Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Marketing on Instagram: what really works for companies?

Instagram is fast becoming an effective marketing tool for companies, so what exactly makes one Instagram feed more effective than another?



How brands are already using Instagram

Instagram is well-known for being a simple way to post pictures, but now companies are realizing its great marketing potential. Instagram reaches a wide audience. It provides a great collage and gives you the opportunity to promote anything your company is currently doing, from products and employees, to services and customers.

For example, Juicy Couture is putting fashion front-and-center along with the use hashtags to link their products to events, models, Hollywood stars and magazines. This not only reinforces the Juicy brand, but effectively brings in fans from other feeds. If they tag @metmuseum, people who are fans of The Met, but haven’t yet “followed” Juicy, might see something they like because of a simple hashtag and become a converted follower.

Sharpie, on the other hand, does not merely share traditional advertising methods on their Instagram account; they have invented a Sharpie “comic strip” feel. Each image is hand-drawn, and mostly submitted by followers, making them unique and intriguing. Their strategy of showcasing how their products can be used to inspire creativity is definitely inspiring their fans to visit and submit their own artwork to the Instagram feed.

Ways you can market with Instagram

Instagram can also be used as a platform for photo contests which creates a constant engagement with customers. Most companies simply ask users to use a particular hashtag for the contest and all entries are tagged. Then, picking a winner from the tagged entries is a breeze.

Advertisement. Scroll to continue reading.

Also, companies can use Instagram to reward followers. If you want to reward your followers for sifting through your images and captions, you can easily include promotional codes for followers to use. There’s nothing more fun than a little game of hide and seek with your customers to keep them excited about your products. Kohls is a good example of a company using these promotions on Instagram.

Companies like Wells Fargo, Bank of America, and Citi Group all have Instagram accounts, but there are no images currently on their accounts, leaving users wondering why they are even signed up for Instagram, if they aren’t using it for imaging or marketing. While they could be simply parking their name (so no one else can have it to avoid the destiny companies like Dillards have endured as their names have been used by every day people), reserving their space at least merits a “coming soon” photo.

The takeaway

Instagram is becoming a tool creatively used by marketers and non-marketers alike, and building an audience is being effectively done through creative image sharing, hashtags, and mentions, but mostly by being relevant and capturing potential fans’ attention for more than one image at a time.

Advertisement. Scroll to continue reading.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Social Media

TikTok is making a shift to cement the platform as the most attractive spot for sponsored creators ("talent").

Social Media

Many Instagram users rely on the Shop tab for doing business, but it's being done away with - what is changing and what can...

Social Media

(Social Media) Reddit's UI hasn't always been super intuitive. 'Deck for Reddit' organizes your feed into themed columns, making it way more user-friendly.

Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.