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Pick your (social media) poison: know which demographic you’re hitting with each platform

(TECH NEWS) 2017 Social media demographics are out and this is the skim on what you need to know to reach the most people, most effectively.

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Social media currently

Unless you’ve been living under a rock, or a typewriter or something, you know that social media isn’t just for teenagers anymore. Tweens, business professionals, and grandparents all use social media (for different reasons, of course), but the networks and platforms they use may differ.

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Social media management platform Tracx recently published a demographic breakdown of all the major social networks – here’s what you need to know to maximize your social media marketing.

The climate

As of January 2017, there are 2.8 BILLION active social media users across the globe. Image the entire population of the world in 1955 tweeting and posting and pinning and liking – that’s the world we’re living in, and usage is still on the rise: 22 percent more people used social media last year than the year before.

Facebook is the favorite
It’s slightly skewed toward female users, and it’s your best bet for reaching millennials and Gen-Xers.

People spend an average of 20 minutes on Facebook a day, compared to only 2.7 daily minutes on Twitter’s mobile app.

More time means more engagement!

YouTube is surpassing TV in a big way
The video-sharing platform is used by more males than females, and reaches more millennials and Gen-Xers than any U.S. cable network. Aaaand it’s launching a TV streaming service, so . . .

Instagram is on its way up
Most of Instagram’s users are female, and 90 percent of ‘grammers are under the age of 35.

Any musicians or music industry professionals in the audience?

Take note: over half of Instagram’s users follow bands.

Tweets are fleeting
Most Twitter users are male, and primarily millennials.

Most significantly, over half of Twitter users aren’t tweeters: they never post a thing.

Even if they’re seeing your brand’s tweets, they aren’t engaging, which means most campaigns just won’t stick.

Pinterest is forever
Pinterest is heavily dominated by female users, but in terms of age, Pinterest is evergreen: its users are pretty evenly split between millennials, Gen-Xers, and Boomers. Want to hang out with your mom and your grandma at the same time? See you on Pinterest!

Another interesting find – when people find a product on Pinterest, they’re 10 percent more likely to purchase it from an ecommerce site than users on other social networks.

That could be because Pinterest is relatively small, with only 317 million unique users each month, compared to Facebook’s colossal 1.9 billion.

Pinterest feels more like a community, and it’s often home to aficionados – design geeks, DIY fanatics, and so on – whose product recommendations are worth taking seriously.

Most importantly, a pin lasts forever (in social media years). The half life of an average pin is 151,200 minutes, compared to 90 minutes for a Facebook post, and 24 minutes for a tweet. That means something you pin today is still relevant about 3.5 months later.

LinkedIn is the ‘business in the front’ part of the social media mullet
The professional and B2B networking site is slightly skewed toward male users, and those who use LinkedIn are slightly less likely, on average, to use other social media platforms.

In addition, nearly half of those who earn $75,000 or more a year make use of LinkedIn, while only about a fifth of those who make $30,000 or less have joined the site.

Reddit is almost anything you want it to be
Reddit is extremely dominated by male users (67/33) and nearly two-thirds of Reddit users are under the age of 30.

If anything, Reddit is a place for PR – NOT marketing.

Sales content is highly discouraged on this user-moderated platform, and redditors take their community seriously.

The deal with demographics

This demographic breakdown holds an important lesson: one size does NOT fit all when it comes to social media marketing.

Demographics change constantly and it is good to know the difference in the platforms.Click To Tweet
Decide exactly whom you want to reach before you decide on how to reach them.

#SocialMediaSmackDown

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Tech News

A look into why AI couldn’t save the world from COVID-19

(TECH NEWS) AI is only as powerful and intelligent as the teams building it, but we just don’t have the data yet. So perhaps, we just aren’t there quite yet.

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COVID-19 AI

Even in the best of times, the human race can hardly be defined by our patience in the face of uncertainty. COVID-19 has rocked our feelings of safety and security. Hospitals have struggled to keep up with demand for care, and researchers are working tirelessly to create a vaccine. Early on in the fight against this virus, some looked to artificial intelligence technology to lead the pack in finding a solution to the global health crisis, but science takes time and AI is no different.

Over two months ago, when COVID-19 was still most prevalent in China, researchers were already attempting to use AI to fight the virus’ spread. As Wired reports, researchers in Wuhan, China attempted to screen for COVID-19 by programming an AI to analyze chest CTs of patients with pneumonia.

The AI would then decipher if the patient’s pneumonia stemmed from COVID-19 or something less insidious. This plan failed for the same reason many pursuits do – a lack of time and data to pull it off.

