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Real estate lead generation website with a twist on transparency



Sundaybell referral network

Available in Canada and the U.S., aims to connect consumers with real estate professionals but in a way that secures consumer anonymity and emphasizes negotiating commissions. Some agents will reject the theory while other will experiment with anything promising leads in a down economy.

The service is free to consumers and agents pay an annual fee to participate. Sundaybell comes in comes in three flavors. First is SelectAnAgent which offers to connect consumers with an agent they have already selected and act anonymously to negotiate commissions, rebates or flat-fee listing status.

Secondly, the AgentBlasters service helps consumers find an agent and correspond anonymously through the Sundaybell system.

The third option is BuyerBlasters where consumers can tell agents the property type they’re shopping for and communicate anonymously with agents who respond.

How may be perceived

As mentioned earlier, some real estate professionals are trying anything and everything to increase leads as the housing sector continues to struggle. The Sundaybell service offers a level of anonymity for those consumers who distrust the process or profession in general, and is a step above DIY which could bring people to the table that would otherwise try to transact real estate without representation.

Not knowing a consumer’s qualifying information and being completely anonymous may be difficult for agents to swallow, and calling commission “negotiation” a form of transparency implies that otherwise, commissions are not negotiable which is untrue of most real estate brokerages.

We will be watching how this company adapts to the needs of the consumers seeking transparency and real estate professionals seeking to meet consumers there.

AGBeat is not affiliated with Sundaybell.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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  1. Sheila Rasak

    August 7, 2011 at 3:09 pm

    Are you kidding me? I don't recall negotiating the fees I pay the Department of Motor Vehicles, my lawyer, my dentist, doctor, CPA, or my MLS dues. No wonder there's a lack of respect for the industry when there's Brokers who are willing to discount their services. This brings to mind the pat answer that most agents give their clients when asked to lower their commission: "If I can't negotiate my own terms, how do you think I'll do in relationship to your transaction?"

    • Jonathan Benya

      August 7, 2011 at 9:57 pm

      Funny, I can't recall having ever met a lawyer, dentist, doctor, or CPA who had nothing more than a GED. I know plenty of agents that fit the bill, though.

      • Andrew

        August 7, 2011 at 10:55 pm

        Like any profession there are the good and the bad. But what is great about the profession is that the bad ones usually run out of business eventually. The only Realtors(R) that will discount their services are the bad ones. As for the schooling – there are a lot of PHd's and master student that would not/have not made it 6 months as a Realtor(R).

      • Jim

        August 19, 2011 at 2:21 pm

        Jonathan, with all do respect, what does education level have to do with this? I'm not asking to be paid like a doctor or lawyer, I'm just hoping to be treated like a professional. In my office, 2 of the top 3 agents never finished college. On the other hand, we have several agents with advanced degrees who are struggling to survive in this business. The point is not the provider's level of education, the point is that other professions are not regularly asked to comprimise their fee structure the way we are. Your auto mechanic may not even have a GED, but I doubt that you have EVER asked him to discount your bill by 20% "Hey, um, listen Joe… since you don't have an advanced degree, how about I pay you half and we'll call it even?" Never happens. I doubt you haggle with your plumber, barber, or furnace guy either.

  2. Brad Jenkins

    August 7, 2011 at 3:36 pm

    Less fees, less services. Simple enough

  3. Tellis Coleman

    August 7, 2011 at 4:44 pm

    Damn straight Sheila. This is why we get the stigma of "They'll do anything for a buck." A friend of mine just had a vasectomy. I'm gonna ask if he negotiated the charges with his doctor or his medical insurance company. Could you imagine our industry if agents didn't sign up for this kind of BS?

    Yeah right Brad. It would be more like less fees, more expectations. I don't know about you but I have kids and I know the more I give the more they want. Same with my dog. Are adults any different?

  4. Gabe Sanders

    August 8, 2011 at 8:49 am

    Agents comparing themselves to doctors is why there is a lack of respect for them in the industry. Give me a break, we are providing a service that a lot of homeowners are realizing they can do a decent job doing themselves. We provide connections, advice and offer unique selling and marketing techniques (all of which more and more homeowners are becoming comfortable doing themselves). I doubt you can perform an appendectomy on yourself, and if you can, you are in the wrong profession all together.

    I love the idea of a service geared towards connecting homeowners to agents, have you had a chance to actually look at sundaybell? They emphasize the importance of using an agent in every article in their "classroom" section! I'd be willing to negotiate my rates if it meant more consistent business in this down market. Worth a look in my opinion.

    • Jim

      August 19, 2011 at 2:30 pm


      Do you really think that agents comparing themselves to doctors is a problem for our industry? Seems to me this misses the point.

      I also respectfully disagree with you contention that homeowners are increasiningly discovering how easy it is to sell their house themselves. Just the opposite — FSBO succees rates are way down. In a tough market, sellers need us more than ever.

