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Should you use Facebook or Google+?

When any new tool is introduced to professionals, the age old question is “which do I use now!?” Let’s take a look at combining these tools, not choosing.

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Google+ came out and confusion hit

Ever since Google+ entered the social media sphere several months ago, there has been a running debate and argument amongst industry experts all over the country. Facebook or Google? Which one is better? While similar in purpose, the reality is that both have something different to offer today’s small business.

Instead of arguing over which one is better and superior to the other, it would really be wiser to think about how you can use the two sites together to grow your brand’s exposure. All it takes is a little strategizing.

The benefits of both sides

For all-intensive purposes, I should first explain the benefits of both sites. Facebook, being the powerhouse that it is, serves the “social” function much better than any other site of its kind right now. The most people are on it, and the fact is that it gets used more often and frequently than any other social networking site. For that reason, you need to be active on Facebook and use it as an interactive tool. This is the site you will want to go to for the actual engagement involved in your marketing. This is the site that will allow you to build relationships with those who are interacting with your brand and hopefully convert them into clients.

Google+, on the other hand, is beneficial for building your SEO and showing up higher on the search engine rankings. The profiles and business pages on Google+ allow you to hyperlink to other elements of your online presence within your description and about me sections as well as provide a great sidebar outlining links to all other aspects of your brand online.

The more time you spend making your Google+ profile as optimized as possible, the more that information will be indexed into Google’s engine and the more likely it is that you will move up the search engine rankings. This is the benefit of using a Google-based platform. One more thing: if other Google+ users connect with your page on the site, then the next time one of their contacts searches for people in your industry on Google, your business will come up with their friend’s pictures underneath it. It’s the smart way to build your brand’s exposure.

Now, here is how to use them together

So there you have it. Facebook is best for interacting and engaging. Google+ is best for SEO and exposure. Both provide different benefits. Now it’s time to figure out how to use them together:

Post more frequently on Facebook, but keep Google+ populated too. You’re going to want more interaction on your Facebook page, so it makes sense that you’d post there every day and keep the content eye-catching and engaging. With that being said, you don’t want to create an optimized Google+ profile and business page and leave it sitting there. You want to focus your Google+ pages on promoting your brand, driving traffic to other elements of your online presence and posting engaging content a few times per week.

Make sure your Facebook fans are also giving your Google+ profiles the “+1”. The more people who connect with you on Google+, the more likely it is that your business will show up on page 1 of the search engine result pages. Remember, Google is starting to incorporate the “social factor” into their search results, so people will see the websites of those who their friends “recommend” via the Google+ platform.

Once you start utilizing both of these platforms for their strong attributes, you will find that social media can boost both your SEO and your engagement, which leads to more online traffic and business. Instead of partaking over which social media site is superior, use both for what they can do to take your online marketing efforts for the next level.

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.

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5 Comments

5 Comments

  1. hugorealtor

    June 18, 2012 at 2:21 pm

    @REALTORdotcom @agentgenius Google+ ? We keep it updated because we feel “we have to” but it’s not a fun environment.

  2. imrphoto

    June 18, 2012 at 4:05 pm

    @JulieAnnHolden their purposes are intense, perhaps? XD

  3. scottkatvogeds

    June 19, 2012 at 7:15 am

    facebook is really far best them google+

  4. Jack Cassedy

    June 19, 2012 at 2:34 pm

    Google+ is good for SEO. Unless your target market is pretty strictly Google employees or internet marketers, you’re probably wasting time on Google+.

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Social Media

Facebook wants your nudes now to protect you from revenge porn later

(SOCIAL MEDIA) Facebook, attempting to get in front of revenge porn, is requesting that users send in all of their nudes.

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In a heroic and totally innovative attempt to combat revenge porn, Facebook has come up with the following solution: “PM US UR NUDEZ.”

No seriously. They want your nudes.

But don’t worry, they’re only going to be viewed by a small group of people for manual confirmation of said nudes, and then stored temporarily… for reasons.

That part gets a little fuzzy. Some sources report that Facebook isn’t actually storing the images, just the links. This is meant to convert the image to a digital footprint, known as a hash, which is supposed to prevent the content from being upload to Facebook again.

Others say Facebook only stores the images for a short period of time and then deletes them.

What we do know, is this is a new program being tested in Australia where Facebook has partnered with a small government agency known as e-Safety and is requesting intimate or nude photos that could potentially be used for revenge porn in an effort to pre-emptively prevent such an incident.

Revenge porn is basically when someone uploads your personal and private photos online without your consent. Rather than address the issue of whether or not it’s such a good idea to take photos on a mobile, hackable device, it’s better to just send a large corporation all your nudes… through their Messenger app. /sarcasm

For your protection.

According to the commissioner of the e-Safety office, Julie Inman Grant, however, they’re using artificial intelligence and photo-matching technologies… and storing the links!

