Spredfast launches Intelligence tool
Social media has become an integral part of our daily lives and learning to market yourself and your brand effectively across these platforms has become more important than ever before. There are a plethora of analytical tools available, but learning to use them can be just as complicated as learning to market yourself.
Austin-based brand, Spredfast, a Facebook Marketing Partner, just announced the launch of Intelligence. Intelligence is a new tool aimed at providing insight into marketing strategies by measuring performance and providing competitive analysis, making it easier to uncover the context and relevancy of your next social media marketing campaign.
How Intelligence unveils trends in real time
Intelligence indexes the overwhelming stream of social media data from Twitter, Tumblr, and Facebook and provides real time trends. This enables you to discover and predict trends, as well as, helping you find the optimal times to quickly and effectively engage with your audience.
According to Spredfast’s case study, Hyatt used the platform to enable the hotel concierge to respond to growing demand on Twitter more effectively. The average response time from brands on social media is more than eleven hours, but the best in class brands are aiming to respond in thirty minutes (according to this analysis). Hyatt set their sights even higher, aiming to respond to Twitter followers in ten minutes or less.
According to the Spredfast case study, Hyatt reduced their response time by nearly 50 percent, as well as, increasing the total number of answers to social media queries, and boosted productivity related to responding to customers on social media by 180 percent. Intelligence enables companies to identify influencers and see who is sharing links, or driving the current trend on brand or campaign hashtags.
How Intelligence is more than just a listening tool
Here is how Intelligence is different: it goes beyond being a “listening” tool, it is an active searching tool as well. You can receive alerts about the trending topics mentioned above, but you can also scan conversations, influencers, images, and videos in real time. You can also look retroactively (up to thirteen months) by using “social recall.”
This tool allows you to track specific topics and engagement over a longer period of time. Users receive alerts about trending topics, and can now scan conversations, influencers, images and videos in real time (or historically), using a “social recall” interface which can be set to track specific topics and engagement by specific audiences (read: demographics).
Basically, Intelligence can tell you what happened, what’s happening, and what’s going to happen in the future, on one simplified platform. Perfect for tracking trends, influencers, and brands without the hassle of searching them out on your own.