Scratching the surface of the use of this tool would be scanning a business card- how boring (yet so very cool). What we’re thinking about is doing away with that real estate flyer and opting for a more robust and dynamic flyer that is complete with contact information, current pricing and maybe more listings in the neighborhood as well as links to your neighborhood blog by simply snapping a picture! Yes, I said by taking a picture, read this if you missed it! Google Goggles for Real Estate I
Crazy insane is Google Goggles, as it is a tangible way for consumers to get up to the minute property data, but even more importantly, an even better way to preview property listings that are from other brokers. Say you’re in the car touring property, and a client asks about a sign not belonging to you, simply snap a photo of the property, or even the yard sign and view the agent and property details instantly providing you with a warm on the fly opportunity to present a property the buyers are interested in.
Finally, the marketing of property is expanding beyond search into a new realm, but even more exciting is expanding your marketing beyond the realm of search. Imagine a client driving by your bus bench (I know, lame, but now made cool by Goggles) who snaps a photo and instantly obtaining your contact details along with everything you want them to know about you is now right there at their fingertips. The same principle applies to billboards or anywhere else you’ve plastered your logo (or face).
The post cards you’re mailing are no longer useless to consumers in the sense that they throw away things they don’t want to store, they can now snap a photo and register your data right there in their phone, and the same could apply to a photo snapped of the front page of your website- hey, it’s you on the go!
Things are changing rapidly in search, but it’s exciting to imagine a world where your marketing dollars have a fighting chance, even in the offline world. Watch this Goggles video and share your ideas!