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Pick your (social media) poison: know which demographic you’re hitting with each platform

(TECH NEWS) 2017 Social media demographics are out and this is the skim on what you need to know to reach the most people, most effectively.

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Social media currently

Unless you’ve been living under a rock, or a typewriter or something, you know that social media isn’t just for teenagers anymore. Tweens, business professionals, and grandparents all use social media (for different reasons, of course), but the networks and platforms they use may differ.

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Social media management platform Tracx recently published a demographic breakdown of all the major social networks – here’s what you need to know to maximize your social media marketing.

The climate

As of January 2017, there are 2.8 BILLION active social media users across the globe. Image the entire population of the world in 1955 tweeting and posting and pinning and liking – that’s the world we’re living in, and usage is still on the rise: 22 percent more people used social media last year than the year before.

Facebook is the favorite
It’s slightly skewed toward female users, and it’s your best bet for reaching millennials and Gen-Xers.

People spend an average of 20 minutes on Facebook a day, compared to only 2.7 daily minutes on Twitter’s mobile app.

More time means more engagement!

YouTube is surpassing TV in a big way
The video-sharing platform is used by more males than females, and reaches more millennials and Gen-Xers than any U.S. cable network. Aaaand it’s launching a TV streaming service, so . . .

Instagram is on its way up
Most of Instagram’s users are female, and 90 percent of ‘grammers are under the age of 35.

Any musicians or music industry professionals in the audience?

Take note: over half of Instagram’s users follow bands.

Tweets are fleeting
Most Twitter users are male, and primarily millennials.

Most significantly, over half of Twitter users aren’t tweeters: they never post a thing.

Even if they’re seeing your brand’s tweets, they aren’t engaging, which means most campaigns just won’t stick.

Pinterest is forever
Pinterest is heavily dominated by female users, but in terms of age, Pinterest is evergreen: its users are pretty evenly split between millennials, Gen-Xers, and Boomers. Want to hang out with your mom and your grandma at the same time? See you on Pinterest!

Another interesting find – when people find a product on Pinterest, they’re 10 percent more likely to purchase it from an ecommerce site than users on other social networks.

That could be because Pinterest is relatively small, with only 317 million unique users each month, compared to Facebook’s colossal 1.9 billion.

Pinterest feels more like a community, and it’s often home to aficionados – design geeks, DIY fanatics, and so on – whose product recommendations are worth taking seriously.

Most importantly, a pin lasts forever (in social media years). The half life of an average pin is 151,200 minutes, compared to 90 minutes for a Facebook post, and 24 minutes for a tweet. That means something you pin today is still relevant about 3.5 months later.

LinkedIn is the ‘business in the front’ part of the social media mullet
The professional and B2B networking site is slightly skewed toward male users, and those who use LinkedIn are slightly less likely, on average, to use other social media platforms.

In addition, nearly half of those who earn $75,000 or more a year make use of LinkedIn, while only about a fifth of those who make $30,000 or less have joined the site.

Reddit is almost anything you want it to be
Reddit is extremely dominated by male users (67/33) and nearly two-thirds of Reddit users are under the age of 30.

If anything, Reddit is a place for PR – NOT marketing.

Sales content is highly discouraged on this user-moderated platform, and redditors take their community seriously.

The deal with demographics

This demographic breakdown holds an important lesson: one size does NOT fit all when it comes to social media marketing.

Demographics change constantly and it is good to know the difference in the platforms.Click To Tweet
Decide exactly whom you want to reach before you decide on how to reach them.

#SocialMediaSmackDown

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Tech News

Earbuds that are noise cancelling hit the market just in time for the holidays

(TECH NEWS) There are no shortage of earbuds on the market, however, Nuheara’s noise cancelling, bluetooth earbuds are sure to top everyone’s wish list.

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earbuds noise cancelling

Noise cancelling earbuds are efficient for blocking out the world around you – when all you want to hear is your music and nothing else. However, for those who want a smaller, sleeker alternative, Nuheara is the perfect fit.

Nuheara are wireless audio earbuds that are customizable to your hearing needs. Even though they have the same power as noise cancelling headphones, they can be adjusted to amplify or minimize sound based on each situation.

You can choose to blend the sounds of the streets and your new favorite album in order to be aware of the world around you. The earbuds are ideal for any situation.

The noise cancelling earbuds use SINC (Superior Intelligent Noise Control) technology, which lets every user create their custom hearing experience.

There are numerous times when it’s hard to hear because of the noise around us. This may be in crowded restaurants, concerts or even when you’re at home trying to avoid the noisy neighbor in the apartment above you.

The SINC technology applies a frequency filter to sounds you choose to hear or want to avoid. Additionally, the left and right earbuds have their own settings, so that they can be customized individually. Everything is customized through the app, so it’s up to each user to decide!

