Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Snapchat working on a top secret wearable device

Snapchat, the highly successful video streaming startup beloved by teens worldwide, may be working on a wearable device. This would be the first physical device created by Snapchat, which, until now, has made a name for itself by letting users send one-time-view, self-destructing pictures and videos to friends.

wearables

Hardware techs recently hired

Snapchat, the highly successful video streaming startup beloved by teens worldwide, may be working on a wearable device.

Investigators at CNET have discovered that a number of hardware techs with experience building wearables have been hired by Snapchat. The team includes designers who built Nokia mobile phones and Logitech’s Bluetooth speakers, a former recruiter for the HoloLens headset, the engineering director behind Vuforia, a computer vision and augmented reality software, and a former Michael Kors eyewear designer.

bar

Smart glasses with 3D capabilities?

Besides the numerous hardware techs on Snapchat’s payroll, other evidence points to the possible development of a wearable. In 2014, Snapchat purchased Vergence Labs, a startup that built Epiphany Eyewear, wearable smart glasses that record videos of whatever the wearer is looking at. The following year, Snapchat started a research team comprised of over a dozen scientists and engineers with experience working on computer vision and machine learning – crucial components of smart glasses design. Snapchat’s website currently lists a job opening for a “3D Computer Vision Engineer.”

Still top secret… for now

Snapchat glasses would make a lot of sense for the company. Camera-equipped glasses allow the user to take pictures and videos easily and hands-free, while giving them a chance to explore different perspectives. This would, in turn, encourage more users to post videos through Snapchat more often.

Advertisement. Scroll to continue reading.

This would be the first physical device created by Snapchat, which, until now, has made a name for itself by letting users send one-time-view, self-destructing pictures and videos to friends. Bridging into hardware design could be a smart move for an app-based startup with somewhat limited potential.

According to a virtual reality entrepreneur who wished to remain anonymous, “apps in this situation have a limited lifespan and monetization potential…if they are actually investing in new tech, that could be great.”

Snapchat is currently valued at $16 million, and draws in 100 million daily users.

Whatever Snapchat is up to, they don’t want to talk about it yet. A spokesperson for the company declined to comment.

#SnapchatGlasses

Advertisement. Scroll to continue reading.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

1 Comment

1 Comment

  1. Pingback: Snapchat reveals their top secret wearable (and we want a pair) - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

(SOCIAL MEDIA) As holiday shopping draws near, Snapchat offers helpful tips to help business owners make use of their advertising and branding tools.

Business Marketing

(MARKETING) Businesses are pulling ad spends from Facebook following "Stop Hate for Profit" social media campaign, and Snapchat and Pinterest are profiting from it.

Tech News

(TECH NEWS) Apple has announced the iPhone 12 Pro’s LiDAR scanner that will take AR to a whole new level, and Snapchat is already...

Business Marketing

(BUSINESS MARKETING) Snapchat released a report that shows some useful insights for future video content creation.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.