Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Updates to Twitter mobile: now more Facebooky

Twitter updates their mobile experience, but iteration is not innovation, and we were hoping for more.

twitter mobile app

twitter mobile app

Twitter is making progress

Twitter was once looked at as the golden child of social media, poised to outpace Facebook’s growth, but that never quite happened, and the company has long been the punching bag of critics who wonder where the millions of dollars in funding goes, other than to make some simple code edits to landing pages, or South by Southwest parties, or the design of a new logo this year.

Twitter has continued forging ahead, despite criticism, and this week announced both a new features for Android and iOS, and then announced their entire mobile experience is being overhauled and modernized.

While we are excited to hear the news, because the mobile experience for Twitter is subpar in comparison to the level of funding and talent they have attracted, but the features that have been updated feel less like innovation, and more like an attempt to keep up with Facebook.

New Twitter features: now more Facebooky

The core feature that has garnered the most buzz is Expanded Tweets. The company explains this new feature:

Advertisement. Scroll to continue reading.

“Since we introduced expanded Tweets on, we’ve added several new partners like MLB and C-SPAN to a diverse and growing list of media sources. Starting today, you can also expand Tweets on Twitter for iPhone and Twitter for Android. When you tap a Tweet linking to a Kickstarter project, for example, you can play its video directly from the Tweet details view in your app. You can also read article summaries when you tap Tweets linking to sources like The Atlantic or play videos or view images when you expand Tweets linking to websites like Etsy and Vimeo. This new experience will roll out gradually to web, iPhone and Android users.”

Other new features include the ability to follow major events more simply from your phone, push notifications, better search including autocomplete, a discover tab to highlight new stories, and the ability to tap an avatar to go directly to a profile. The mobile redesign is said to be a more lightweight app that runs more quickly and is more aesthetically pleasing and similar to the web app.

Although the updates are welcomed, they seem like a “me too” move, like a laptop company making their devices thinner to compete with the iPad, or a hotel adding a spa service to compete with the neighboring hotel, rather than something like sixth sense technologies that are not just an iteration of existing technologies that competes, but rather resets the playing field.

All we see with these updates are ways to be more Facebooky and a gearing up to feature promoted content more than ever before. We hope that in 2012, Twitter will innovate, because we know it is in their DNA – the number 140 is proof of this, and they can do it again if they use their funds to innovate, not iterate.

Advertisement. Scroll to continue reading.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

Large auto insurers are reconsidering covering some models after TikTok videos demonstrating theft go viral, a double whammy for owners.

Social Media

Meta Oversight Board has answered the call to review nudity policies across Meta properties, especially when it comes to breasts - why?

Tech News

Twitter may soon charge for use of their API, which could limit research of human behavior, and ad analytics tools... what's next?

Social Media

Meta seeks to calm fears after confirming they've awarded a hacker for discovering a bug that allowed anyone to bypass 2FA on Facebook.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.