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How to decide whether or not to use Google+ professionally

Google’s popular social network

Google Plus has been all the rage lately. It’s the new, popular kid on the block. If you’re a social media whiz, or if you’re actively using social media to build your business, you may have felt (or may still feel) pressure to create a Google Plus page. But before you go ahead and jump on the proverbial Google Plus bandwagon, take a step back and ask yourself, “Is it right for me?”

First, do some research and see if your clients are using Google Plus. Do they have Google Plus profiles? Do they sign into Google Plus and participate in the platform regularly? If the answers to these questions are no, it may not be worth your time and energy to create a Google Plus page right now.

You’ll also want to ask yourself this: do I have sufficient time to build out a Google Plus page that I’d be proud to present to my clients and do I have the time to update and monitor the page? If you’re short on time, it’s better to pick a couple of social media platforms that you think will have a substantial impact on your business and get really good at those. Focus your time on few social media channels so you can build an actively engaged audience that wants to hear from you and values what you have to say.

The major benefit of Google+

If you do decide to use Google Plus for your business, one of the great benefits of creating a Google Plus page, like all social media profiles, is the SEO juice that this comes with. The more places you are on the web and the more inbound links you have to your website, the more likely you’ll come up in search results.

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But, the bottom line is that to excel in social media, you must monitor the results of your social media efforts over time. If you’re on Twitter, Facebook, and have recently started a Google Plus page for your business, see how many clients or prospects, for example, you’ve been getting from each channel. Make sure you’re asking people how they heard about you when you’re approached about your product or services. Define what your social media goals are and then measure those goals over time across social media platform.

See what’s working and what’s not and re-evaluate if need be. Social media can have a huge impact, but it pays to think it through. Good luck!

Written By

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.


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