worst of all, spilled coffee. By adding the location of traffic lights, Google Maps will improve both landmark recognition and automated navigation by providing drivers with more accessible information.

It’s worth noting a couple of arguing points, the first of which is the assertion that Google is starting from scratch on this feature. They aren’t. In fact, Japan-based Google Maps users have had access to traffic light positioning for years; Google is simply expanding the feature to include a larger number of cities and population density.

In a similar vein, Google also isn’t the first company to implement an ease-of-access feature such as this. Apple Maps has incorporated traffic light recognition since the release of iOS 13, and while its use is hit-or-miss (my iPhone 11 fails to pick up most traffic lights in my admittedly rural town of residence), the option to have Siri direct users to the nearest traffic light rather than saying “in 213.7 feet, turn left” is helpful.

That said, Apple Maps is a service which sees a little over 20 million monthly users–a far cry from Google Maps’ monthly base. For Google, accuracy and speed of updates will be paramount for a successful, routinely helpful launch.

At the time of this writing, Google plans to release the traffic light feature in New York, San Francisco, and a few other United States cities. The feature will be available on Android devices–sorry for now, Apple users–and will ideally expand to encompass most of the country if the initial release is successful.

It will be interesting to see how comprehensive Google’s coverage is and how quick the company is to adjust positioning of lights as cities do what cities do best. For now, if you have an Android device, keep an eye on your Maps app–good things are coming your way.

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How Microsoft plans to upskill millions of workers during COVID-19

(TECH NEWS) Microsoft is providing affordable and accessible resources to upskill workers during the COVID-19 economy.

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Microsoft helps

While the undeniable amount of job loss in the Unites States, thanks to COVID-19, may have lost some steam in the news, there are many people out of work and job searching. As of June 6, 2020, “Total nonfarm payroll employment rose by 4.8 million in June, and the unemployment rate declined to 11.1 percent, the U.S. Bureau of Labor Statistics reported today.”

This means many Americans are quietly pondering their next move. Some are freaking out over what their next place or type of employment will be, while others are taking a minute to pause and re-design their life’s path. Both may be hopeful that their career is aligning with their ultimate goals or ways in which they would prefer to live their life via professional pursuits and family preferences. There may be an optimistic outlook as well if they have been able to score interviews and feel some excitement about new opportunities amongst the angst and uncertainty.

However, as you may likely know, after a job loss, the job seeker has some extra time to think and this can be scary for some. They may catch themselves with extra worry or spinning in the what ifs? What if I don’t have the skills for the jobs in demand? What if I’m too old? What if they are not looking to hire someone with my credentials? What if I am unable to replace my salary?

Let’s look at the data when we cannot get out of our heads. What are jobs that are in demand and will be growing? According to VentureBeat and Microsoft, here are the top 10 jobs that are in demand and likely to grow over the next decade:

  1. Software developer
  2. Sales representative
  3. Project manager
  4. IT administrator
  5. Customer service specialist
  6. Digital marketing specialist
  7. IT support / help desk
  8. Data analyst
  9. Financial analyst
  10. Graphic designer

In tandem, Microsoft is providing access to “learning paths” and resources for users to develop skills for these jobs, which will be available from today until the end of March 2021, and includes a series of videos to help jobseekers start off on the right foot for each role. Microsoft will also connect more technical roles with other resources and tools, including its bot-powered GitHub Learning Lab where budding coders can practice new skills. And feeding into this, Microsoft said that it will join the dots through to qualifications, by offering “low-cost access” to industry-recognized Microsoft certifications “based on exams that demonstrate proficiency in Microsoft technologies,” Microsoft President Brad Smith said in a separate blog post.”

Venture Beat goes on to say that “Microsoft has announced a slew of new initiatives designed to open up access to new digital skills, including cash grants, providing access to data, affordable certifications for Microsoft products, and a new learning app baked directly into Microsoft Teams.”

Looks like those software developers aren’t going away and you can hate on sales all you want, but those are needed for companies to keep their doors open and sell their products or services.