The United Nations and the World Health Organization examined the lung CT tool, but it was deemed unfit for widespread use. The lung CT tool, and all other AI driven projects, are limited by the humans designing and operating them.

We have struggled to collect and synthesize data in relation to COVID-19, and as a result tools, like the lung CT scans, cannot hope to succeed. AI is only as powerful and intelligent as the teams building it, so perhaps, we just aren’t there quite yet. Our tenacity and optimism continue to drive AI forward, but progress can only be sped up so much.

Like all science, AI has its limitations, and we cannot expect it to be a miracle cure for all our problems. It requires data, experimentation, and testing just like any other scientific pursuit. There are many problems to unlock before AI can be a leader in the driving force for positive change, but its shortcomings do not outweigh its potential. AI couldn’t save us from COVID-19, but as researchers continue to learn from this global event, AI may still save us in the future.

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Tech News

Chrome can now group and color code your open tabs

(TECH NEWS) Do you have too many tabs, and can’t tell what’s what? Google has tab groups that make it easier to find what you’re looking for.

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google tabs group

Are you a tab collector? That’s Google’s name for people who have tabs upon tabs upon tabs open on their Google Chrome browser. And while third party apps are already available to help collectors manage tabs, Google is now stepping in with Tab Groups.

Tab Groups, try it here, allows users to color-code, group and add text or emoji labels to separate clusters of tabs in their browser.

Right-click on any tab and choose Add to New Group. A gray dot will appear to the left of the tab and outline it in the same color. Clicking on the dot lets users update the color, label and name the group. Once grouped together, the tab groups can be moved and reordered. They’re also saved when Chrome is closed and reopened.

Google said after testing Tab Groups for months, they noticed people usually arranged their tabs by topic and that appeared most common when people shopped or were working on a project.
“Others have been grouping their tabs by how urgent they are, “ASAP,” “this week” and “later.” Similarly, tab groups can help keep track of your progress on certain tasks: “haven’t started,” “in progress,” “need to follow up” and “completed.”

Of course, this new feature does nothing to dissuade users from opening too many tabs, despite research that says multitasking may change the structure of your brain and Chrome is notorious for using too much RAM. So now you can’t concentrate, and your computer is running hot and slowing down.

A solution? Use Chrome extensions such as The Great Suspender, which suspends tabs that have been inactive for a specific amount of time. Don’t worry, you can whitelist specific websites so if you always need a tab for Twitter open, it won’t be suspended.

Another tip is to focus on one task at a time using the Pomodoro Technique, breaking tasks and your workday into 25-minute bursts of productivity with five-minute breaks in between. FocusMe uses a timer and website blocker to reduce the risk of getting distracted. You’re on the internet, after all.

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Tech News

Quarantine bod got you down? AI trainer Artifit lifts you up

(TECH NEWS) If staying home has caused some unfortunate weight gain, Artifit can help you keep your home body fit during and way after quarantine is over.

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Artifit website

Mandatory lockdown’s have changed people’s routine’s in every conceivable way. From the way we work and cook to how we exercise. Home workout routines have been a hot topic in the last couple of months. People are trying to find a way to retain some sense of normalcy and maintain their healthy lifestyles We’ve all heard jokes about the so called “Quarantine 15” online and maybe you’ve even made a disparaging comment or two about your weight since gyms closed.

To be clear, there is nothing wrong with a little weight gain the face of a global pandemic. The world is changing, your life is changing, and times are scary. Be gentle with yourself and those around you.

If you are looking for a way to get regular workouts back into your life and YouTube videos just aren’t cutting it, there is a high-tech solution. Artifit is an AI personal trainer designed to make your solo workouts safer and more effective. The app acts as your personal trainer by creating your workout plans, tracking progress, and providing posture corrections.

The app uses your phone’s camera to track your reps and spot errors in form while providing real time audio feedback. According to the app creators, [Artifit] recognizes 20 major joints movements via mobile camera, and we are constantly working on adding new joints and improving the algorithm.”

Beyond the workouts, Artifit taps into your competitive side by providing you with a score at the end of each work out that you can then share with friends. The app measures and analyze your progress over time and uses this data to create a workout plan that is best suited for you.

There are a ton of reasons you might be looking for a tech-driven approach to your workout routine. Most of us already rely on technology to track out movement in one way or another – think about the Health app on your phone or your Fitbit. Working out from home isn’t for everyone, but some are thriving under a more flexible schedule and want to keep it that way.

If you are not sure when you’re going to feel comfortable going to the gym again or you no longer want to fuss over scheduling appointments with a personal trainer, this could be the app for you. Artifit can help you keep your homebody tendencies intact way after quarantine is over.

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