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Vine updates include block feature, better sharing, 17+ age rating

Twitter-owned Vine launched recently to a rocky start, but with product updates, they are intelligently dealing with the challenges and smoothing over the problems.



The young Vine app is growing up

Acquired by Twitter last year, Vine is a hybrid between video and photo sharing, an iOS app that allows users to film, edit, and share six second videos with sound that loop automatically. It has been a big hit, but from the day it launched, it has been rocky – they experienced some technical difficulties that allowed users to sign into accounts that weren’t theirs, and then, of course, they were plagued by an instant porn problem.

Rather than blame users or ignore the problem, they have been proactive in their reactions to the press, stating they would be making changes. Today, with their newest product updates, several changes were made that will help the Twitter-owned app to overcome their earliest challenges.

First and foremost, the app has changed its age rating from 12+ to 17+, so users will now have to confirm that they are 17 or older before they are able to use the app. This is in direct response to the problem of users posting pornographic materials, and even the “human error” of an inappropriate video being manually picked by a Vine staffer to be featured in the “Editors’ Picks” category.

Bug fixes, better sharing, report/block users

The updated app also includes some bug fixes, one of which was a problem many complained about on Twitter wherein a black screen appeared and uploads failed after creating a video on certain devices.

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Better sharing is now part of Vine, allowing users to post to Facebook from the app – originally, Vine creations could only be shared on Twitter. Users simply find the post they want to share, tap the “…” button in the bottom right, and share away.

The final update to the Vine app is the ability to report or block a profile using the “…” button in the top right, which is another response to pornographic materials, but will also be useful in the long run as spammers will discover the app and follow you as a normal person, then begin barraging you with fake Nikes for sale.

What is most striking is that in the App Store, they make it clear that they are paying attention. “We’re listening: please reach out to us at with any issues or suggestions.” Smart move, Vine. Smart move.

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Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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