It seems apparent that the tech giant is looking to make a positive impact and help upskill workers to be able to explore and gain the skills they need to pursue these available and growing job opportunities. They are utilizing the data available within the LinkedIn platform to provide insights on job postings, as well as pledged to support access to learning and non-profit organizations. Microsoft is also making smart moves to grow and expand in an area where they see some major growth opportunities (within the LinkedIn Learning platform and MS Teams). Microsoft CEO mentioned that we have seen a 2-year digital shift in about two months due to COVID-19.

However, this does pose a question – how long will it take for hiring managers to catch up on reviewing resumes of those that had to make a job switch and may not have the previous experience they typically look for when hiring? There is fair room for a discussion that those reviewing resumes will also need to be informed of the career shifts of candidates due to COVID-19 and may need to spend a little bit more time making sure they are not dismissed for looking to make a switch after their upskill experience.

There may also be some questions from employees if they do not feel they resonate with any of those jobs listed as growing over the next decade. We may see a spike in entrepreneurial activity and people setting out to create and design their own work-life harmony – especially if the remote work opportunities are only going to grow exponentially.

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Study finds 1,000 phrases that accidentally activate smart speakers

(TECH GADGETS) Don’t worry about accidentally activating your nosy smart speakers… unless, of course, you utter one of these 1,000 innocuous phrases.

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It’s safe to say that privacy concerns, especially in today’s digital era, are unquestionably valid. With new video recording technology making it easier to identify people at a glance (whether they like it or not) and concerns that your smart speakers are eavesdropping on you, it may feel like you’re bordering on slightly paranoid around modern technology.

After all, even though there have been cases of smart speakers picking up on intimate conversations, there’s absolutely no risk of them overhearing private things without your consent, right? Even though it’s been documented that these devices — including Cortana, Alexa, Siri, and Google Home — have listened in relationship spats, criminal activity, and even HIPAA-protected data, you’re totally in the clear.

Oh yeah. The thing is, everything that gets broadcast into your smart speaker? There’s a completely random chance that someone back at headquarters may decide to sift through it in order to improve AI learning.

And while most of the time these conversations are totally benign, it doesn’t change the fact that a complete stranger is getting an earful of your private life. In fact, these transmissions? Are actually completely admissible in court, as several murder cases have already demonstrated. Their key evidence was none other than poor Alexa herself.

But wait, wait. These smart speakers can only get your information if you activate them, and that requires you to clearly enunciate their names. Right? Um. Not exactly. Even though you may think that you need to speak crisply into the speaker to activate it, it turns out that these devices are highly sensitive to any suggestion that you might be talking to them. It’s almost like your dog when you even remotely glance at his bag of doggie treats in the corner: one crinkle and Fido comes running, begging for some kibble and ready to serve you.

It’s the same for your smart speakers. As it turns out, there are over a thousand words or phrases that can trigger your device and invite it to start recording your voice. These can range from the perfectly reasonable (Cortana hearing “Montana” and springing to attention) to the downright absurd (Alexa raising her hackles over the words “election” and “unacceptable”). Well, crap. Now what?

It’s no secret that someone is listening in on your conversations. That’s been clearly documented, researched, dissected, and even accepted at this point. However, if you thought that they’d only listen to it if you gave them implicit permission by activating your device (which, to be fair, should not even count as permission in the first place), you were wrong.

So what’s a privacy-loving person to do? Just suck it up and try to choose between the lesser of two evils? On one hand, yes, these smart speakers are super convenient and can make your life easier. On the other?

Well, if you’re a fan of your privacy, then perhaps these devices aren’t meant for you. At this point, you’ve got little recourse. These companies will continue to use your data, and there’s nothing stopping them from spying on you. That is, unless you prevent them from doing it in the first place.

If you want to keep your private conversations private, either unplug your smart speaker when you’re not using it, or don’t get one in the first place. Otherwise, you’ll continue to give your implied consent that you’re totes cool with them butting in on your personal life, and they’ll continue to be equally totes cool with using it without your permission.

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