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Your real estate blog posts are local posts and local posts are fresh!

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brown eggsFeed your blog local “food” and reap the rewards!

Your posts are local posts and local posts are fresh (sung to: brown eggs are local eggs and local eggs are fresh! jingle from the 80’s)

I have noticed a growing trend for people to want to support their local business, eat locally grown foods, frequent local establishments…why not be local with your blog?

Let’s face it, the people we should be speaking to are the ones in our community and our blog should be very geographically focused around our targeted local areas.

Blogging locally

The following are some simple things you can implement to make your blog more “local”:

#1- drop your local keywords in your posts and titles often. Instead of writing “I love helping sellers”, write “I love helping home sellers in Western Massachusetts”.

#2- write topically about the area. For example: my city has been undergoing extensive road construction for two years now. I blog with updates on the construction, pictures of the proposed finished projects, photos of the current work, etc. I get at least a handful of visitors a day on these posts because people are driving through town, are frustrated by the traffic and mess and are researching what is going on.

#3- share a favorite spot or highlight a business. I helped with the restoration of a historic garden here in Westfield, MA and did a video and wrote a blog about it and my connections to it last year. It gets viewed often and I am happy to share a gem with my readers.

#4- share photos. Not enough time to write a huge post? Start something with just photos. Snap some along your way and then the post can be a continually updating source of information on the topic.

#5- cover events. Taking your kids to a community event? Snap a few pictures, grab a quick video and later that night write a summary post on the day’s events. Bonus points if you interview or photograph local “celebrities” and then share the post with them! They will take your post and share it with their sphere.

#6- share other bloggers. I did a post on my five favorite Western Massachusetts blogs. It was a win for all of us as I promoted their blogs and in turn they shared mine.

#7- use the content curation idea. Share news stories, videos, other photos, etc. around a local point of view (with proper credit of course!).

Going local

Since most of us work in a very defined area, shouldn’t you be trying to work your blog posts around finding potential clients and customers in your local area? What ideas can you share about “Going Local”?

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.

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20 Comments

20 Comments

  1. MH for Movoto

    April 18, 2011 at 12:23 pm

    So true. We're a bigger brokerage so it's hard to go local while remaining relevant to all our clients, but we try to hi-light our NorCal roots whenever possible.

    • LesleyLambert

      April 18, 2011 at 1:33 pm

      If your agents in different areas are blogging, be sure to point out some of these ideas for them to use individually on their blogs, too!

  2. Jill Kipnis

    April 18, 2011 at 12:55 pm

    Lesley, these are great suggestions. We've also found that for Realtor bloggers, the 80/20 rule for blogging works best: 80 percent of posts about the local community and news, and 20 percent of posts about real estate.

  3. Doug Francis

    April 18, 2011 at 9:31 pm

    When writing your posts, mention your town or keywords naturally. Maybe use an H3 headline with your keyword, that will also make your blog post more visually appealing.

  4. Jason Chandler

    May 24, 2011 at 11:26 am

    Great tip. Thank you for sharing.

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Social Media

Could TikTok soon be banned in the U.S for privacy breaching?

(SOCIAL MEDIA) TikTok, a video content social media giant, has been deemed a potential national security risk by the U.S Federal government.

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TikTok is banned

U.S lawmakers are calling for a full investigation into TikTok, the fifteen second video app with almost 180 million downloads, after expressing concerns of a privacy breach by the Chinese government.

TikTok’s Chinese parent company, ByteDance, purchased the platform originally known as musical.ly in November 2017. Since then the social media app worth an estimated $150 billion has almost 180 million downloads in the U.S, and 800 million downloads worldwide.

According to Secretary of State, Mike Pompeo, the U.S has reason to believe the Beijing-based company, ByteDance, may have been coerced into handing over data to China’s communist leaders. The app’s Founder, Zhang Yiming, and TikTok’s spokesperson responded to the accusations with the following statement: “TikTok is led by an American CEO, with hundreds of employees and key leaders across safety, security, product, and public policy here in the U.S. We have no higher priority than promoting a safe and secure app experience for our users. We have never provided user data to the Chinese government, nor would we do so if asked.”

We don’t know if we believe you TikTok.

TikTok received over 500 legal demands, including emergency requests, in the first six months of 2020. TikTok has also previously confirmed that the app stores user data on “U.S-based servers” withdrawn from phone downloads. Information includes IP addresses, messages, location information, and according to Pompeo, “sensitive information”, exposed by data breaching that disregards American rights to privacy and potentially violates national security guidelines.

Company employees may live in the U.S, but with its head of operations stationed in Beijing, pressure from the Chinese Government to provide user information is a very serious concern for Americans using the app. 41 percent of its users are part of Generation Z, a highly influential, social media-friendly age group, ranging between 16 and 24.