If this isn’t convincing enough, British law firm Mishcon de Reya LLP wrote in a statement to Newsweek, “We would expect that Facebook has absolutely watertight systems to guard the privacy of victims. It is quite counter-intuitive to send such intimate images to an unknown recipient.”

Oh, she wasn’t joking.

I’m not sure how many people still hold onto old intimate photos of themselves, but I am doubtful that it’s enough for this to really be effective as it only prevents intimate photos from being shared on Facebook. At least that’s the plan.

Reactions to this announcement have largely been met with amusement and criticism ranging from commentary on Mark Zuckerberg and Co. being total pervs, and theories of shared Facebook memories: “”Happy Memories: It’s been 1 Year since you uploaded 47 pictures of you in your birthday suit”!

Either way, I can only imagine someone’s inbox is flooded with crotch shots right now, and Zuckerberg has a potential new industry in the works.

Just sayin’.

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Social Media

Twitter might make a profit for the first time… ever

(SOCIAL MEDIA) Twitter seems to be very popular but it may surprise you to know that this is the very first time they might make a profit.

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Twitter reports that after a year of slashing expenses and putting itself in a position to sell data to other companies, it’s expected to be profitable. What’s surprising (considering how #huge Twitter is) is that this the first time that it will be profitable based on “generally accepted accounting principles” – #GAAP!.

In the 11 years since Twitter took to the field, it has never once met this standard, operating at a loss of nearly 2.5 billion dollars since its inception.

Twitter has struggled of a number of reasons, but particularly after going public in 2013 it suffered declining user growth, the rise of the #twittertrolls (coincidentally, Troll’s are discussed in my favorite TIME piece about the internet – located here), and competition from Facebook for the tough realm of advertising.

Since 2013, shares fell steadily, but things have increased thanks to some optimistic changes – the promise to crack down on harassment and abuse, a feed arranged by algorithm instead of time, and Twitter’s most vocal fan of late, President Donald Trump.

For the numbers fans, Reuters provides some input: Twitter’s loss narrowed to about 21 million down from 103 million this year. They have worked to cut a great deal of expenses -16 percent across the board broadly impacting sales, marketing, and R&D.

This kind of focused core improvement (can) help tip the balance sheet on the expenses side – but generating revenues remains a challenge due to slow growth. Twitter hopes to relieve this by working out some deals to sell data – the currency of the 21st century.

Several months ago, TechCrunch made perhaps the most important observation – that despite the fact Twitter has changed the world, changed our marketing, and empowered us to connect with other people, it has remained unprofitable. Many small and large businesses profit from Twitter, but in these 11 years the company hasn’t #sharedinthewealth.

Twitter is touching every realm of business and for American’s, is touching every aspect of their lives given its new form as the preferred medium of the political sphere. Given that, they have much to do to change.

Facebook commands an audience five times the size of Twitter – and their ability to reach success for the future seems #questionable. And how Twitter’s success changes the scape of influence, outreach, and entrepreneurship is something else to be seen.

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Social Media

Is Facebook a potential Slack killer?

(SOCIAL MEDIA) Facebook’s steady ascent from social networking into the business world is giving Slack a run for their money.

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When it comes to the business realm, Facebook has steadily been increasing their reputation. Though Facebook is pinned as the social network, they are now proving to everyone that they can dominate in the professional sector as well.

Last year, Facebook launched an ad-free version of the site meant for the office called Workplace. Initially, 1,000 companies were signed on to try out this “Facebook for the office” in its starter phase.

As of last week, Facebook announced that 30,000 organizations currently use Workplace. These aren’t just small time companies. Some of Workplace’s users include Starbucks, Lyft, Spotify, Heineken, Delta and most recently Walmart.

It seems that overnight it grew from another side project to a valid rival for other professional communication tools like Slack.

Slack is the go-to site for business professionals. With over 6 million users and acquiring more every day, Slack is the place for teams to collaborate in real-time. It has virtually replaced email and external software when it comes to internal communication.

Slack has been successful at acquiring small corporations to use their service.

The problem is that Slack has yet to join forces with larger clients that have now turned to other applications. Just last year, Uber left Slack because they could not handle their large-scale communication needs.

In addition to being able to handle the needs of large companies, Facebook also offers cheaper services than Slack. A premium account with Workplace costs $3 per user each month while Slack charges double at $6.67 per user each month.

With the rapid growth and major reputation of Facebook behind it, many predict that Workplace will replace Slack, and other sites like it, in the not so distant future.

Recently, Facebook also launched the Workplace desktop app and plan to include group video chat. The biggest obstacle Workplace faces is the association with Facebook. It is ironic, since it is also their greatest strength.

The truth remains that many people think of Facebook solely as a social media network. Many companies forbid the use of it at work so the transition from the personal to the professional realm is still an uphill battle.

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