Connect with us

Social Media

Why social media does not replace a CRM system

Published

on

Social media as the silver bullet?

You’re using social media, and at this point, keeping in touch with your sphere of influence (SOI) through Facebook and Twitter is nothing new. Therefore, a database or contact management system isn’t really required, right? Well, not so fast. Social media platforms like Twitter, Facebook, and Google Plus are not CRM (customer relationship management) tools. In fact, classifying them as such can lead you down a slippery slope.

To begin with, it’s important for any business to have one consolidated place to store all client and prospect contact information. You know – phone number, email address, mailing address, and so forth. There’s not one social media platform today where you easily do this. But there’s much, much more that social media platforms are incapable of. Let me share some of what this is.

CRMs boost social media efforts

Many who believe that social media is a viable substitute for a CRM solution don’t fully understand what a CRM system can, in fact, do. With a good CRM or contact management system, you can record and track your communication history with a particular client or prospect. You can create drip email campaigns to automate your marketing communications and nurture your leads. You can create automatic reminders (or “ticklers” as some like to call them) to remind you to wish a contact happy birthday or to plan a client appreciation night. You can run reports to see where your best leads are coming from, a list of appointments for a particular day, and/ or a consolidated transaction summary or service report. I’m certainly not aware of any social media channel that’ll allow you to do these important activities.

It’s many times essential to be involved with social media because it’s often where your clients and prospects are. Social media gives you an opportunity to engage in a two way dialogue with your sphere. That being said, social media channels compliment a CRM system, they don’t replace one.
Let’s say you’ve worked with a client in the past and years have gone by without communication between both parties. This client likely won’t even be interested in “liking” your Facebook page or following you on Twitter because, quite frankly, he’s moved on. A CRM system will help you make sure the client doesn’t move on and forget you but uses yours services time and again. You’ll never stop building the relationship and you’ll always be “top of mind.”

The bottom line is that Facebook, Twitter, and Google Plus alone simply do not provide most of the functionality you need in order to build a business based on long-term client relationships and referrals. Social media is great but when we overestimate what it can do, what it’s capable of, and its effectiveness, we lead ourselves down a dangerous and slippery slope.

2 Shares

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.

Continue Reading
Advertisement
4 Comments

4 Comments

  1. Roland Estrada

    January 25, 2012 at 12:18 pm

    100% true. Period.

  2. Roland Estrada

    February 1, 2012 at 2:15 am

    Here is a very cool CRM app I ran across on Macworld Magazine.

    https://www.viporbit.com/

  3. Pingback: Meet Salesmate: the CRM that separates itself from the rest - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media

Don’t let your Instagram vanish without a trace – have a backup plan

(SOCIAL MEDIA) In a weird glitch, multiple Instagram accounts vanished out of thin air. Don’t be stuck up the InstaVanish creek without a paddle… or at least a backup in place.

Published

on

instagram vanish backup

Poof, gone

Can you imagine being locked out of your own Instagram account for no rhyme or reason? Well, dozens of people just found out, and they are PISSED.

bar
Thankfully, we’ve got a solution to make sure you don’t lose out if it happens to you.

First, some context

According to coverage from Consumerist, “Several Instagram users began complaining about the disabled or deleted accounts on Twitter today [July 6], noting that they received no warning or explanation for why their accounts were no longer active. The affected accounts appear to cover a wide range of users, from business owners, to fan and personal accounts.”

Via Twitter, Instagram did acknowledge a known bug causing the issue and said, “we’re working to resolve this as quickly as possible.”

However, the response came hours after complaints began, possibly because the issue allegedly affected a very small number of user accounts.

Furthermore, while Instagram gave instructions to users on how to reconfirm their identities and recover their account, they aren’t guaranteed to work.

So, bearing all that in mind, we here at American Genius recommend backing up your entire account in order to preserve your content.

Use what they give you

If you still have access to your account, you can utilize Instagram’s recently-launched Archive function. This lets you take photos off public view without removing them from your account; only you will be able to see them.

However, this does you no good if you’re already locked out, nor does it save posts that are publically available.

For that reason, we recommend a third-party backup option for your profile content.

A’int no party like a third party

You have a few different options. Our favorite one utilizes IFTT (If This, Then That). Using this automation tool, you can write a conditional function that says if you post a new photo to Instagram, it will automatically be sent to a cloud drive, such as Google Drive, OneDrive or Dropbox.

Along with the benefit of multiple storage options, we love this solution because you can set it and forget it.

That being said, it is not a complete solution; IFTT will ONLY backup up new photos, instead of old ones. To backup your entire collection of old memories, Instaport seems to be a crowd favorite.

Instaport is a free service that lets you download a backup of your entire account.

Once you download this backup, you could upload it to your preferred cloud storage provider, then set IFTTT to send future backups into that same folder.

Better safe than sorry

Using these tips, you can avoid being a total victim of an Instagram screw-up. Hopefully, this recent one will resolve shortly.

#InstaVanish

Continue Reading

Social Media

How to quickly make your LinkedIn profile stand out from the masses

(SOCIAL MEDIA) Most of us have a love/hate relationship with LinkedIn, but no matter your feelings, you should be the one who stands out in a crowd – here’s how.