A sense of invincibility within this age range encourages users to use the app without caution of personal information that may be provided or derived off your phone after installation. In the past two years, social media platforms such as Facebook, Instagram, and Twitter have also been criticized for not abiding to lawful privacy standards.

ByteDance has halted the use of its corporate office in Beijing and is looking to establish headquarters within the U.S or under new management.

The U.S. government is seriously considering banning the use of TikTok.

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Social Media

Facebook’s Hobbi app was a complete flop

(SOCIAL MEDIA) Facebook seemingly has enough money to throw away projects and apps they know will fail. Hobbi is their most recent flop.

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Facebook failed Hobbi

Due to its abysmal underperformance on the App Store, Facebook is killing their new app, Hobbi, just months after its rollout in February.

Hobbi was the brainchild of Facebook’s New Product Experimentation Team, whose stated purpose is to rapidly ideate, build, and launch experimental new apps – then pull them if they aren’t successful.

Hobbi was designed to help users document their progress on their various personal projects and, well, hobbies. Complaints centered primarily on its threadbare feature offerings. Notably, Hobbi does not allow its users to browse the works of other creators through the app- it only packages media like photos and videos for sharing elsewhere.

A post on the Tech@Facebook blog states that they “expect many failures” from the NPE Team, suggesting that Hobbi was not necessarily intended to last. But you have to wonder… what is supposed to be the point of a tool like this?

Stories are a popular feature on most major social media websites, including Facebook itself. And Instagram (which is owned by Facebook) already allows its users to curate and group posts about whatever they want, including personal projects, hobbies and interests, through their story highlights.

So Facebook created a product that was already made redundant by their existing properties. What is experimental about that, exactly?

Hobbi originally drew comparisons to Pinterest. Both are like digital scrapbooks; Pinterest is a platform for content that inspires creativity, and Hobbi creates progress reports for creative undertakings.

One could also compare Hobbi to the underperforming video streaming platform, Quibi, which recently became infamous for its ostentatious ad campaign, aggressively flaunted celebrity cameos, and ultimately, its overwhelming failure.

Jeffery Katzenberg, Quibi cofounder of Disney and Dreamworks fame, blamed the coronavirus pandemic for Quibi’s flop – a questionable claim, considering just how much free time many have had to binge Netflix’s Tiger King during the lockdown.

The same could be said about Hobbi. People have been taking on projects like crazy in the time that has Hobbi been on the market. Quarantine cabin fever has us baking, crafting, painting, cleaning, and redecorating like never before. Yet Hobbi went nearly untouched.

Nobody used it because nobody needed it. Surely some cursory research would have demonstrated this?

One conclusion is that the app itself was the research – that Facebook’s NPE team isn’t really creating finished products, but rather testing the waters for potential new ones. (Could this framing be an elegant form of damage control, though? It’s easier to say “I meant to do that!” than it is to admit failure, especially in business.)

Still, creating throwaway apps in a bloated industry feels like cheating, whether it was meant for research purposes or not. There are plenty of indie app developers who create great tools with way less funding. Filling app marketplaces with lemons makes it harder for folks to find those gems.

Either way, hopefully we will see some original ideas coming from Facebook’s NPE Team moving forward, because this was clearly a disappointment.

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Can Twitter ever secure data privacy, like even once?

(SOCIAL MEDIA) Twitter releases private information affecting already hurting businesses, should this even be a surprise anymore? They have a history of privacy breaches.

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twitter privacy

Dear Twitter,

I don’t know if you’ve seen the news within the past two years, but Facebook’s been under continuous scrutiny for privacy malpractices that affected millions of its users, so unless your goal is to be the next social network to infringe upon our first amendment right to privacy, I suggest you GET IT TOGETHER!

Over the weekend, users, specifically businesses, realized their billing information was being stored in their browsers cache. This is devastating news for business owners who rely on Twitter to promote their product, or stay in touch with their customers, who over the recent months have already faced monumental challenges. It is hard as a business owner to not feel this is an intentional overreach of privacy.

In an age where we have actual robots to vacuum our floors, and 3D printing, I speak for the people when I say this is unacceptable.

This isn’t the first time Twitter has been caught privacy breaching. A little over a year ago, Twitter announced that they were fixing a bug, many weren’t even aware of, that released phone numbers, location, and other personal data. AND GET THIS, even those who selected the option to keep their information private were affected, so what the hell is the point of asking us our preference in the first place?!!!

What about the time that Twitter accounts could be highjacked by ISIS and used to spread propaganda? All because Twitter didn’t require an email confirmation for account access. Or what about when Twitter stored your passwords in plaintext instead of something easily more secure. Flaws like these show a distinct ability of Twitter to just half ass things; to make it work, but not think about how to keep the users safe.

Like I said in the beginning, get it together Twitter.

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