Early days of Nestio
NEW YORK – Nestio just participated in a Demo Day in New York City in an effort to pitch their product to investors and boy are the bones of their project stunning! Nestio’s tag line is “making it easier to find a place to live” and offers a way to organize listings and compare them side by side.
Nestio is currently available in New York City and compares Craigslist and Streeteasy listings, but we can see the amazing potential for all cities and all real estate search sites- can you imagine a consumer adding all of their favorite listings across the web into one site that shows their details side by side? It’s genius- Nestio doesn’t eliminate the need for real estate search, rather acts as a single bookmarking place for all listings. We love how streamlined it could make the entire home shopping experience.
Users can copy and paste a URL into Nestio or add the Nestio bookmarklet to send all listings to their Nestio list and compare them side by side then through Facebook Connect, they can invite their Facebook friends into their search list- this could be cool for the nagging parents or the possible roommates (or ahem, the Realtor).
Nestio reminds us of a fledgling Dwellicious that has great bones. We anticipate Nestio will get funding and become a bigger player in the space, especially when they expand beyond NYC, add houses and offer their mobile options (coming soon).
Picture tour of Nestio:
Their 404 page language is clever and hip, much like their site- we love it!
What we want more of
We know that it is not a launched company, but when the day comes that Nestio is fully launched, we would love to see the capacity for more points of comparison as buyers care about more than just price and size- an amenity comparison and lifestyle option comparison will be necessary for the tool to be useful to home shoppers. We hope to see more mapping overlays so consumers can see nearby grocers, doctors, yoga shops, restaurants, parks, and some walkability scores.
We are very excited about the possibilities Nestio offers and know that it could help consumers trim down the confusion of buying a home or shopping for an apartment which ultimately helps the real estate professional to focus on the negotiation and contract process and less on the confusion of the online shopping process. Kudos, Nestio, we can’t wait to see you grow!
Instagram flaunts new features, including a decked out desktop experience
(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck
It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.
“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.
Fundraiser & Reel Features
Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.
FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!
Truth Social: Trump’s long-standing battle against Big Tech backfires
(SOCIAL MEDIA) Truth Social is an example of how a new platform, though necessary to keep competition alive, can prove to be fallible before it succeeds.
Former President Donald J. Trump announced a new social media platform, dubbed “Truth Social” last week. The platform has since been the recipient of cyber attacks by hacker collective Anonymous and the Software Freedom Conservancy has accused the Trump Media and Technology Group of violating the terms of their software agreement.
The circumstances plaguing Truth Social provide a small (if nuanced) look into the rigors of creating and sustaining new social media platforms in the modern-day. While expanding the number of social media platforms available creates more competition, this platform, in particular, raises some questions about the wisdom of investing in a service that creates an ideological echo chamber, as well as demonstrating that not just anyone can run a social media site.
There’s no denying that this new entry into the world of social media is off to a rocky start. Cyberattacks just hours after Truth Social’s test run left the site in disarray, with fake user accounts for Mike Pence, Steve Bannon, and Donald Trump appearing at various stages of the launch. Truth Social’s hosts eventually took it offline, and the sign-up process is halted for the time being.
Truth Social also has some interesting rules regarding user interactions on their platform, including a non-disparagement clause and the assertion that users can be sued for the content they post, Time reports.
This clause is in stark contrast to the ethos behind Truth Social – a platform that, according to the press release, was “founded with a mission to give a voice to all” and “stand up to the tyranny of Big Tech.”
The disparity in messaging versus reality is an understandable mistake, as much of Trump’s mindset was most likely impacted by criticism levied against him on mainstream social media when he had his accounts – and anyone in the same position might reasonably make the same call. However, restricting users to agree with one set political ideology is a perilous precedent to set. Echo chambers aren’t particularly conducive to longevity.
The Trump Media and Technology Group also violated the terms of their open-source software of choice when they uploaded the pilot version of Truth Social. According to the licensing agreement associated with Mastodon – the software company TMTG used – users must have access to the source code for the product in question (in this case, Truth Social).
Since the initial users of Truth Social did not receive that access, the social media platform is at risk of permanently losing its rights to the code.
While some of these pitfalls feel proprietary to Trump insofar as his high-profile battle against social media is concerned, the truth is that any development of new social media entries will be messy and fraught with obstacles. Truth Social is just one example of how a new platform – something that is absolutely necessary to keep competition alive – can prove to be publicly fallible far before it ever succeeds.
Instagram Collabs: New feature fosters the ability to co-author content
(SOCIAL MEDIA) Instagram is rolling out a few updates, including a new post format called Collabs, giving users a new way to co-author feed posts and reels.
Instagram is rolling out a few updates, including a new post format that many can benefit from. Called Instagram Collabs, this latest feature gives users a new way to co-author feed posts and reels. This isn’t the first feature Instagram has rolled out to promote collaboration between users, but we think it will be a beneficial addition!
How to use Instagram Collabs
Using Collabs is very similar to how you tag someone on Instagram. You can start by choosing to create either a reels video or feed post. After recording your video or taking your photo like you normally would, you head over to the “Share” screen and select “Tag People”. On that screen, there is now an “Invite Collaborator” option!
By choosing to invite a collaborator, the account you add will be able to share your post to their profile grid and their followers. Additionally, the names of all the collaborators will appear in the feed post or reel header, but before their username shows up on your post, the collaborator will need to accept the collaborator invitation first.
Keep in mind, only public accounts can be tagged and there is a limit to how many tags you can use. You’re able to tag up to 20 accounts, including the number of tagged users and collaborators.
Benefits of Instagram Collabs
Collabs makes it quicker and easier for everyone to share content on the platform. From local artists working together on a project to businesses working with high-profile influencers to promote their brand, content is shared instantly. Gone are the days of screenshotting or using third-party apps to repost that same content on your profile.
Along with making sharing easier, the feature makes it clear and simple to give credit where it’s due – all authors are given credit. When it comes to branded sponsorships, instead of adding hashtags or brand tags that can become cluttered, along with the user, the names of brands are neatly displayed in the header. Before this feature, it was a little difficult to distinguish a regular tag from a business, but with Collabs, that is no more.
And last, but not least, collaborators will all share views, likes, and comments. By sharing engagement signals, content creators will be able to maximize their reach and businesses will have more transparency with their customers.
Business News1 week ago
Everyone should have an interview escape plan
Opinion Editorials4 days ago
The actual reasons people choose to work at startups
Opinion Editorials1 week ago
7 ways to carve out me time while working from home
Opinion Editorials3 days ago
10 tips for anyone looking to up their professional work game
Opinion Editorials5 days ago
4 simple tips to ease friction with your boss while working from home
Business Entrepreneur5 days ago
4 easy ways to keep track of inventory this holiday season
Business News4 days ago
Corporate-franchise relationships: How has COVID affected them?
Business News5 days ago
What to do if you think you have been wrongfully terminated