Sundaybell referral network
Available in Canada and the U.S., Sundaybell.com aims to connect consumers with real estate professionals but in a way that secures consumer anonymity and emphasizes negotiating commissions. Some agents will reject the theory while other will experiment with anything promising leads in a down economy.
The service is free to consumers and agents pay an annual fee to participate. Sundaybell comes in comes in three flavors. First is SelectAnAgent which offers to connect consumers with an agent they have already selected and act anonymously to negotiate commissions, rebates or flat-fee listing status.
Secondly, the AgentBlasters service helps consumers find an agent and correspond anonymously through the Sundaybell system.
The third option is BuyerBlasters where consumers can tell agents the property type they’re shopping for and communicate anonymously with agents who respond.
How Sundaybell.com may be perceived
As mentioned earlier, some real estate professionals are trying anything and everything to increase leads as the housing sector continues to struggle. The Sundaybell service offers a level of anonymity for those consumers who distrust the process or profession in general, and is a step above DIY which could bring people to the table that would otherwise try to transact real estate without representation.
Not knowing a consumer’s qualifying information and being completely anonymous may be difficult for agents to swallow, and calling commission “negotiation” a form of transparency implies that otherwise, commissions are not negotiable which is untrue of most real estate brokerages.
We will be watching how this company adapts to the needs of the consumers seeking transparency and real estate professionals seeking to meet consumers there.
AGBeat is not affiliated with Sundaybell.