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Google Goggles for Real Estate- Rock Your Marketing- Offline?

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billboardsGoogle Goggles and Real Estate Advertising

Scratching the surface of the use of this tool would be scanning a business card- how boring (yet so very cool).  What we’re thinking about is doing away with that real estate flyer and opting for a more robust and dynamic flyer that is complete with contact information, current pricing and maybe more listings in the neighborhood as well as links to your neighborhood blog by simply snapping a picture!  Yes, I said by taking a picture, read this if you missed it! Google Goggles for Real Estate I

Crazy insane is Google Goggles, as it is a tangible way for consumers to get up to the minute property data, but even more importantly, an even better way to preview property listings that are from other brokers.  Say you’re in the car touring property, and a client asks about a sign not belonging to you, simply snap a photo of the property, or even the yard sign and view the agent and property details instantly providing you with a warm on the fly opportunity to present a property the buyers are interested in.

Finally, the marketing of property is expanding beyond search into a new realm, but even more exciting is expanding your marketing beyond the realm of search.  Imagine a client driving by your bus bench (I know, lame, but now made cool by Goggles) who snaps a photo and instantly obtaining your contact details along with everything you want them to know about you is now right there at their fingertips.  The same principle applies to billboards or anywhere else you’ve plastered your logo (or face).

The post cards you’re mailing are no longer useless to consumers in the sense that they throw away things they don’t want to store, they can now snap a photo and register your data right there in their phone, and the same could apply to a photo snapped of the front page of your website- hey, it’s you on the go!

Things are changing rapidly in search, but it’s exciting to imagine a world where your marketing dollars have a fighting chance, even in the offline world.  Watch this Goggles video and share your ideas!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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38 Comments

38 Comments

  1. Jared Tafua

    December 8, 2009 at 2:43 am

    Great post, I know I have to stay a head of the curve with these awesome new tools. AG you guys are the best!! I’m gonna have to post a GOGGLE logo on my sign riders. Will they have the reverse technology so we can see who goggled us? like the Text-In sign riders. Gotta capture those leads right?

  2. Ken Brand

    December 8, 2009 at 9:13 am

    My head is spinning and my grin is splitting my face in two. Seriously. What an amazing future…the question is – will I be part of it?

    Thanks for sharing. It’s the sharing of knowledge and information and what we do with it that makes all the difference.

    Thanks Benn.

    PS. Have you seen the new iPhone app (free for now) – Dragon Diction. Just talk. It transcribes and then you can sent to eMail, Posterous, text, facebook, Twitter, etc. WTH. Life is good.

  3. Bob Gibbs

    December 8, 2009 at 10:31 am

    Exciting! I saw this being demonstrated on a television program about Google. If you let your mind wander a bit you can see many applications for a technology like this.

  4. Otto Maddock

    December 8, 2009 at 10:42 am

    Goggles are far from the only “Augmented Reality” project/format in the works right now, but I would suggest it’s the most important. The standards Google creates tend to become ubiquitous later on, and it’s a safe bet that other players in AR are looking to the big G for some “Best Practices” guidelines.

    Any realtor who gets it right on Google Goggles will probably be making their information accessable through dozens of competitor systems, too.

    • Benn Rosales

      December 8, 2009 at 11:26 am

      We certainly agree, this just happens to be the most productive and it’s bar to entry looks to be nominal which is what I respect the most. Most AR projects used to date as models are useless.

  5. Terry McDonald

    December 8, 2009 at 1:30 pm

    Wow-an impressive upgrade to mobile search, and Google made another giant leap with Real Time Search released yesterday. Too bad Goggles is Droid only, can anyone say Bing, you’re up?

    • Benn Rosales

      December 8, 2009 at 4:12 pm

      Droid only for now, this is a Google product, and unless they’ve decided to become exclusive with this one and only product, I doubt it will be only android for long, and so what if it is, augmented reality will diversify this type of online to offline marketing as it grows in popularity. What’s exciting about Google’s product is the cost barrier is so low, because what it does is just so simple.

      • Joshua Dorkin

        December 8, 2009 at 11:34 pm

        Very cool stuff!

        Are you sure it is available for Droid or just the Android? I’ve looked in the marketplace on a Droid and can’t seem to find the app.

  6. Ken Brand

    December 8, 2009 at 2:41 pm

    RT @TBMarketingBuzz: WoW Very cool! RT @kenbrand: Google Goggles for Real Estate- Rock Your Marketing- Offline? https://bit.ly/6UMiqZ

  7. Kristin Walker

    December 8, 2009 at 3:35 pm

    Do you think that Google will integrate a Goggles Real Estate Search with a platform like Intelius or frankly just everything they already know about us? In this scenario, someone driving by a house could take a photo, search the house, and end up with name, phone number, relatives, income, age, mortgage history etc of the owner? (Plus of course everything a google search would normally yield on that person or house.) While I know my comment has a whiff of Big Brother paranoia (though I love Google products), I don’t see what could stop that from happening.

  8. RealEstate Babble

    December 8, 2009 at 4:30 pm

    AgentGenius: Google Goggles for Real Estate- Rock Your Marketing- Offline? https://bit.ly/4ZtAoE Full https://bit.ly/6vfdhD

  9. Mike Lefebvre

    December 8, 2009 at 4:37 pm

    Google Goggles for Real Estate- Rock Your Marketing- Offline? https://bit.ly/82TVTH (via @agentgenius)

  10. CRS

    December 8, 2009 at 5:09 pm

    Reading: @agentgenius's Google Goggles for Real Estate- Rock Your Marketing- Offline? https://bit.ly/82TVTH

  11. Brett Dalbeth

    December 8, 2009 at 6:00 pm

    @agentgenius Google Goggles for Real Estate- Rock Your Marketing- Offline? https://bit.ly/82TVTH

  12. Portia Benson

    December 8, 2009 at 6:03 pm

    "Google Goggles for Real Estate- Rock Your Marketing- Offline?" ( https://bit.ly/5H7ye6 )

  13. realdiggity

    December 8, 2009 at 6:13 pm

    Google Goggles for Real Estate- Rock Your Marketing- Offline?: comments https://bit.ly/8G59Bo

  14. Steven Beam

    December 8, 2009 at 9:11 pm

    Wow I’m all over it. Amazing, amazing and more amazing every time I hear something about Google. I’m on board.

    I totally agree with the paranoia but at this time in history they already have everything and then some on each and every one of us. What’s to stop them now. I think it’s too late to worry about it. I’ve lived with only a debit card for 10 years. I’m sure they have my life pattern figured out and probably know exactly where I’m going before I do. Sad.

    Thanks Ken Brand for the iPhone App tip. I’m downloading as I type this.

    Ben-Think you could do a follow-up to this in a few months to see how far it has come?

    • Benn Rosales

      December 8, 2009 at 9:14 pm

      absolutely, in fact, since mapping, this is probably the coolest, most useful tool Ive seen – it wont take a month on this one!

  15. Amy Lorenc

    December 8, 2009 at 9:27 pm

    Great! Just finished uploading it to my android.

  16. SteveBeam

    December 8, 2009 at 9:39 pm

    So I’m confused. I was reading their site and it doesn’t come out and say it doesn’t work on the iPhone but I didn’t see were it says it does? Can someone shorten my torture and tell this wannabegeek? I truly do not understand all of their android talk. I just want to use it. This may be better than crack?

  17. Lesley Lambert

    December 9, 2009 at 12:09 am

    I am in love with this. Fabulous,amazing potential….

  18. Natasha Hall

    December 9, 2009 at 12:40 am

    Google Goggles for Real Estate- Rock Your Marketing- Offline? https://ow.ly/167Bnh

  19. Terry McDonald

    December 9, 2009 at 6:02 am

    Jealous as well- the Android was way cool before this…Google is on a tear, what’s next?

  20. MIssy Caulk

    December 23, 2009 at 4:23 pm

    I saw this in action recently with Amy’s husbands new phone. He has a special google phone not yet released and it works great.

  21. jnferree

    November 17, 2010 at 10:16 am

    I wonder how long it will be before Trulia, Zillow et all ADD Google Goggles to their portals?

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Instagram makes IGTV videos more accessible with automatic closed captions

(SOCIAL MEDIA) This new feature for Instagram opens avenues for viewers who don’t or can’t use audio on IGTV videos, creating more accessibility for all.

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Instagram live being recorded will now feature auto captions.

In an effort to expand accessibility efforts, IGTV videos on Instagram will now include an auto captions option. While its parent company, Facebook, has included auto captions on uploaded videos since 2017, this new-for-Instagram feature is expected to widen audience viewership and increase potential viewing by those who prefer watching sans-audio.

In a statement by Facebook, the company states: “While there is no shortage of information, not everyone can access it. It needs to be available to the hundreds of millions of people in the world who are deaf or hard of hearing. According to the World Health Organization, over 5% of the world’s population – or 466 million people – have disabling hearing loss, and that is projected to increase to over 900 million by 2050.”

