Branding yourself with social media
Social media has defined a new technological generation. Through this definition, it has changed how we, especially as consumers and tech learners, are absorbing information on the Internet.
With virtually everyone utilizing social media as a means to a successful end, the competition of standing out among consumers is stiff. Additional knowledge past Facebook, Twitter, and Instagram as standalones is required in order to develop a competitive and well-maintained brand.
Instagram users love the visual
Instagram has taken off in the last few years as one of the central forms of social media. Through its aesthetically pleasing and easy-to-digest platform, users have flocked to the app as a way to stay up-to-date on a variety of trends.
Recently, Instagram made headlines as it announced an algorithm change. The change was set to revise the chronology of a user’s newsfeed.
Rather than see every post in chronological order, a user will now see posts based on how much Instagram thinks the user will like them. This is determined by Instagram through seeing how users interact with their followers.
Apps designed to create best possible posts
As we’ve seen time and time again, social media users are not always quick to adopt format change. As a result, it is even more crucial now for brands to keep the attention of their followers.
In an effort to accomplish this, there are a variety of apps that posters can utilize in order to produce the best possible content. Many apps have been designed in order to enhance photos before they are posted to Instagram.
VSCO Cam: This application allows for the shooting and editing of photographs. It lets users lighten the exposure of an image without ruining the image’s focus.
Overgram: Because Instagram users are prone to love pictures, lengthy text captions can be a turn off. Overgram allows a user to add quick, beautiful text to their photo as a way to capture follower attention.
Autostitch: This app is an enhancement on the panoramic photo. It allows a user to take a series of photos and stitch them together to create one, seamless photo.
Color Thief: This is perfect for the users who crave consistency. Color Thief allows you to take two photos and it automatically matches the colors together in order to create a unique filter. If done continuously, the colors can be a visual signifier for your brand.
Pic Stitch: This is perfect for users who have trouble selecting just one photo. This app allows the creation of a collage, with different boarders and amounts of photos.
In addition to these apps, the iPhone has a few built-in tools to help create Instagram-worthy posts. The camera can automatically be set to square so that nothing is cropped out of a picture when taken to Instagram. You can also add basic filters, change exposure, and eliminate red-eye.
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