Published

on

linkedin

Your LinkedIn is your brand. That’s it. Whether you are job hunting (or people are hunting you), or are showing off your business, insight, acumen, or simply networking; your profile on LinkedIn needs to stay appealing and not drive potential headhunters, bosses, clients, or networking groups bananas.

Let’s start with a three part list of what you MUST do, what you SHOULD do, and what you COULD do.

Here’s what you MUST DO (as in, do it now).

  1. Get a #GREAT LinkedIn photo. Nothing sells you like the right profile picture. No selfies. No mountain biking. Get a professional headshot. Don’t lie about your age. Wear what you wear when you’re on the job. Smile. People are visual.
  2. Simplify your profile. Cut the buzzwords. Cut out excess skills that don’t add to your vision or that don’t represent the kind of job you want. (i.e. most of us can use Outlook but few of us need to mention that skill because we don’t support Outlook). Focus on the skills that are important.
  3. Keep it current. Your LinkedIn should reflect your career and current responsibilities. Update the description. Add new projects. Change your groups as you change in your career and move towards new levels. Indicate when you receive a promotion.
  4. Extra, Extra! Headlines. Don’t use something lame for your headline. How would you want to catch a headhunter to look at you if you could only say 10 words? Make it standout. There are thousands of managers – but only one you.
  5. Custom URL. Just do it. Pick your own URL. It’s FREEEEEEE.
  6. Get the app. Make LinkedIn a part of your mobile life and check it more often than you do Snapchat.

Here’s what you SHOULD DO (Set aside some time at Starbucks and go do this in the next month).

  1. Tell your story. Your summary should bring to live the content of your career. Don’t leave that section blank. Spend some time crafting a cool story. Run it by your professional mentor. Send it to your English major friends.
  2. Connect. Add colleagues. Add partners from other organizations. Use connections to broaden your network. Synch your profile with your address book. Add people after a conference.
  3. Endorse your connections. Identify people you’ve worked with and give them the endorsements – which can get them to come endorse you!
  4. Ask for recommendations. Ask a colleague, partner, or manager to write you a recommendation to help advertise your skills.
  5. Add a nice cover photo. Again, visual people. Some more on that here.

Here’s what you COULD DO (If you’re feeling dedicated, what you can do to give yourself an extra edge.)

  1. Share your media. Upload presentations, videos, speeches, or projects that you can share. (Don’t violate company policy though!).
  2. Publish original content. LinkedIn has a vibrant publishing feature and sharing your original work (or content you’ve published elsewhere) is a great way to share your voice.
  3. Post status updates. Share your reactions. Share articles. Repost from influencers. Be active and keep your feed vibrant.

That’s a quick list to get started. So go start your LinkedIn makeover (and I’ll go do the same). Let’s get connected!

Continue Reading

Social Media

Innovative widget places Instagram Stories right on your website

(SOCIAL MEDIA NEWS) Increase your social media reach with this neat new free to use Instagram Stories widget for your company website or personal portfolio site.

Published

on

instagram stories widget

Instagram Stories are a great way to integrate video into your marketing strategy. If you’re already investing time and money in this successful strategy, might as well feature Stories on your website too, right?

Well lucky you, Fastory recently released a free widget to add Instagram Stories directly to your site to feature your nifty marketing efforts on desktop. Even though mobile is still dominant with younger generations, desktop users need some love and access to Stories, too.

Fastory CEO Sylvain Weber noted the “widget is the only one fully based on the brand new Instagram Graph API (no private API, validated by Facebook himself).” This pretty much means Fastory is ahead of the game with the newly opened up API, and are basically development pioneers.

Drive awareness and build loyalty by spreading the wonder of your Instagram Stories far and wide with the Stories Widget. Simply log in to Facebook to get the widget, then sync your Instagram Stories stream.

Next, all you have to do is copy the provided HTML code and paste it on your website. Hooray, now you have a widget that automatically updates your website with your latest Stories.

Keep in mind you’ll need an Instagram Business Account for this to work.

If you have more than one business Instagram linked to Facebook Pages, just select the one you want to use from the drop-down menu when getting the widget code.

You can continue that process to select multiple Instagram accounts and generate widget codes for each of them.

Free for a limited time, you can also utilize the Memories feature, keeping a collection of your Instagram Stories on your site instead of having them disappear after twenty-four hours like usual.

All the Stories featured on your site also include a “follow us” button to encourage user engagement and gain you more followers.

Looking for help jazzing up your Instagram Stories? Fastory was originally created as an easy to use design platform to create and customize Stories.

Their mobile-first marketing suite offers drag & drop design featuring animated headlines crafted in Adobe After Effects, fonts from Google Web Fonts, and motion design.

Story creation and editing is collaborative with varying roles and levels of privileges. Plus, you can track visitors in real time to identify drop off points and areas for improvement. Contact Fastory for Story creation pricing information.

And on the free end of things, check out the Instagram Story Widget.

Continue Reading

Emerging Stories