Connect with us

Social Media

Want more site traffic and engagement? Amp up your visuals

The popularity of the visual web is in full force, but it can be time consuming to create visual content. Here are some quick tips on making it much easier on yourself while winning traffic and engagement.

Published

on

iphone photography

iphone photography

The challenge with social media and blogging

Alright, so you’ve jumped on board with social media and blogging. You spend time coming up with witty, clever postings that will make people laugh and get some interaction on your page. The problem is, you’re still not seeing any interaction. Sound familiar?

Many businesses run into this problem when they begin using social media. Content is king, but there’s something else that will REALLY take your social media efforts to the next level. I am, of course, referring to visual content.

Making visual content sharing easier:

In today’s day and age, people are MUCH more responsive to visual content. Photos and video receive more interaction and response than any other kind of content out there. With that being said, I do realize that not everyone is comfortable in front of the camera and that some don’t have the time to take pictures and film videos on a regular basis.

Here are a few ways to make it easier:

Use Instagram. If you haven’t gotten on board with this awesome photo app yet, now would be the time to do so. You can take pictures on the go using a number of unique filters and immediately share them on your social media sites. Anyone can be a professional photographer if they use Instagram well.

Share photos on Facebook. Too lazy to take pictures yourself? If you like enough business pages on Facebook, you can share some of the photos that they put up directly on your page. All you have to do is click “Share” under the picture, write a little introduction, and click “Share.” Boom, you have a social media post for the day and it’s visually interesting.

[pl_alertbox type=”info” closable=”yes”]

Related reading:

[/pl_alertbox]

Put more pictures on your blog. I completely understand how time-consuming blogging can be. To think of a topic, do a full write-up, link SEO-friendly keywords, find a relevant photo and post is an hour and a half process. Not everyone has the time for that. If you pare down the copy, however, and add more enticing photos, not only will you save on time, but your readership will go up. Make sure the photos you add are interesting though. Having four stock photos won’t be nearly as effective. Clever photo captions wouldn’t hurt, either.

If you’re going to make a video, do it correctly. As effective as videos are, we understand that it’s difficult to be comfortable in front of the camera. We also know that many people make videos that are less than entertaining. If you’re going to embrace video marketing, have fun with it and be creative. Soon, you’ll be more comfortable in front of the camera AND getting more traffic on your blog and social media sites.

The takeaway

These are just a few ways that you can use visual media efficiently while still driving up your online presence. Remember: having superior visual content is just as important as having awesomely written content in today’s marketing world. Get out those cameras and start snapping photos!

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.

Continue Reading
Advertisement
6 Comments

6 Comments

  1. John Rickmon

    October 1, 2012 at 10:18 am

    Not one client has ever asked me for my website. Nor has any associate. If no one is asking, why are people link farming, cloaking, and trapping leads?

  2. AgentGenius

    October 1, 2012 at 10:51 am

    Likely depends on your market. In Austin (where we are headquartered) it is the norm to be at a networking event and someone whipping out their phone and asking for your website right then and there. So consider yourself lucky? 🙂

  3. John Rickmon

    October 1, 2012 at 10:56 am

    I have never paid for an SEO lead and I never will. Is “Austin” code for KW?

  4. AgentGenius

    October 1, 2012 at 11:37 am

    We’ve never paid for SEO either, that was clearly not the intention of the article. At all. Austin is NOT code for KW, no one on staff is part of or related to KW. For the record, I (Lani) have been in Austin longer than KW has. 😉

  5. raymondduke

    October 2, 2012 at 11:47 am

    Nice article. Once my phone gets fixed I’m planning to start taking more photos with it. It will be good to have a library of random photos of my own to use when I’m writing up a blog post! I kind of did this already but your article convinced me I should do it more.

  6. mooersrealtymedia

    December 21, 2012 at 9:44 pm

    With video go easy on the personal branding or talking head pieces. Push the local area community event videos. Because those are needed first before you can gain the outside buyer as the next step use of video. For property listings. Video is so powerful at creating the transport for the viewer, listener to your home town and the property listings in the communities you sell in. Stills are powerful, but video is 24 and higher still photos per sec with motion and natural sound. That delivers. Beams your customer to your local area. To get inside several homes anytime of day with 24 hour, 365 days a year open house tours.

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media

Facebook wants your nudes now to protect you from revenge porn later

(SOCIAL MEDIA) Facebook, attempting to get in front of revenge porn, is requesting that users send in all of their nudes.

Published

on

facebook

In a heroic and totally innovative attempt to combat revenge porn, Facebook has come up with the following solution: “PM US UR NUDEZ.”

No seriously. They want your nudes.

But don’t worry, they’re only going to be viewed by a small group of people for manual confirmation of said nudes, and then stored temporarily… for reasons.

That part gets a little fuzzy. Some sources report that Facebook isn’t actually storing the images, just the links. This is meant to convert the image to a digital footprint, known as a hash, which is supposed to prevent the content from being upload to Facebook again.

Others say Facebook only stores the images for a short period of time and then deletes them.

What we do know, is this is a new program being tested in Australia where Facebook has partnered with a small government agency known as e-Safety and is requesting intimate or nude photos that could potentially be used for revenge porn in an effort to pre-emptively prevent such an incident.

