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Getting Local With Twitter



When I first started on Twitter, I got comfortable by chatting with other real estate agents, most who I knew already from places like Active Rain.  Over time, I realized something magical about Twitter- there are lots of non-real estate agents on the site, many who live right near me.  Now, I don’t know about you, but in my real life,I don’t spend much time socializing with other real estate agents.  I do have a small core of close agent friends who I hang out, with, but the group is relatively small. 

They same is true for me on Twitter.  I love interacting with agents, but I also really enjoy non-agents.  As a matter of fact I seek them out.  It is fun, I learn all kinds of new things, and I get to meet other bay area people that might know someone who could be a potential client one day.

I used to be a Twhirl lover, but over time, managing all of the people I follow became unwieldy.  One day, I found a fabulous little program called TweetDeck.  There are other programs such as TweetGrid which allow you to do the same thing, TweetDeck just happens to be my program of choice.

The fabulous thing about TweetDeck is the ability to create groups.  As you can see in the screen shot, I have a group I call "SF Peeps".  This group was created just for me to follow local people.  Through this group, I can find out what hot topics are going on in the Bay Area, hear about events and tweetups, and keep my pulse on the local scene. 


If I didn’t use groups, I really wouldn’t have a way to monitor what was happening locally.   I follow so many people, I can’t keep track or remember where they all live.  There are many different groups you could create in twitter.  A local group, a group for agents, a group of tech specialists, whatever strikes your fancy.

While Twitter can sometimes be compared to hanging at a cocktail party, if you want to truly maximize its use, it helps to be organized and have a plan. 

Applications to check out

TweetDeck– TweetDeck is a Twitter dashboard that you can use to set up groups.  Please note:  you can adjust the tweetdeck window to fit colors that are aesthetically pleasing to you. The default is a black background, which I find hard to read.

TweetGrid– a twitter dashboard that lets you search nine different dashboards at a time.


Ginger Wilcox is a Broker Associate at Alain Pinel in Marin County, California in the San Francisco Bay Area. She is an accomplished speaker, writer and trainer on the real estate industry, online marketing and social media strategy. Ginger is the publisher of the Marin Real Estate Guide -"Blog by the Bay," a highly regarded Bay Area real estate web site. For more information about Ginger, visit

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  1. Matt Thomson

    January 28, 2009 at 4:35 pm

    How do you even find people near you? When I click on Find People, I can only search by name or network. How do you look up people in your area or make groups?

  2. teresa boardman

    January 28, 2009 at 6:35 pm

    If not for groups I would never be able to keep up with local people and local events. I would just see Realtor tweets.

  3. Matt Stigliano

    January 28, 2009 at 8:42 pm

    Matt Thomson – There’s a few ways to find locals out there. I use and I’ve experimented with Good luck.

  4. Mark Eibner

    January 28, 2009 at 10:16 pm

    we’re at it again Getting Local With Twitter: Get out of your feed reader and comment on this p..

  5. sheilabragg

    January 28, 2009 at 10:28 pm

    Getting Local With Twitter: Get out of your feed reader and comment on this post- we PROMISE that the ShamWow gu..

  6. Jim Duncan

    January 28, 2009 at 9:33 pm

    Hmmm … how about a site of just local tweets … cobbled together, put on a dedicated site … sort of a TweetGrid for the non-tweeters?

  7. Sherry Baker

    January 29, 2009 at 1:13 am

    hmmm, I’m guessing I need to spend a little time with my tweetdeck. I haven’t organized it this way. Thanks for pointing out the benefits, Ginger!

  8. fred

    January 29, 2009 at 9:25 am

    I think twitter is a complete waste of time. lets all get productive now! come on.

  9. Carson

    January 29, 2009 at 11:33 am

    To find local twitter peeps, I do a search for my town name using tweetdeck…It has a search function. Then I can choose to follow people who pop up talking about the area. It’s pretty sweet for finding locals.

  10. Paula Henry

    January 29, 2009 at 10:35 pm

    Ginger – I went looking for local people and now, tweet with locals more than anyone else. I have an appointment this week with a seller who I met on Twitter.

  11. Teresa Boardman

    February 4, 2009 at 9:19 am

    For getting local also try twitter local to find people in your community.

  12. Kim Wood

    February 4, 2009 at 5:59 pm

    I’d like to know what your Tweetdeck color scheme is 🙂


    February 18, 2009 at 5:57 pm

    Using twitter to get more local traffic

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Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?



Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

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Social Media

TikTok enters the e-commerce space, ready to compete with Zuckerberg?

(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.



Couple taking video with mobile phone, prepared for e-commerce.

Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.

According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.

Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.

Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.

But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.

Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.

There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.

TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.

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Social Media

Your favorite Clubhouse creators can now ask for your financial support

(SOCIAL MEDIA) Clubhouse just secured new funding – what it means for creators and users of the latest quarantine-based social media darling.



Woman talking on Clubhouse on her iPhone with a big smile.

Clubhouse – the live-voice chat app that has been taking the quarantined world by storm – has recently announced that it has raised new funding in a Series B round, led by Andreessen Horowitz, the venture capital firm in Silicon Valley.

The app confirms that new funding means compensation for creators; much like the influencers on TikTok and YouTube, now Clubhouse creators will be able to utilize features such as subscriptions, tipping, and ticket sales to monetize their content.

To encourage emerging Clubhouse creators and invite new voices, funding round will also support a promising “Creator Grant Program”.

On the surface, Clubhouse is undoubtedly cool. The invite-only, celebrity-filled niche chatrooms feel utopic for any opinionated individual – or anyone that just likes to listen. At its best, Clubhouse brings to mind collaborative campfire chats, heated lecture-hall debates or informative PD sessions. I’ll be the first to admit, I’m actually obsessed.

And now with its new round, the video chatroom app will not only appear cool but also act as a helpful steppingstone to popular and emerging creators alike. “Creators are the lifeblood of Clubhouse,” said Paul & Rohan, the app’s creators, “and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions.”

Helping creators get paid for their labor in 2021 is a cause that we should 100% get behind, especially if we’re consuming their content.

Over the next few months, Clubhouse will be prototyping their tipping, tickets and subscriptions – think a system akin to Patreon, but built directly into the app.

A feature unique to the app – tickets – will offer individuals and organizations the chance to hold formal discussions and events while charging an admission. Elite Clubhouse rooms? I wonder if I can get a Clubhouse press pass.

Additionally, Clubhouse has announced plans for Android development (the app has only been available to Apple users so far). They are also working on moderation policies after a recent controversial chat sparked uproar. To date, the app has been relying heavily on community moderation, the power of which I’ve witnessed countless times whilst in rooms.

So: Is the golden age of Clubhouse – only possible for a short period while everyone was stuck at home and before the app gained real mainstream traction – now over? Or will this new round of funding and subsequent development give the app a new beginning?

For now, I think it’s safe to say that the culture of Clubhouse will certainly be changing – what we don’t know is if the changes will make this cream-of-the-crop app even better, or if it’ll join the ranks of Instagram, Twitter, and Facebook in being another big-time social media staple.

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