You may have been hearing for years that when you get a listing, you need to create a single property website, a URL devoted exclusively to the listing, typically in the fashion of 1234MainStreet.com, sometimes in the fashion of TheKettleHouse.com. The benefit is having a specific website to put on print marketing when you mail or flyer the neighborhood without clients having to dig through blog content or website buttons to get to the meat.
This article was originally published on July 28, 2009.
Some people use single property websites as a SEO move, but I think it’s best used as a fluff-less destination for buyers of a particular property.
The good stuff
Some GOOD things I can tell you about using tumblr.com as a single property website:
- It is ridiculously easy to sign up for an account.
- You have the option to point a URL you can purchase to your account (so it says 1234.com instead of 1234.tumblr.com).
- There are a number of themes to choose from and you have customization options with colors, sidebar content (you can put widgets on the sidebar).
- Tumblr is mobile phone friendly and can be used easily by passerbys.
- Tumblr has a community behind it; regardless of how robust, tumblr sites are designed for sharing and ease of posting.
- You don’t have to know any code to create a site.
- You can take pictures of a listing from your phone and upload it to tumblr without any formatting, so you can essentially mobile blog on the go.
The bad stuff:
I like Tumblr a lot, but it has its downsides:
- As opposed to paid sites like MyMarketWare.com, it is not designed specifically for real estate SEO, so you have to manually figure out what details to include and there are no “fill in the blanks” on tumblr.
- You don’t own your content, tumblr does. There’s always a downside to not owning your own content given that ownership implies complete control.
- Many of the themes don’t support sidebar information which I believe is critical to a single property website (should have basic contact info and be used as a place for compliance).
- While the skin of the site is flexible, the functionality doesn’t compare to say, WordPress as a content management system.
Here is what it looks like setting your blog up:
Seven themes to consider:
There are many themes/skins to choose from, below are seven that support having a sidebar (remember, you need this so your contact info is front and center) and are not overly whimsical or overly simple. Go play with the actual site at 1234MainStreet.com.
There are several ways to make a single property website- MyMarketWare, Blogger, WordPress, Tumblr, Posterous, etc. so it is important to experiment with ways to gain exposure for your listings and do it without looking like your site is antique or too shamwowie.
AgentGenius.com is not affiliated with Tumblr.com or MyMarketWare.com.
Austin tops the list of best places to buy a home
When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?
Looking at the bigger picture
(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).
That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).
They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.
“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”
Average age of houses on the rise, so is it now better or worse to buy new?
With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.
The average home age is higher than ever
(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.
With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.
Prices of new homes on the rise
Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.
Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?
The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.
Why Realtors are vulnerable to these rapid changes
(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.
Note: We’ll let you decide which company plays which role in the image above.
So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.
1. Zillow poaches top talent, Move/NAR sues
It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.
Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.
2. Two major media brands emerge
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