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Ubiquity- Real Estate Browsing Just Got Genius

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The Future of Real Estate is HERE!

If I tell you that Mozilla Labs has released an open source project that allows natural language to rule how you interact with your Firefox browser, you’ll just skim past this article, BUT if I tell you with a click of a button, a map can be embedded into an email, highlighted text can be twittered and highlighted craigslist ads will autopopulate onto a map all while never opening a new window or tab to obtain such things, you will freak out because the FUTURE of the Internet has arrived!


This quick video shows you how Ubiquity works… watch it now, you’ll thank us afterward:


Ubiquity for Firefox from Aza Raskin on Vimeo


Real Estate Applications

All this time, we assumed one of the mega companies would find the innovation for how to revolutionize home searching but the race is on- this open source project allows clients to productively search for homes. Right now it only works for Craigslist, but which search portal will get to the finish line first with synchronicity with Ubiquity (meaning you can highlight listings with your mouse, hit Ctrl + space bar and autopopulate a map with all the listings).

How can YOU use it? There are several ways that Ubiquity will begin to play a role in your business:

  • Emails are done more quickly, cohesively, accurately and in true rock star style- your clients will never have to leave their emailer, they can print what you send them and it’s already mapped out because you typed in “2718 Costa Azul Cove, 78641” then Ctrl + space bar and embedded the map for that property and the other 12 properties you want your client to drive by tomorrow.
  • When telling your clients about an area, instead of sending links to area data, you’ll have it in your branded email already (that took you 2 minutes to make by the way) with embedded reviews of local attractions, restaurants and eventually (when someone hooks up with the open source project to create the option) school data.
  • We predict that Ubiquity in the future will have the option for real time real estate data from the local Boards (the same as our current IDX feeds do) so you can simply drop that info into an email, zip it over to your clients and BAM, they’re up to date and they love you.
  • You can highlight interesting information and with an easy click, you can tweet it! So, find an awesome stat (“home sales are up 139%”) and twit that bad boy without even opening your Twitter application!
  • Search?! The possibilities are limitless.

Everyone gets analytical clients that need tangible data, maps and reviews and Ubiquity is the tool that makes the “I need to know everything” email take seconds instead of hours. It’s almost like a drag and drop system. It’s young and clunky and VERY buggy right now but the concept is so useful that we believe it will be an amazing tool as it grows and with each new version. How do you see YOUR business benefiting from Ubiquity?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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15 Comments

15 Comments

  1. James Bridges

    August 27, 2008 at 1:05 pm

    Thanks for sharing this neat tool. The ability to integrate data from the web and quickly e-mail it to people is really remarkable. I mean, this way, you are just giving your opinion on an area, you can quickly add 3rd party verification to your e-mails with references to city sites, neighborhood data, etc. Very cool and I think it will help real estate professionals to continue to embrace technology because they have made it easy to implement.

  2. Mark Eckenrode

    August 27, 2008 at 1:09 pm

    this rocks like no glam band has ever been able to!

  3. Jason Sandquist

    August 27, 2008 at 1:16 pm

    I will thank you first and watch later! Thanks, watching

  4. Tim McDonald

    August 27, 2008 at 2:40 pm

    Thank you, thank you, thank you….what a great start to the continuing improvements of how we can use the information to communicate easier and faster! Major improvement and a great first step.

  5. Matt Stigliano

    August 27, 2008 at 3:27 pm

    Hey what happened to the math problem?

    Lani – Awesome tip off. Just the simple things make it cool. Now imagine a world where people start developing more and more for it. I’m drooling.

  6. Benn Rosales

    August 27, 2008 at 3:29 pm

    math plugin + wp 2.6 = crash ag you’ll have to get your math fix elsewhere, might I suggest https://www.factmonster.com/math/flashcards.html

    🙂

  7. Todd

    August 27, 2008 at 3:44 pm

    “…you will freak out because the FUTURE of the Internet has arrived!”

    Hyperbole aside, yes, I have been using it all day today, testing it as a potential replacement for Yub Nub ( https://yubnub.org ). It’s surprisingly good, almost shockingly so.

