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Ubiquity- Real Estate Browsing Just Got Genius

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The Future of Real Estate is HERE!

If I tell you that Mozilla Labs has released an open source project that allows natural language to rule how you interact with your Firefox browser, you’ll just skim past this article, BUT if I tell you with a click of a button, a map can be embedded into an email, highlighted text can be twittered and highlighted craigslist ads will autopopulate onto a map all while never opening a new window or tab to obtain such things, you will freak out because the FUTURE of the Internet has arrived!


This quick video shows you how Ubiquity works… watch it now, you’ll thank us afterward:


Ubiquity for Firefox from Aza Raskin on Vimeo


Real Estate Applications

All this time, we assumed one of the mega companies would find the innovation for how to revolutionize home searching but the race is on- this open source project allows clients to productively search for homes. Right now it only works for Craigslist, but which search portal will get to the finish line first with synchronicity with Ubiquity (meaning you can highlight listings with your mouse, hit Ctrl + space bar and autopopulate a map with all the listings).

How can YOU use it? There are several ways that Ubiquity will begin to play a role in your business:

  • Emails are done more quickly, cohesively, accurately and in true rock star style- your clients will never have to leave their emailer, they can print what you send them and it’s already mapped out because you typed in “2718 Costa Azul Cove, 78641” then Ctrl + space bar and embedded the map for that property and the other 12 properties you want your client to drive by tomorrow.
  • When telling your clients about an area, instead of sending links to area data, you’ll have it in your branded email already (that took you 2 minutes to make by the way) with embedded reviews of local attractions, restaurants and eventually (when someone hooks up with the open source project to create the option) school data.
  • We predict that Ubiquity in the future will have the option for real time real estate data from the local Boards (the same as our current IDX feeds do) so you can simply drop that info into an email, zip it over to your clients and BAM, they’re up to date and they love you.
  • You can highlight interesting information and with an easy click, you can tweet it! So, find an awesome stat (“home sales are up 139%”) and twit that bad boy without even opening your Twitter application!
  • Search?! The possibilities are limitless.

Everyone gets analytical clients that need tangible data, maps and reviews and Ubiquity is the tool that makes the “I need to know everything” email take seconds instead of hours. It’s almost like a drag and drop system. It’s young and clunky and VERY buggy right now but the concept is so useful that we believe it will be an amazing tool as it grows and with each new version. How do you see YOUR business benefiting from Ubiquity?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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15 Comments

15 Comments

  1. James Bridges

    August 27, 2008 at 1:05 pm

    Thanks for sharing this neat tool. The ability to integrate data from the web and quickly e-mail it to people is really remarkable. I mean, this way, you are just giving your opinion on an area, you can quickly add 3rd party verification to your e-mails with references to city sites, neighborhood data, etc. Very cool and I think it will help real estate professionals to continue to embrace technology because they have made it easy to implement.

  2. Mark Eckenrode

    August 27, 2008 at 1:09 pm

    this rocks like no glam band has ever been able to!

  3. Jason Sandquist

    August 27, 2008 at 1:16 pm

    I will thank you first and watch later! Thanks, watching

  4. Tim McDonald

    August 27, 2008 at 2:40 pm

    Thank you, thank you, thank you….what a great start to the continuing improvements of how we can use the information to communicate easier and faster! Major improvement and a great first step.

  5. Matt Stigliano

    August 27, 2008 at 3:27 pm

    Hey what happened to the math problem?

    Lani – Awesome tip off. Just the simple things make it cool. Now imagine a world where people start developing more and more for it. I’m drooling.

  6. Benn Rosales

    August 27, 2008 at 3:29 pm

    math plugin + wp 2.6 = crash ag you’ll have to get your math fix elsewhere, might I suggest https://www.factmonster.com/math/flashcards.html

    🙂

  7. Todd

    August 27, 2008 at 3:44 pm

    “…you will freak out because the FUTURE of the Internet has arrived!”

    Hyperbole aside, yes, I have been using it all day today, testing it as a potential replacement for Yub Nub ( https://yubnub.org ). It’s surprisingly good, almost shockingly so.

    What commends have you created? First thing that came to mind for real estate were “z” for a Zillow Zestimate. If you already submitted that, please share in the community section of the Ubiquity web site.

    And I am also curious what everyone chose for their keyboard short cut. I picked Ctrl+Q because I am lazy 😛

    Lots more testing to do, but yeah Lani is right, it will impact how transaction get done, especially as it releates to filling out forms.

  8. Matt Stigliano

    August 27, 2008 at 4:02 pm

    50 out of 50 on level 7 (before I got bored)…without a calculator I might add.

    Take that Rosales!

  9. Benn Rosales

    August 27, 2008 at 4:11 pm

    as the #1 trending topic on twitter beating out the dnc08 I would have to say that ubiquity deserves some enthusiasm… call it hyperbole, call it rockstar, call it what you want, but this will change how our consumers interface with real estate from the top down.

  10. Daniel Rothamel, The Real Estate Zebra

    August 27, 2008 at 4:57 pm

    Ubiquity is off the hook! I have been playing with it since yesterday. Talk about potential. Now I really wish I had a coding background. I need to spend more time finding new commands and trying them. The hardest thing for me is remembering that it is there.

  11. Matt Thomson

    August 27, 2008 at 10:14 pm

    Dude…not a super techy term, but…dude.

  12. Missy Caulk

    September 2, 2008 at 7:16 am

    Thanks for this other learning curve. I watched the video, now I’ll have to do it a few more times, but sounds like it will be a good use for Realtors, tours, meetings.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.

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Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.

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Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?

Wrong.

Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.

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social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to data.ai, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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