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What are the Long-Term Problems with Web 2.0 & Real Estate?


Web 2.0 is going to have a long term effect on the business of real estate, so we must be committed to understanding it. What do YOU think will be the long-term challenges with Web 2.0 on our industry?

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Written By

Specializing in luxury condominiums in Vancouver, Ian has thorough knowledge of Yaletown, Coal Harbour and Downtown's new urban markets. As well as being a leader in marketing luxury penthouse suites, Ian also gives equal attention to all listings from entry level studios to waterfront townhouse villas.

13 Comments

13 Comments

  1. fred

    March 26, 2009 at 2:33 pm

    Ian – you need some editing software! LOL

  2. Derec Shuler

    March 26, 2009 at 2:51 pm

    Regardless of the advances in technology, real estate is still a people and relationship oriented business. Real estate agents must keep that in mind or they’ll lose the effectiveness of technology/Real Estate 2.0 as a tool.

  3. Ken Brand

    March 26, 2009 at 3:28 pm

    I vote for no editing, “real” is the “deal”.

    Your line, “falling on deaf ears” is freaking funny. No speakers. So let me ask ya, and it’s probably the same everywhere, the people who make and enforce the rules have no speakers or sound coming from their computers, right. And these are the good people who will enforce and possible help create the web 2.0 rules and regs. Ummmm…first, what ever they come up with, they couldn’t possibly enforce what they can’t see or hear or find. Minor problem I guess.

    In the mean time, I guess common sense prevails. Don’t say stuff you know would be wrong whatever the form the media/marketing/communication/networking takes.

    Web 2.0 is supposed to include a big fat juicy double cheeseburger of disclosure and transparency, hopefully that’s happening naturally and will prevent big problems. You’ll always have the cowboys and cowgirls who run roughshod, buck wild and off the reservation, rules or not.

    My 3cents. Cheers.

  4. Ken Brand

    March 26, 2009 at 3:29 pm

    PS. I need editing software for my comments and my thoughts and sentence structure. DOH! Don’t throw the baby out with the bath water.

  5. Jonathan Dalton

    March 26, 2009 at 5:52 pm

    Who says it’s going to have a long term effect? I have insisted (and have proven) you can succeed with 1.0 just as easily as 2.0 as long as you follow up with the clients and always remember it’s a people business.

    2.0 still is practiced by a very, very small slice of the agent population. Those who practice it have the benefit of claiming to be whomever or whatever they want. All you have to say is you’re an expert and you’re all of a sudden expert.

    At some point, though, the lack of skinned cats on the wall will be the demise for many.

  6. Bob

    March 27, 2009 at 11:47 am

    What JD said. Thing is, 1.0 done right still beats 2.0 all day long.

  7. @DaveChomitz

    March 27, 2009 at 7:53 pm

    It’s a moving target and many aren’t even shooting.

    In most markets of Ontario, I would argue 95% of the real estate community totally missed Web 1.0 in terms of making it an effecive platform. But still managed to survive and in often prosper.

    Web 2.0 is a very new tool, and while effective in niches is still very much unknown. How it’ll evolve is anyones guess.

    I understand the council wanting to regulate cause that’s what they do… you can brand a video or the page it’s on, or if you use FB to generate business that too could comply … but forget about tweeting it’ll take 140 characters to meet the requirments – .

    Cheers @DaveChomitz

  8. James Davis

    March 28, 2009 at 7:24 pm

    ALL things Social can work for a more informed Local Real Estate community…

    A whole lot more opportunity for Property Exposure & follow up!!!

    Now you can have your close network help spread the word (word-of-mouth marketing can be fantastic)… if you choose!

    Cheers,JD

  9. Inga Wilson

    March 29, 2009 at 2:04 pm

    Question? In an area where the average age is 55 and everyone is retired, do you think social networking, video blogging, etc, is too much for the client base that is buying and selling in Southwest Florida? Or do I Start the trend?

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