Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Google still the top search engine, Bing gains ground

Google still reigns supreme

According to comScore, Google continues to be the top search engine with 65.4 percent of all use, but the second place organizations in the race are shifting, with Microsoft Bing and Yahoo neck in neck at 15 percent of search volume each. Bing is rising in popularity but it should be said up front that Bing powers Yahoo search, so technically, the two together account for one in three web searches which is still half of Google, but is a growing number.

The data from comScore does not account for mobile search or Google’s Instant feature which is why other sources differ regarding search share. StatCounter reports Google as accounting for 80 percent of market share for search and Bing and Yahoo having roughly 10 percent each.

Market share for these three companies will continue to shift as mobile use rises and which smartphone a user has dictates what the default search mechanism is. Additionally, partnerships of each service will dictate their growth as their services are integrated into other products.

The second place search engines are gaining ground, but it will likely be several years before they usurp enough market share to become the most popular search engine, if that happens at all. Google has been the default search for most people for many years and continues to be top of mind for search. We recently asked our Facebook fans what they most frequently use Google search for and the most common answer was “everything,” spelling success for this mega search engine for some time to come.

Advertisement. Scroll to continue reading.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

29 Comments

29 Comments

  1. Google Website Search

    December 17, 2011 at 1:42 pm

    Google will continues lead the pack because of how simple it is. No ads on the front, relevant searches that help you quickly find what you want. But that doesn't mean that Bing can't become the name people say when they talk about search. Bing it versus Google it? Hummmmmmmmm.

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

With strict competition and anti-trust allegations, Google is slipping down the path of layoffs and company cuts.

Tech News

The Made By Google event comes to New York in October 2022, where the tech giant will debut new tech like a smartwatch, phone,...

Business News

Expressing emotions over text has never been easier with emojis. Now, Google Docs is following suit, allowing emojis and interactive features.

Tech News

Get a first look at upcoming tools and tech with Google's new AI Test Kitchen, a curated space where users can try out beta...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.