Revenge porn is basically when someone uploads your personal and private photos online without your consent. Rather than address the issue of whether or not it’s such a good idea to take photos on a mobile, hackable device, it’s better to just send a large corporation all your nudes… through their Messenger app. /sarcasm

For your protection.

According to the commissioner of the e-Safety office, Julie Inman Grant, however, they’re using artificial intelligence and photo-matching technologies… and storing the links!

If this isn’t convincing enough, British law firm Mishcon de Reya LLP wrote in a statement to Newsweek, “We would expect that Facebook has absolutely watertight systems to guard the privacy of victims. It is quite counter-intuitive to send such intimate images to an unknown recipient.”

Oh, she wasn’t joking.

I’m not sure how many people still hold onto old intimate photos of themselves, but I am doubtful that it’s enough for this to really be effective as it only prevents intimate photos from being shared on Facebook. At least that’s the plan.

Reactions to this announcement have largely been met with amusement and criticism ranging from commentary on Mark Zuckerberg and Co. being total pervs, and theories of shared Facebook memories: “”Happy Memories: It’s been 1 Year since you uploaded 47 pictures of you in your birthday suit”!

Either way, I can only imagine someone’s inbox is flooded with crotch shots right now, and Zuckerberg has a potential new industry in the works.

Just sayin’.

Continue Reading

Social Media

Twitter might make a profit for the first time… ever

(SOCIAL MEDIA) Twitter seems to be very popular but it may surprise you to know that this is the very first time they might make a profit.

Published

on

twitter social media posts content twitter

Twitter reports that after a year of slashing expenses and putting itself in a position to sell data to other companies, it’s expected to be profitable. What’s surprising (considering how #huge Twitter is) is that this the first time that it will be profitable based on “generally accepted accounting principles” – #GAAP!.

In the 11 years since Twitter took to the field, it has never once met this standard, operating at a loss of nearly 2.5 billion dollars since its inception.

Twitter has struggled of a number of reasons, but particularly after going public in 2013 it suffered declining user growth, the rise of the #twittertrolls (coincidentally, Troll’s are discussed in my favorite TIME piece about the internet – located here), and competition from Facebook for the tough realm of advertising.

Since 2013, shares fell steadily, but things have increased thanks to some optimistic changes – the promise to crack down on harassment and abuse, a feed arranged by algorithm instead of time, and Twitter’s most vocal fan of late, President Donald Trump.

For the numbers fans, Reuters provides some input: Twitter’s loss narrowed to about 21 million down from 103 million this year. They have worked to cut a great deal of expenses -16 percent across the board broadly impacting sales, marketing, and R&D.

This kind of focused core improvement (can) help tip the balance sheet on the expenses side – but generating revenues remains a challenge due to slow growth. Twitter hopes to relieve this by working out some deals to sell data – the currency of the 21st century.

Several months ago, TechCrunch made perhaps the most important observation – that despite the fact Twitter has changed the world, changed our marketing, and empowered us to connect with other people, it has remained unprofitable. Many small and large businesses profit from Twitter, but in these 11 years the company hasn’t #sharedinthewealth.

Twitter is touching every realm of business and for American’s, is touching every aspect of their lives given its new form as the preferred medium of the political sphere. Given that, they have much to do to change.

Facebook commands an audience five times the size of Twitter – and their ability to reach success for the future seems #questionable. And how Twitter’s success changes the scape of influence, outreach, and entrepreneurship is something else to be seen.

Continue Reading

Social Media

Is Facebook a potential Slack killer?

(SOCIAL MEDIA) Facebook’s steady ascent from social networking into the business world is giving Slack a run for their money.

Published

on

slack facebook

When it comes to the business realm, Facebook has steadily been increasing their reputation. Though Facebook is pinned as the social network, they are now proving to everyone that they can dominate in the professional sector as well.

Last year, Facebook launched an ad-free version of the site meant for the office called Workplace. Initially, 1,000 companies were signed on to try out this “Facebook for the office” in its starter phase.

As of last week, Facebook announced that 30,000 organizations currently use Workplace. These aren’t just small time companies. Some of Workplace’s users include Starbucks, Lyft, Spotify, Heineken, Delta and most recently Walmart.

It seems that overnight it grew from another side project to a valid rival for other professional communication tools like Slack.

Slack is the go-to site for business professionals. With over 6 million users and acquiring more every day, Slack is the place for teams to collaborate in real-time. It has virtually replaced email and external software when it comes to internal communication.

Slack has been successful at acquiring small corporations to use their service.

The problem is that Slack has yet to join forces with larger clients that have now turned to other applications. Just last year, Uber left Slack because they could not handle their large-scale communication needs.

In addition to being able to handle the needs of large companies, Facebook also offers cheaper services than Slack. A premium account with Workplace costs $3 per user each month while Slack charges double at $6.67 per user each month.

With the rapid growth and major reputation of Facebook behind it, many predict that Workplace will replace Slack, and other sites like it, in the not so distant future.

Recently, Facebook also launched the Workplace desktop app and plan to include group video chat. The biggest obstacle Workplace faces is the association with Facebook. It is ironic, since it is also their greatest strength.

The truth remains that many people think of Facebook solely as a social media network. Many companies forbid the use of it at work so the transition from the personal to the professional realm is still an uphill battle.

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories