Should homeowners wish to promote their property listing on Zillow, now they can with the drop of a link or simply entering the listing ID. Print it, wear it, share it, the world of QR codes is growing.
UpTier also creates socially aware QR codes for anyone, simply enter your social usernames, and create. It’s free, and easy.
We’re not sure what the pay model will look like in the future, but this leads us to the ultimate problem with QR Codes no one is talking about but us, and that’s QR spam.
QR spam will most likely stop QR use in its tracks unless a guaranteed safe transaction is presented. In fact, unless I know exactly what is on the other side of a code, I will not scan it. Why wouldn’t I want to scan it? Because my phone is worth more than the convenience of the 50/50 chance I’m taking by scanning a Trojan horse or ad serve onto my handheld device. I, like many people, have been trained not to click on links if I do not know where they’ll take me, and QR codes are the future of spam links.
Mark my words, until a trust source is created that all QR codes are fed through, the investment of real money into QR codes for Realtors is a risky proposition. If I see the code on a Realtor’s sign, hard printed, I am more likely to trust the QR destination than I am on random things like paper items such as business cards.
In fact today, I received a QR code in an email from a trusted source, did I scan it? No, I did not, and you shouldn’t either.
This is nothing on UpTier, I’m sure their product is sound, but in the future if ad supported, then it’s spam, is it not? And what of NEWS of the first ever QR shared virus? The publicity alone will dead end the future of QR use.
Solution? Is it time for certified codes? If so, what does that even mean or look like?
QR Spam, it’s what’s cookin’.