Prior to founding Nuheara, Justin Miller and David Cannington worked in the oil and gas companies creating industrial strength hearing headsets.

The feedback they received during these experiences paved the way for inventing Nuheara. People wanted a sleek headset that they could wear in everyday life, not just at their job.

The earbuds will set you back a few hundred bucks, but they come with accessories like a battery charger, carrying case and 8 different silicone tips. The battery charger provides three full charges. Nuheara earbuds are also sweat and water resistant, but they are not yet waterproof.

As wireless headphones, Nuheara are also compatible with most Bluetooth connected devices. The earbuds also use tap-touch control to make hands-free phone calls, control music and adjust settings.

There is no need to connect Nuheara to external devices to use their noise cancelling capabilities.

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Tech News

Turn your FAQ page into a chatbot without knowing how to code

(TECH NEWS) An easy way to add a chatbot to your site and automate some of your work is through this new simple tool that doesn’t require any tech know-how.

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faqbot chatbot

Reduce your workload and personalize customer service engagement with Faqbot, the tool that turns your online FAQ into a customized chatbot.

Co-founded by Denny Wong and CEO Mathis André, Faqbot uses machine learning to streamline frequently asked questions into a handy chatbot pal.

Based on your existing FAQ content, Faqbot builds a database that learns from every conversation to improve responses. Faqbot can also be used to automate sales and lead generation.

You get to design the conversation flow, mapping out a custom path to guide users to a desired outcome. Set predefined choices or free text, customize the bot’s responses, and determine what leading questions the bot should ask.

For example, on the Faqbot site, I was given two pre-set choices to click after each response from the bot. Clicking “Thanks for helping” gets the polite response “You are welcome! ;-)” complete with an old-school emoji featuring a nose.

If you select “not my question,” Faqbot uses its general response to any unanswerable question: “Sorry, I’m a chatbot. I am constantly learning and have answers to frequently asked questions. Thank you for leaving your email and we will get back to you shortly.”

Choose your own responses based on already defined FAQ or come up with new messaging to better engage and inform your customers as needed. The free text option is also available if customers wish to continue asking questions.

Of course, I had to try out some less than frequently asked questions. When I asked Faqbot “are we friends?” it kindly replied, “Absolutely. You don’t have to ask.” So I’m smitten.

However, when I tried to take it to the next level by asking “Do you love me?,” which seems to be the internet’s favorite way to harass a bot, I got the “Sorry, I’m a chatbot” response.

That’s okay. I’ll recover. Faqbot isn’t here to love, it’s here to answer questions.

You can easily install the chatbot by either copy/pasting the snippet of codes directly into your webpage, or connect Faqbot to your company’s Facebook page. No coding skills required.

Pricing is based on number of users per month, but all levels include the same service offerings of FAQ database management, messaging interface, a ticketing system, and DIY guided conversation flow. You can try out Faqbot free for 14 days by signing up on their site.

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Tech News

This note-taking app is perfect for the creative mind

(TECH NEWS) The newest app for note-taking could be a tremendous asset for a very specific type of creative that tools like trello and evernote fall short on… not all apps work for all people.

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milanote

If you’re like me, you’ve had many phases in your idea-having, note-taking life. There was the AP History period, where I decided the quality of my notes would be judged based on the tininess of my handwriting and the number of innovative abbreviations coined. There was the “song collection” period, in which I wrote down song and band names with reckless abandon, on any scrap of paper or non-paper within reach, and promptly scattered the scraps everywhere. There was the post-it era, in which every single idea was carefully documented on a “Sticky Note” that tiled over my Windows desktop and was impossible to find thereafter.

And then, there was Evernote, and Trello, and I thought my evolution was complete. I had neatly organized “Notebooks” and “Cards” and I felt very structured and efficient and spiritually done with my note-taking journey.

But a whisper of rebellion called out to me. It sounded musical, colorful, whimsical. It asked me whether I wouldn’t like to liberate myself from those neat lists and stacks, let my ideas flow, visualize my thoughts?

It introduced me to Milanote – the note-taking app truly made FOR images, not just tolerant of them.

Milanote markets itself toward creatives: “For the research, thinking and planning behind your next great piece of work.”

But the strengths of this app could benefit anyone who could use a more freeform space to collect their thoughts. A blank page resembles a peg board, and users can add images, notes, links, and more in any configuration their hearts desire. You can also link any elements together with a web of lines, or leave them on their own.

This could be a great app for early-stage brainstorming and planning, when you need to play around and be flexible.

Milanote can be collaborative, like Trello, or individual and personal, like my always-evolving grocery list in Evernote. Milanote currently works in any web browser, and iOs and Android apps are coming soon.

For up to 100 notes, Milanote can be yours free of charge. More than that, though, and you’ll have to pay $9.99 for the pro version.

Something tells me infinity should cost much more, but the organic, customizable concept is something to hold on to.

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