      Clearly, you don't see the value in what you do. So, I guess we can't expect others to recognize your value either. You can go ahead and discout your services, but I would suggest you try providing better service instead.

      • Mark

        August 29, 2011 at 8:35 pm

        I have to respectfully disagree.

        I've read a few posts here but never replied until now. But as a consumer my home has decreased a ton in the past few years and I applaud the agent who is willing to give me a break on my expenses…just as long as their providing a good service to me. I appreciate that. So that agent is not a bad one in my books. I have 3 kids to feed, a wife to support and my investments have taken a beating like millions of others around here. I agree with last poster that a professional real estate agent is necessary to represent us in this mess. But if you want me to appreciate your value as a professional then you should respect my situation as a consumer…it's my house right…who's hiring who again? If your about the people then act like you care and not just imply that…"the market is bad so we can stick it to the consumers because other services aren't working" messaging. I want an agent that represents my best interests…period…I'm the home owner. So lets get it right, I lose 10's of thousands in my sale and in turn you get paid full commission regardless of my losses. Arrogance doesn't pay my bills… that's not the agent for me.


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This non-judgmental app can help you switch to a plant-based diet

(SOCIAL MEDIA) There are many reasons people choose plant-based diets. If you’re looking to try it out, this app helps you stay on track.



No Meat Today, a judgement-free plant-based diet tracking app.

The interest in plant-based proteins continues to grow. Healthline suggests that Americans are shifting toward plant-based meat substitutes because of shortages in the grocery store due to the pandemic, but there are many reasons to make the switch.

Plant-based proteins are considered more sustainable than traditional meat. Nutritionally, plant-based meat alternatives are often healthier. Regardless of the reason, if you’re one of the many Americans who are changing your diet, there’s a new app that can help you stay on track without making you feel judged if or when you do eat meat.

Your companion to eating less meat

No Meat Today is an app available in the App Store. You can get on a waitlist in Google Play. It’s a fun app that asks you, “Did you eat meat today?” You can even define what meat means to you, red meat, fish and seafood, poultry, eggs and/or dairy. As you eat less meat, your “planet” attracts cows. The design is simple, “don’t eat meat, get a cow.” If you eat too much meat, your cows go away. There’s no judgement if you lose a cow.

The creator, Arnaud Joubay says, “I’m not here to tell anyone what they should do, only to offer a friendly app to those who want to do the same.” It’s recommended to look back at your history to decide whether you want to eat meat or not.


The app was just released earlier this year. Most of its features are free, but you can pay $4.99 for all the features for one year. There have been some very cute cows released for special days. In the App Store, reviews are positive, but the caveat is that the creator asks you to contact him first if you if your review isn’t 5-stars. It’s a cute app that can motivate you to eat less meat.

Here’s the link to the product page.

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Social Media

Twitter insights to engage more customers this holiday season

(SOCIAL MEDIA) Twitter wants to help you prep your marketing for the first COVID holiday season by sharing findings on what customers care about.



Man on laptop open to Twitter, considering his holiday shopping with Christmas tree behind him.

The year 2020 has been a year like no other. None of us expected to be confined to the inside of our homes, but here we are. And now, more than ever, the holiday season is something most of us are looking forward to, even if we have to spend it apart. And social media like Twitter will be a key part of that.

So, to get a sense of what consumers expect this holiday season, Twitter UK has shared some insights to help brands better strategize on their holiday campaigns. Twitter’s official partner, Brandwatch, analyzed tweets from March to September to find out “people’s opinions and biggest concerns.” Here are Twitter’s findings.

Compared to previous years, people have already started asking for and have begun giving gift ideas and recommendations to each other. According to the data, mentions of Christmas started to increase in March. Between March 1 and September 30, there was a 10% increase in mentions compared to last year. So, brands should definitely start kicking off their marketing campaigns sooner than later.

The pandemic has undoubtedly influenced how we spend our money and has altered how we are able to have family time. According to the Brandwatch Twitter data, 59k people are discussing how family gatherings will be impacted by it. So, brands should be mindful of this, and incorporate messaging that reaches out to everyone. Messaging that makes family and friends feel connected, even if they are spending the holidays alone.

Another thing to consider is combining your efforts with local businesses. Making purchases from small and independent businesses is something that has been heavily highlighted since the beginning of the pandemic. With Christmas drawing near, this couldn’t be more important in people’s minds. Twitter has seen a substantial jump in people saying they will be holiday shopping locally. By partnering with a local business, both small and large companies can benefit from sales.

Also, health and safety were and still are at the top of everyone’s minds. A lot of people on Twitter are saying they will do all their shopping early. This will help them avoid the large crowds of last-minute shoppers.

