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Want more site traffic and engagement? Amp up your visuals

The popularity of the visual web is in full force, but it can be time consuming to create visual content. Here are some quick tips on making it much easier on yourself while winning traffic and engagement.

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iphone photography

iphone photography

The challenge with social media and blogging

Alright, so you’ve jumped on board with social media and blogging. You spend time coming up with witty, clever postings that will make people laugh and get some interaction on your page. The problem is, you’re still not seeing any interaction. Sound familiar?

Many businesses run into this problem when they begin using social media. Content is king, but there’s something else that will REALLY take your social media efforts to the next level. I am, of course, referring to visual content.

Making visual content sharing easier:

In today’s day and age, people are MUCH more responsive to visual content. Photos and video receive more interaction and response than any other kind of content out there. With that being said, I do realize that not everyone is comfortable in front of the camera and that some don’t have the time to take pictures and film videos on a regular basis.

Here are a few ways to make it easier:

Use Instagram. If you haven’t gotten on board with this awesome photo app yet, now would be the time to do so. You can take pictures on the go using a number of unique filters and immediately share them on your social media sites. Anyone can be a professional photographer if they use Instagram well.

Share photos on Facebook. Too lazy to take pictures yourself? If you like enough business pages on Facebook, you can share some of the photos that they put up directly on your page. All you have to do is click “Share” under the picture, write a little introduction, and click “Share.” Boom, you have a social media post for the day and it’s visually interesting.

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Put more pictures on your blog. I completely understand how time-consuming blogging can be. To think of a topic, do a full write-up, link SEO-friendly keywords, find a relevant photo and post is an hour and a half process. Not everyone has the time for that. If you pare down the copy, however, and add more enticing photos, not only will you save on time, but your readership will go up. Make sure the photos you add are interesting though. Having four stock photos won’t be nearly as effective. Clever photo captions wouldn’t hurt, either.

If you’re going to make a video, do it correctly. As effective as videos are, we understand that it’s difficult to be comfortable in front of the camera. We also know that many people make videos that are less than entertaining. If you’re going to embrace video marketing, have fun with it and be creative. Soon, you’ll be more comfortable in front of the camera AND getting more traffic on your blog and social media sites.

The takeaway

These are just a few ways that you can use visual media efficiently while still driving up your online presence. Remember: having superior visual content is just as important as having awesomely written content in today’s marketing world. Get out those cameras and start snapping photos!

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.

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6 Comments

6 Comments

  1. John Rickmon

    October 1, 2012 at 10:18 am

    Not one client has ever asked me for my website. Nor has any associate. If no one is asking, why are people link farming, cloaking, and trapping leads?

  2. AgentGenius

    October 1, 2012 at 10:51 am

    Likely depends on your market. In Austin (where we are headquartered) it is the norm to be at a networking event and someone whipping out their phone and asking for your website right then and there. So consider yourself lucky? 🙂

  3. John Rickmon

    October 1, 2012 at 10:56 am

    I have never paid for an SEO lead and I never will. Is “Austin” code for KW?

  4. AgentGenius

    October 1, 2012 at 11:37 am

    We’ve never paid for SEO either, that was clearly not the intention of the article. At all. Austin is NOT code for KW, no one on staff is part of or related to KW. For the record, I (Lani) have been in Austin longer than KW has. 😉

  5. raymondduke

    October 2, 2012 at 11:47 am

    Nice article. Once my phone gets fixed I’m planning to start taking more photos with it. It will be good to have a library of random photos of my own to use when I’m writing up a blog post! I kind of did this already but your article convinced me I should do it more.

  6. mooersrealtymedia

    December 21, 2012 at 9:44 pm

    With video go easy on the personal branding or talking head pieces. Push the local area community event videos. Because those are needed first before you can gain the outside buyer as the next step use of video. For property listings. Video is so powerful at creating the transport for the viewer, listener to your home town and the property listings in the communities you sell in. Stills are powerful, but video is 24 and higher still photos per sec with motion and natural sound. That delivers. Beams your customer to your local area. To get inside several homes anytime of day with 24 hour, 365 days a year open house tours.

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Social Media

Instagram flaunts new features, including a decked out desktop experience  

(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck

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Instagram displayed on a desktop

It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.

Collabs Feature

“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.

Examples of adding a co-author in Instagram Collabs feature

Fundraiser & Reel Features

Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.

Examples of Dynamic for Reels feature

 Desktop Feature

FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!

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Social Media

Truth Social: Trump’s long-standing battle against Big Tech backfires

(SOCIAL MEDIA) Truth Social is an example of how a new platform, though necessary to keep competition alive, can prove to be fallible before it succeeds.