    What commends have you created? First thing that came to mind for real estate were “z” for a Zillow Zestimate. If you already submitted that, please share in the community section of the Ubiquity web site.

    And I am also curious what everyone chose for their keyboard short cut. I picked Ctrl+Q because I am lazy 😛

    Lots more testing to do, but yeah Lani is right, it will impact how transaction get done, especially as it releates to filling out forms.

  8. Matt Stigliano

    August 27, 2008 at 4:02 pm

    50 out of 50 on level 7 (before I got bored)…without a calculator I might add.

    Take that Rosales!

  9. Benn Rosales

    August 27, 2008 at 4:11 pm

    as the #1 trending topic on twitter beating out the dnc08 I would have to say that ubiquity deserves some enthusiasm… call it hyperbole, call it rockstar, call it what you want, but this will change how our consumers interface with real estate from the top down.

  10. Daniel Rothamel, The Real Estate Zebra

    August 27, 2008 at 4:57 pm

    Ubiquity is off the hook! I have been playing with it since yesterday. Talk about potential. Now I really wish I had a coding background. I need to spend more time finding new commands and trying them. The hardest thing for me is remembering that it is there.

  11. Matt Thomson

    August 27, 2008 at 10:14 pm

    Dude…not a super techy term, but…dude.

  12. Missy Caulk

    September 2, 2008 at 7:16 am

    Thanks for this other learning curve. I watched the video, now I’ll have to do it a few more times, but sounds like it will be a good use for Realtors, tours, meetings.

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Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?

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Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

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TikTok enters the e-commerce space, ready to compete with Zuckerberg?

(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.

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Couple taking video with mobile phone, prepared for e-commerce.

Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.

According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.

Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.

Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.

But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.

Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.

There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.

TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.

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Your favorite Clubhouse creators can now ask for your financial support

(SOCIAL MEDIA) Clubhouse just secured new funding – what it means for creators and users of the latest quarantine-based social media darling.

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Woman talking on Clubhouse on her iPhone with a big smile.

Clubhouse – the live-voice chat app that has been taking the quarantined world by storm – has recently announced that it has raised new funding in a Series B round, led by Andreessen Horowitz, the venture capital firm in Silicon Valley.

The app confirms that new funding means compensation for creators; much like the influencers on TikTok and YouTube, now Clubhouse creators will be able to utilize features such as subscriptions, tipping, and ticket sales to monetize their content.

To encourage emerging Clubhouse creators and invite new voices, funding round will also support a promising “Creator Grant Program”.

On the surface, Clubhouse is undoubtedly cool. The invite-only, celebrity-filled niche chatrooms feel utopic for any opinionated individual – or anyone that just likes to listen. At its best, Clubhouse brings to mind collaborative campfire chats, heated lecture-hall debates or informative PD sessions. I’ll be the first to admit, I’m actually obsessed.

And now with its new round, the video chatroom app will not only appear cool but also act as a helpful steppingstone to popular and emerging creators alike. “Creators are the lifeblood of Clubhouse,” said Paul & Rohan, the app’s creators, “and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions.”

Helping creators get paid for their labor in 2021 is a cause that we should 100% get behind, especially if we’re consuming their content.

Over the next few months, Clubhouse will be prototyping their tipping, tickets and subscriptions – think a system akin to Patreon, but built directly into the app.

A feature unique to the app – tickets – will offer individuals and organizations the chance to hold formal discussions and events while charging an admission. Elite Clubhouse rooms? I wonder if I can get a Clubhouse press pass.

Additionally, Clubhouse has announced plans for Android development (the app has only been available to Apple users so far). They are also working on moderation policies after a recent controversial chat sparked uproar. To date, the app has been relying heavily on community moderation, the power of which I’ve witnessed countless times whilst in rooms.

So: Is the golden age of Clubhouse – only possible for a short period while everyone was stuck at home and before the app gained real mainstream traction – now over? Or will this new round of funding and subsequent development give the app a new beginning?

For now, I think it’s safe to say that the culture of Clubhouse will certainly be changing – what we don’t know is if the changes will make this cream-of-the-crop app even better, or if it’ll join the ranks of Instagram, Twitter, and Facebook in being another big-time social media staple.

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