Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Snapchat’s new mapping feature is more than just a fun toy #relevant

(SOCIAL MEDIA) Snapchat is once again proving they know what their followers want with an update debuting their new SnapMap location service.

snapchat growth stock snapmap

Lemme lemme upgrade ya

Snapchat announced a new addition to the app that they hope will keep users coming back.

bar
The new map feature allows users to share their locations upon using the app in order to stay connected.

SnapMap

They call it the “Snap Map” but it’s more than just a catchy name. The feature is simple and a part of the Snapchat update for iOS and Android.

Snap Inc. claims it’s “a whole new way to see the world and get inspired to go on an adventure.”

This may be a stretch, but the feature does make it easier to share where you are via Snapchat. Once you use the Snapchat app, you’ll have a choice whether to share your location with friends or be in ghost mode.

Anyone that shares their location will appear on the snap map where anyone you’re connected with can access and click on.

Users can view the entire map and pinch to zoom out. You can also click on a friend on the map to view their snap story.

Advertisement. Scroll to continue reading.

all about location

Apple, Google and Facebook have already integrated location sharing features which have proven to be popular. Snapchat hopes that the map will keep bringing users back to the app, as opposed to using it once and dropping off.

After revealing only a 5% growth in users at their first quarterly earnings report, the company knew it must find other methods to keep investors happy.

Snapchat CEO Evan Spiegel has said that he does not plan to use the typical strategies apps try to keep users. He does not want to send notifications reminding people to use the app, he would rather they want to use it on their own.

As he explained to investors, strategies such as that only seem to have a short-term effect and often turn users off after becoming spam.

lateral movement

Snapchat is also expanding their reach by partnering with Time Warner. They just signed a $100 million deal to produce shows that will appeal to millennials.

Time Warner hopes to compete with other major streaming and cable options by intrigue a younger demographic. At least for that crowd, it still remains true that Snapchat knows best.

Advertisement. Scroll to continue reading.

#SnapMaps

Written By

Natalie is a Staff Writer at The American Genius and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

1 Comment

1 Comment

  1. Pingback: How many times can Snapchat say not for sale before it's too late? - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

Business News

Maybe this won't come as a surprise, but the statistics sure are telling- having depression and social media usage are linked.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.