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Man holding iPhone with Truth Social app download page up, as well as the stock market and Trump in the background on computer screens.

Former President Donald J. Trump announced a new social media platform, dubbed “Truth Social” last week. The platform has since been the recipient of cyber attacks by hacker collective Anonymous and the Software Freedom Conservancy has accused the Trump Media and Technology Group of violating the terms of their software agreement.

The circumstances plaguing Truth Social provide a small (if nuanced) look into the rigors of creating and sustaining new social media platforms in the modern-day. While expanding the number of social media platforms available creates more competition, this platform, in particular, raises some questions about the wisdom of investing in a service that creates an ideological echo chamber, as well as demonstrating that not just anyone can run a social media site.

There’s no denying that this new entry into the world of social media is off to a rocky start. Cyberattacks just hours after Truth Social’s test run left the site in disarray, with fake user accounts for Mike Pence, Steve Bannon, and Donald Trump appearing at various stages of the launch. Truth Social’s hosts eventually took it offline, and the sign-up process is halted for the time being.

Woman holding iPhone showing Truth Social's feed.

Truth Social also has some interesting rules regarding user interactions on their platform, including a non-disparagement clause and the assertion that users can be sued for the content they post, Time reports.

“In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress,” says one section of the Truth Social terms of use.

This clause is in stark contrast to the ethos behind Truth Social – a platform that, according to the press release, was “founded with a mission to give a voice to all” and “stand up to the tyranny of Big Tech.”

The disparity in messaging versus reality is an understandable mistake, as much of Trump’s mindset was most likely impacted by criticism levied against him on mainstream social media when he had his accounts – and anyone in the same position might reasonably make the same call. However, restricting users to agree with one set political ideology is a perilous precedent to set. Echo chambers aren’t particularly conducive to longevity.

iPhone showing Trump's suspended Twitter account.

The Trump Media and Technology Group also violated the terms of their open-source software of choice when they uploaded the pilot version of Truth Social. According to the licensing agreement associated with Mastodon – the software company TMTG used – users must have access to the source code for the product in question (in this case, Truth Social).

Since the initial users of Truth Social did not receive that access, the social media platform is at risk of permanently losing its rights to the code.

While some of these pitfalls feel proprietary to Trump insofar as his high-profile battle against social media is concerned, the truth is that any development of new social media entries will be messy and fraught with obstacles. Truth Social is just one example of how a new platform – something that is absolutely necessary to keep competition alive – can prove to be publicly fallible far before it ever succeeds.

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Social Media

Instagram Collabs: New feature fosters the ability to co-author content

(SOCIAL MEDIA) Instagram is rolling out a few updates, including a new post format called Collabs, giving users a new way to co-author feed posts and reels.

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Instagram stock images of collab feature.

Instagram is rolling out a few updates, including a new post format that many can benefit from. Called Instagram Collabs, this latest feature gives users a new way to co-author feed posts and reels. This isn’t the first feature Instagram has rolled out to promote collaboration between users, but we think it will be a beneficial addition!

How to use Instagram Collabs

Using Collabs is very similar to how you tag someone on Instagram. You can start by choosing to create either a reels video or feed post. After recording your video or taking your photo like you normally would, you head over to the “Share” screen and select “Tag People”. On that screen, there is now an “Invite Collaborator” option!

By choosing to invite a collaborator, the account you add will be able to share your post to their profile grid and their followers. Additionally, the names of all the collaborators will appear in the feed post or reel header, but before their username shows up on your post, the collaborator will need to accept the collaborator invitation first.

Keep in mind, only public accounts can be tagged and there is a limit to how many tags you can use. You’re able to tag up to 20 accounts, including the number of tagged users and collaborators.

Instagram stock photo of how to use new feature, Collabs, with iPhones showing the sequence of how to add a co-author.

Benefits of Instagram Collabs

Collabs makes it quicker and easier for everyone to share content on the platform. From local artists working together on a project to businesses working with high-profile influencers to promote their brand, content is shared instantly. Gone are the days of screenshotting or using third-party apps to repost that same content on your profile.

Along with making sharing easier, the feature makes it clear and simple to give credit where it’s due – all authors are given credit. When it comes to branded sponsorships, instead of adding hashtags or brand tags that can become cluttered, along with the user, the names of brands are neatly displayed in the header. Before this feature, it was a little difficult to distinguish a regular tag from a business, but with Collabs, that is no more.

And last, but not least, collaborators will all share views, likes, and comments. By sharing engagement signals, content creators will be able to maximize their reach and businesses will have more transparency with their customers.

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