Facebook sure makes it hard for businesses
Facebook keeps changing its algorithms, making it more difficult for businesses to reach out on social media to their followers. GlobalWebIndex released a survey about Unliking and Unfollowing behaviors on Facebook and Twitter that shows that businesses may have an even harder time keeping their followers.
Twenty-nine percent of active users on Facebook followed a new brand in the last month. That’s encouraging news. However, the same survey found that 24 percent of these users stopped following a brand. The results were similar on Twitter. About one-quarter of users started following a new brand, and 15 percent of them stopped following one.
Some of the most active users on Facebook and Twitter are the ones who are unfollowing and unliking brands at the highest rate. These users are the ones who are attempting to maximize their social media interaction. People who visit the sites less often than once per week were the least likely to unfollow and unlike brands. Of course, these users are also not interacting with the businesses either.
What can a business do to prevent users from leaving their social platform?
First, your organization should have a marketing plan that addresses what you hope to accomplish on Facebook and Twitter. Once you have your goals, you won’t sabotage yourself and alienate your followers. Pay attention to the analytics of the site. If you are seeing your followers leave, look back at what you’ve been doing and see where you’re making mistakes.
Customers today want more than marketing from your business. You need to make sure you are sharing relevant content that interests your followers. Inspiring quotes, information about employees, and interesting information about your industry helps keep your customers engaged. Limit the deals and marketing posts that you post.
With new algorithms, you may feel like you need to post more often or repeat content to make sure that you are reaching your followers. However, the customers that interact with Facebook and Twitter most often are going to get bored and frustrated with repetitive content. Clicking unlike or unfollow is easy. You have to find the right balance between posting too often and not enough to keep your social media contacts. Don’t let your brand lose followers.
#UnlikeUnfollow
