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Fastest url shortener ever – it’s like a magic time saver



Magic time saver

According to Edelman Digital’s SVP, Steve Rubel, url shortener now offers a neat little trick that saves you time and effort.

When you need a url shortened (like when you’re using Twitter and space is limited) and you need tracking information on a url you’re sharing, especially in your social network efforts, the typical steps are to (1) visit the url you need shortened and copy the url, (2) visit a url shortener website, (3) paste the url into the shortener website, and then (4) copy the url from the shortener and paste it into whatever website or social network you like.

Here’s the magic trick:

Now, skip steps one through three and use the magic time saver now offered by and type “” in your url address bar in front of any url, so for example if you wanted to shorten the url and share it on Twitter, simply go to your address bar and type in “” before “” (so it will look like “”) and hit enter which will automatically take you to where you are given a shortened url.

If you aren’t currently using url shorteners, this might not seem like a magic trick to you, but I use them every day and this is a wonderful way to skip useless steps!

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Justin Boland

    June 1, 2010 at 1:51 am


    Awesome. I also overuse and this will be very helpful. Thank you Lani.

  2. jay Arlington condos

    June 1, 2010 at 7:57 am

    Okay that is rad to those of who shorten daily. Perhaps even more rad though especially when touching new leads for first time or making sure the curiosity is provoked enough to effect the lead opening the link in the email you just responded to him with are branded shorteners.

    Samples of branded shorteners: You can see how somebody researching condos in Arlington–hot market–is going to have a tough time not opening that link. [note this link does not go to arlington condos–just showing you how you can brand or niche your shorteners]

    Here’s another: yes this one goes to listings in alexandria.

    In fact most productive agents could have about 5 or 6 of these in their back pocket to use for those nichey and hot communities. Mine are too broad already I’ve figured out. I need to get one for “clarendon condos” for example or “Old town townhouses.”

  3. Jim Duncan

    June 1, 2010 at 10:58 am

    Fantastic tip.

    I’ll save a couple more keystrokes for you, too. 🙂

    For mac users, download TextExpander and set a shortcut for Mine is now “bt.” which saves 4 keystrokes each time … not much, but it’ll add up.

  4. Jason Barone

    June 1, 2010 at 4:06 pm

    Great tip! Here’s some alternatives that I found to be easier.

    If using Firefox, add the sidebar bookmarklet from’s tools page. Right click the bookmarklet and click “Properties”. Edit the keyboard to something like “b”.
    Instead of clicking the URL bar and following the tip in the article, you could just click the URL bar and type “b” and hit Enter. This will shorten the link and call the sidebar up. I find using the sidebar a little better because it will overlay on top of the article you are reading, instead of taking you off the article. Many times I’ll want to share the article before I read the comments so I don’t want to leave the page.
    There’s also extensions available for Keyboard Shortcut junkies where you can set a Keyboard Shortcut like “Alt-W” to automatically call the call the bookmarklet, which is essentially one-touch URL shortening.

    The same can be done in Chrome using Shortcut Manager and the bookmarklet.

    If you use multiple Bookmarklets and don’t want to add anymore, you could also use the Quix Bookmarklet ( which has many useful commands built right in, including the Bitly Sidebar. You can also add custom commands to the Quix Bookmarklet which essentially turns it into a multi purpose bookmarklet. It’s quite useful.

  5. Tassia Bezdeka

    June 1, 2010 at 6:30 pm

    I second the toolbar – it’s a total life saver.
    Now, we’ll really be in business when Hootsuite allows you to opt out of the shortner and use the API, thus making the Hootlet a total superpower.

  6. jay Arlington condos

    June 1, 2010 at 8:28 pm

    Firefox is the bomb–I’ve got 31 bookmark icons in toolbar.

    Here’s a quick tool–the ScreenShot Plus 3.2 widget for mac let’s you take PERFECT screen shots–better than screengrabber in firefox and save them on desktop instantly for quick insertion in blog posts or emails.


  7. Kristal Kraft

    June 11, 2010 at 11:54 pm

    Oh! I could kiss you for this! 🙂

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Social Media

Can Twitter ever secure data privacy, like even once?

(SOCIAL MEDIA) Twitter releases private information affecting already hurting businesses, should this even be a surprise anymore? They have a history of privacy breaches.



twitter privacy

Dear Twitter,

I don’t know if you’ve seen the news within the past two years, but Facebook’s been under continuous scrutiny for privacy malpractices that affected millions of its users, so unless your goal is to be the next social network to infringe upon our first amendment right to privacy, I suggest you GET IT TOGETHER!

Over the weekend, users, specifically businesses, realized their billing information was being stored in their browsers cache. This is devastating news for business owners who rely on Twitter to promote their product, or stay in touch with their customers, who over the recent months have already faced monumental challenges. It is hard as a business owner to not feel this is an intentional overreach of privacy.

In an age where we have actual robots to vacuum our floors, and 3D printing, I speak for the people when I say this is unacceptable.

This isn’t the first time Twitter has been caught privacy breaching. A little over a year ago, Twitter announced that they were fixing a bug, many weren’t even aware of, that released phone numbers, location, and other personal data. AND GET THIS, even those who selected the option to keep their information private were affected, so what the hell is the point of asking us our preference in the first place?!!!

What about the time that Twitter accounts could be highjacked by ISIS and used to spread propaganda? All because Twitter didn’t require an email confirmation for account access. Or what about when Twitter stored your passwords in plaintext instead of something easily more secure. Flaws like these show a distinct ability of Twitter to just half ass things; to make it work, but not think about how to keep the users safe.

