Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

How Spredfast helps boost your social media marketing efforts

Social media marketing is more important than ever before and Austin based Spredfast wants to help boost your marketing efforts.



Spredfast launches Intelligence tool

Social media has become an integral part of our daily lives and learning to market yourself and your brand effectively across these platforms has become more important than ever before. There are a plethora of analytical tools available, but learning to use them can be just as complicated as learning to market yourself.

Austin-based brand, Spredfast, a Facebook Marketing Partner, just announced the launch of Intelligence. Intelligence is a new tool aimed at providing insight into marketing strategies by measuring performance and providing competitive analysis, making it easier to uncover the context and relevancy of your next social media marketing campaign.

How Intelligence unveils trends in real time

Intelligence indexes the overwhelming stream of social media data from Twitter, Tumblr, and Facebook and provides real time trends. This enables you to discover and predict trends, as well as, helping you find the optimal times to quickly and effectively engage with your audience.

According to Spredfast’s case study, Hyatt used the platform to enable the hotel concierge to respond to growing demand on Twitter more effectively. The average response time from brands on social media is more than eleven hours, but the best in class brands are aiming to respond in thirty minutes (according to this analysis). Hyatt set their sights even higher, aiming to respond to Twitter followers in ten minutes or less.

According to the Spredfast case study, Hyatt reduced their response time by nearly 50 percent, as well as, increasing the total number of answers to social media queries, and boosted productivity related to responding to customers on social media by 180 percent. Intelligence enables companies to identify influencers and see who is sharing links, or driving the current trend on brand or campaign hashtags.

Advertisement. Scroll to continue reading.

How Intelligence is more than just a listening tool

Here is how Intelligence is different: it goes beyond being a “listening” tool, it is an active searching tool as well. You can receive alerts about the trending topics mentioned above, but you can also scan conversations, influencers, images, and videos in real time. You can also look retroactively (up to thirteen months) by using “social recall.”

This tool allows you to track specific topics and engagement over a longer period of time. Users receive alerts about trending topics, and can now scan conversations, influencers, images and videos in real time (or historically), using a “social recall” interface which can be set to track specific topics and engagement by specific audiences (read: demographics).

Basically, Intelligence can tell you what happened, what’s happening, and what’s going to happen in the future, on one simplified platform. Perfect for tracking trends, influencers, and brands without the hassle of searching them out on your own.


Advertisement. Scroll to continue reading.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.



  1. Pingback: Spredfast | andrewnigro

  2. Pingback: How Spredfast helps boost your social media mar...

  3. Pingback: 9 Austin startups every entrepreneur should know about - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

No one had "Pinterest and NFTs" on their bingo cards, but the photosharing website might be giving itself new life through these tokens.

Social Media

Many Instagram users rely on the Shop tab for doing business, but it's being done away with - what is changing and what can...

Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

Tech News

(SOCIAL MEDIA) Ever wonder if your efforts are worth any dollar bills? If marketers would be interested in your cat pics? You might be...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.