Current events have made the need for auto captions even more critical for inclusion. “The rapid spread of the COVID-19 pandemic caused a spike in both the supply and demand of public health information. Several local and state governments, that were accustomed to holding live press conferences but didn’t have the resources, staff or technology to record, stream, and caption their live events, turned to Facebook Live. Several governments also discovered that video captioning was not just a nice-to-have, but imperative, especially in the absence of available sign language interpreters,” states the company.

Currently, Facebook provides auto captions for videos in 16 languages and has announced that Instagram’s IGTV will have access to the same features. The caption accuracy is determined by the video’s audio quality, although AI technology is constantly improving in both precision and speed.

Additionally, branded content ads are likely to see an increase in consumer interaction. Recently published data by Facebook shows ads visually designed for watching with the sound off have 48% more relevance to viewers and a 42% higher purchase intent. As auto captions normalize across social media, users can expect ad content to utilize this feature to the fullest.

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New tool organizes your Reddit feed (and makes it actually usable)

(Social Media) Reddit’s UI hasn’t always been super intuitive. ‘Deck for Reddit’ organizes your feed into themed columns, making it way more user-friendly.

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Deck for Reddit on display on laptop on desk.

Love it or hate it, the mass collection of forums on Reddit have some form of content for everyone. The simple UX design places content straight down the middle of the screen and the infinite scrolling feature allows you to view a limitless amount of content from cute puppy images to cringe-worthy videos. However, its simplicity isn’t very practical, and is something that I think should be voted down.

Yes, Reddit has come a long way from its previous text-heavy form, but there is still a lot to improve on. Charles Yang, a frustrated Reddit user, has created a web app that could change all that: Deck for Reddit, a desktop optimized, alternative way to browse your favorite forums.

“I built it to show as much content as possible at a glance, while respecting your screen real-estate,” writes Yang.

Currently, the web app is in open beta. With a very similar experience to Tweetdeck, this Reddit tool seems to hold some promise.

On the far left side of the website, there is a list of icons with all the subreddits you’ve subscribed to. Clicking on an icon will take you directly to that subreddit column. This is very convenient for users with a bunch of subscriptions. Additionally, by making several subreddits visible on the screen all at once, Yang succeeds in his goal of taking advantage of the vast empty white space that Reddit failed to use.

From this display, you can click on a post, and it instantly expands to show all the comments. Hit the back button, and the post collapses. Now, you are back to seeing all the posts related to that subreddit. And at the top of each subreddit, you can easily sort the content by what’s new, popular, and trendy. Engagement has never felt easier.

Along with everything else, this extension also adds another great feature in setting customizations. The theme can be switched from light to dark mode. Fonts, text size, and even the shape of the subreddit icons can all be adjusted. Preferences can be changed to hide viewed submissions and reduce animation motion. And if you’re slacking off at work or want to chill, you can set it to hide NSFW content.

Overall, Deck for Reddit makes the user experience smooth sailing, and it truly makes Reddit the “front page of the internet.”

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Instagram now lets you create and share fundraisers

(SOCIAL MEDIA) If you’ve been wanting to start a fundraiser for something you care about, Instagram’s new feature lets you do just that. Go check it out!

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Instagram Fundraiser

Instagram announced last week that it has launched a test for a Personal Fundraiser tool on its platform. The feature will allow users to start their own fundraiser if it complies with guidelines or choose an existing cause to support. The launch began in some US, UK, and Ireland markets and is available on Android and iOS.

In its announcement, the company confirmed that since January, more than $100 million has been raised for COVID-19 across Facebook and Instagram (also owned by Facebook), citing that donations on Instagram have doubled in the US in the past 30 days. The announcement said, “from people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding Black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about.”

Personal Fundraisers are short-term and meant to serve time-sensitive causes, with the initial duration lasting 30 days with the option to extend for an additional 30 days. Users must be 18 to create a fundraiser and have a designated bank account in which funds can be deposited. Donations will be processed through Facebook Pay, which also powers Instagram’s new shopping features. The platform covers fees for non-profits, but not for Personal Fundraisers. Donors can choose to keep their information hidden from the public, but organizers will be able to see user names and donation amounts.

To start a Personal Fundraiser, users with access to the feature can tap “Edit Profile”, “Add Fundraiser”, followed by “Raise Money”. They can then choose a photo, select the fundraiser category, and write out a story to encourage donations. When approved, users will be able to raise funds.

Instagram says it will expand the number of users who have access to this feature in the months ahead, as well as give users access to share fundraisers both in their Feed and within Stories. Fundraising features already offered by the company include Donation Stickers for Stories and a Live Donations feature for live streams.

This feature is similar to the fundraising feature already available on Facebook, Instagram’s parent company.

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