Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Which social networks have the most user engagement these days?

To get the most out of your efforts on social networks, it helps to know where the users are paying attention and what they want from you.

social media

social networks

Changes in the social media world

Getting the most out of your social media strategy means that you need to pay attention to the demographics of the average user. Social media is the biggest way to interact with your customer on a regular basis because so many people utilize it.

While Facebook continues to dominate the market, reaching 81 percent of the population, just in the United States. Its users spend nearly 230 billion minutes on the site. That is 18 times the amount of the next biggest network, Instagram, which incidentally, Facebook acquired in 2012.

bar
In a survey released by comScore, the 2105 U.S. Digital Future in Focus, they examined the digital trends of social media, by looking at how the companies stack up against each other today. Google+ reaches 38 percent of the digital population, which is similar to Twitter (36 percent), LinkedIn (37 percent), and Instagram (34 percent), but the engagement in minutes by the population shows a much different story.

Instagram’s users have over 12,000 million minutes where they are engaged with the app. LinkedIn users – 1,697 million minutes. Google+ 2,426 million minutes. Twitter – 6,649 minutes. Although LinkedIn has a greater percentage of reach, its users do not engage with it as often as just about every other social network that was surveyed.

Audience penetration and engagement are just one part of the story

Every social network has a different target audience. If you want to reach professionals and college graduates, LinkedIn is the place to go. Instagram tends to be popular with the younger generation. Just recently, Slate reported that teachers are using Pinterest to find ideas for presenting material to their class. There are plenty of analytics available to see who is being reached through a particular social media site.

Advertisement. Scroll to continue reading.

When your business is creating a marketing strategy for social media, you need to know what your target audience is, and what the outcome of your strategy is. You can measure goals and see a better return on your investment when you make the right choices based on who you want to reach. Don’t evaluate sites on just the number of users it has.

Facebook may be the biggest network, but you could get lost in the sheer number of ads and posts that run through it every day. Make sure that you are looking at the entire picture.

#SocialNetworks

Dawn Brotherton is a Sr. Staff Writer at The American Genius with an MFA in Creative Writing from the University of Central Oklahoma. She is an experienced business writer with over 10 years of experience in SEO and content creation. Since 2017, she has earned $60K+ in grant writing for a local community center, which assists disadvantaged adults in the area.

2 Comments

2 Comments

  1. Pingback: Small Business Journal | Which social networks have the most user engagement these days? – AGBeat

  2. Pingback: ¿Qué redes_sociales tienen el com...

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

Two powerhouse companies in the social media and delivery space team up to deliver online sold goods right to the buyer's door.

Business Marketing

Facebook announced that they are shutting down their live shopping feature in a move to focus more on Reels on October 1, however, it...

Social Media

New data indicates that influencer marketing is much more lucrative on Instagram and TikTok than Facebook - where will *your* 2023 ad spend go?

Business News

Apparently, Facebook launched a podcast program almost a year ago, but it was short-lived as Zuckerberg pulls the plug 10-months in.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.