As a result, companies should start preparing themselves to receive early shoppers. Part of preparing is making sure all health and safety measures are in place. Brands should follow all CDC guidelines and make sure they continue to be transparent with customers. Sending out a simple safety message through social media or email will go a long way.

These insights from Twitter are specific to the UK, but should still be considered. No one knew we’d still be where we are now. However, the holiday season is still something people are excited about. And, brands can take these insights to help maximize sales.

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Social Media

10 Snapchat Ad tips to increase engagement for holiday shopping season

(SOCIAL MEDIA) As holiday shopping draws near, Snapchat offers helpful tips to help business owners make use of their advertising and branding tools.



Woman holding phone open to Snapchat chat window, casually dressed with journal and coffee nearby.

The holidays are basically here, and Snapchat wants to make sure you get the most out of your Snap promotions. The company recently released its “Snapchat Ads Best Practices: 10 Tips to Help Increase Ad Engagement” post. With these pointers and advertising best practices, Snap hopes to help companies “build visually appealing ads that drive quality engagement and high return on investment for your business.”

So, let’s get into the tips!

1. Choose the right ad format for your goals
With a lot of advertising options, Snap says you need to select the right ad type that will better align with and help you meet your business goals.

2. Showcase your product front and center in your ad creative
Displaying a fullscreen video or image of your product will encourage a viewer to want to engage more. As a result, it is good to include a ‘hero’ message at the beginning that has all relevant information, such as offers and specials.

For eCommerce purposes, products should be featured “front and center to drive purchase intent.” For apps and games, include the app’s UI, features, and benefits in the ad. Meanwhile, local businesses should highlight the services or products their business specializes in.

And, always remember to make sure your creative meets Snapchat’s ad specs so your ad can be displayed flawlessly.

3. Make your ads feel native to Snapchat
No one likes intrusive ads that scream at your face telling you to buy a certain product or service. To prevent this from happening, Snap says your ads should “mirror the bite-sized and linear storytelling of Snaps” already on the platform. These non-intrusive ads should be kept short at around 5-6 seconds. And, Snap says these more “conversational ads” get viewed more fully than polished ads do.

4. Drive urgency with relevant messaging
Don’t overcomplicate the message. This will just get people to swipe away. Instead, make sure relevant information is at the beginning and is easy to understand. Placing your messaging within the first 2 seconds is preferable.

5. Design for sound on
Despite what you might think, silence isn’t better. Snap says that about 64% of Snapchat ads have the sound turned on. And, an effective way of including sound in your creative is by using a customer testimonial. Spoken testimonials help viewers understand and better relate to the brand or product.

6. Link your ads properly
Make sure users are being directed to where you want them to go. You don’t want them clicking on a broken link. Or worse, someone else’s content. The right link is crucial for impressions and conversions. Here are Snap’s recommended “attachment types depending on advertiser goal.”

  • Drive online sales by using Web View Attachments. These pages instantly load for the user and are available in Snap Ads, Story Ads, and Lenses.
  • Drive app installs by using App Install Attachments. Snapchatters will be able to swipe and download your app. Using ‘Install Now’ or ‘Download’ as a CTA, Snap says you will have strong conversion rates.
  • Drive app engagement/app visits by using Deep Links. These links will bring existing users back to your app. At the same time, any new users will be directed to the app store to install the app. Deep Links can be added to Single Image or Video ads, Story Ads, and Lenses.

7. Test ad creative and try new ad formats
Testing something is a pretty good idea when it comes to anything. Snap emphasizes this, and says testing can give you “insight into what content resonates most with your target audience.” They recommended testing your ad creative for about 2-4 weeks using different formats. After you’ve gathered enough information, you can determine the winning format that is best for you.

8. Use goal-based bidding to bid towards your desired action

  • Goal-based bidding “allows you to optimize towards a specific action that a Snapchatter is most likely to take, such as installing your app, watching a video, or completing a purchase.”
  • Snap has several bidding strategies, and it recommends using Target Cost Bidding.

9. Broaden your targeting
After you’ve been running your ads for at least a couple of weeks, Snap says to consider broadening your target audience. Snapchat has several different targeting options. Some of the categories you can expand on are geo, gender, age ranges, and languages. Expanding your audience will allow you to get more impressions.

10. Understand your audience reach to optimize
Finally, make use of Snap’s Audience Insights. These insights provide Snapchat with data like demographics, interests, locations, and devices overview. By knowing this information, you can better understand your audience and create content that is tailored to them. Content that will ultimately maximize your advertising efforts.

Overall, Snapchat understands that “mobile advertising is a key component to any digital marketing strategy.” By offering us these tips, they are reminding us of some things we already know, and telling us how they can help us achieve our advertising goals.

With the holidays around the corner, Snapchat says they can help you reach a large and engaged audience for just $5 a day with their offerings. So, what do you think of Snapchat’s tips?

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