Like I said in the beginning, get it together Twitter.

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Social Media

Facebook’s Forecast wants ‘qualified’ predictions, but no one’s asking why

(SOCIAL MEDIA) Facebook is asking a bunch of so-called experts to chime in on what the future holds, but can we trust them with the information we’re giving them?



Forecast app

These days, trolls don’t necessarily lurk beneath bridges in order to ensnare unsuspecting travelers. Instead, they hide out in the comment sections on social media posts, ready to incite wrath and stir up controversy with their incendiary remarks. Because Facebook knows how quickly reasonable discourse can quickly devolve thanks in part to these online trolls, they’ve made a move to establish intelligent discussions through their new “Forecast” app.

The premise of Forecast is fairly straightforward. Facebook has invited an assortment of so-called experts (whether they work in the medical field or academia, or some other field) to cast their vote on predictions about the future. Not only will they share their vote, though, they’ll also pitch in their own two cents about these predictions, sparking what is expected to be insightful and reasonable conversation about the topics.

However, while the premise is exciting (smart people! not basement dwellers! talking about serious stuff!), there’s more than a small amount of risk associated with Forecast. For starters, what exactly is Facebook planning on doing with all of this information that is being volunteered on their app? And secondly, are they going to take precautions to help prevent the spread of misinformation when these results are eventually published?

The fact is, Facebook is notorious for propagating and spreading misinformation. Now, I’m not blaming Facebook itself for this issue. Rather, the sheer volume of its user base inevitably leads to flame wars and dishonesty. You can’t spell “Fake News” with at least a couple of the same letters used in Facebook. Or something like that. The problem arises when people see the results of these polls, recognize that the information is being presented by these hand-picked experts, and then immediately takes them at face value.

It’s not so much that most people are simple minded or unable to think for themselves; rather, they’re primed to believe that the admittedly educated guesses from these experts are somehow better, smarter, than what would be presented to them by the average layperson. The bias is inherent in the selection process of who is and isn’t allowed to vote. By excluding everyday folks like you and me (I certainly wasn’t given an invite!), undue prestige may be attributed to these projections.

At the moment, many of these projections are silly bits of fluff. One question asks, “Will Tiger King on Netflix get a spinoff season?” Another one wonders, “Will Mulan debut on Disney+ at the same time as or instead of a theatrical release?” But other questions? Well, they’re a little more serious than that. And speculating on serious issues (such as COVID-19, or the presidential election) can lead to the spread of serious — and potentially dangerous — misinformation.

Facebook has implemented very strict guidelines about what types of questions are allowed and which ones are forbidden. That, at least, is a step in the right direction. It’s no secret that expectation can actually lead to the predicted outcomes, directly influencing actions and behaviors. While it’s too early to tell if Forecast will ever gain that much power, it undoubtedly puts us in a position of wondering if and when intervention may be necessary.

But I’ll be honest with you: I don’t exactly trust Facebook’s ability to put this cultivated information to good use. Sometimes a troll doesn’t have to be overtly provocative in order to be effective, and it wouldn’t be too much of a stretch to see someone in a position of power exploit the results of these polls to influence the public. It’ll be interesting to see if Forecast is still around in the next few years, but alas, there’s no option for me to submit my vote on that to find out.

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Social Media

Well established Pinterest has a new competitor, Google Keen

(SOCIAL MEDIA) Google is constantly playing catch up, their new target is Pinterest. They have a new photo sharing social media app called Google Keen.



Google Keen

It looks like Pinterest might finally have some competition: Google Keen. Notice the heavy emphasis on the word “might”.

It’s not hard to see why Google might feel a tad encroached upon by Pinterest, a photo-sharing and search-based platform; while Pinterest’s impact is relatively small in terms of taking traffic from the G-people themselves, any competition is unwelcome in Google’s eyes–perhaps justifying their move toward creating their own version of Pinterest.

Google Keen isn’t a direct ripoff–after all, they changed the name–but the general principle is the same: Users can create a “keen” for a specific visual topic, thus allowing them to search for, and add images of that topic. Google was quick to cite “bread” as a possible topic, which, according to Social Media Today, is a direct nod to recent Pinterest trends.

Subtlety never was Google’s strongest suit, and that seems to be a theme they’re reiterating here. Perhaps that’s why the Google Graveyard, a site we’ve addressed in the past, is full of tools that didn’t live up to their original inspiration (one of the latest additions being the half-baked Google Hangouts). Google Keen shows promise, but one can’t help but remember how Google’s Circles feature fared in Facebook’s shadow.

Keen is available for web and Android platforms, which answers one question while raising a few more. For example, while it makes sense that Google would brand Keen for their own smartphone audience, iPhone Google usage is notably high, and the Pinterest crowd loves a clean aesthetic (that’s another point in the Apple camp). As such, it might be in Google’s best Pinterests–I mean, interests–to implement an iPhone presence for the app as well.

It is worth noting that Google has taken deliberate inspiration from Pinterest in a lot of ways. So Keen may be a way for them to tout their adopted features and familiarize users with them so that, in the long run, they are able to begin migrating traffic back to their own platform from Pinterest. In a time in which any competition may open the door to disaster down the road, this is a move that, despite skepticism, makes sense.

After all, the Google Graveyard is operating at capacity, yet the tech behemoth continues to chug away. Who knows where their newest “innovation” may take them?

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