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4 reasons your company, no matter how small, should hire a financial advisor

(FINANCE NEWS) Small business owners and self-employed professionals alike all too rarely take advantage of a resource tailor-made to avoid both Chapter 11 and being conquered by Persia: expert financial advisor help.

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Rollin’ in it

Money! That’s what I want.

Ever since Croesus of Lydia went wading in the Pactolus, we humans have been rolling with the root of all evil. And ever since he lost it all, got his country stomped out and died a cautionary tale, we’ve worried ourselves sick over same. Entrepreneurs and business owners above all live with the possibility of a single financial misstep ending their careers with a whimper.

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Why you need a financial advisor

Ain’t necessarily so. Small business owners and self-employed professionals alike all too rarely take advantage of a resource tailor-made to avoid both Chapter 11 and being conquered by Persia: expert financial help. A financial advisor may sound like a luxury for the super-rich, but in practice, having a team member tasked to manage the money and make it work is smart for the wealthy, but indispensable for the up-and-coming.

Here follow four ways a dedicated financial advisor can enhance the prospects of startups, small business owners, and even self-employed professionals like your humble narrator.

One

They know what they’re doing (and you may not).
Let’s be real: entrepreneurship takes ego. Nobody hats up and starts a business unless they believe they’re smarter, tougher, and more capable than their cube-comfortable peers. We know what we’re doing. We don’t like to admit there are things we can’t handle. But the plain fact is, when small businesses fail, and 4 out of 5 do, it’s usually about money management, or more accurately lack of same.

I guarantee that 4 out of 5 thought they knew what they were doing too, up to the exact moment they found out they didn’t. It’s not about lack of experience, either: per the Corporation For Enterprise Development 37 percent of experienced business owners fall short of expenses. Hiring a financial advisor means an extra expert eye on the thorniest, most treacherous aspect of small business ownership.

Two

They’ll plug you in.
Networking is everything. Everybody knows that. Running a business always comes down to how well you work with your fellow h. sapiens. But even if you’ve got your people skills on lock, how do you get past your threshold? You can be as pleasant and personable as the day is long, but unless you’re God – you’re not God; you’re probably aware of that, but I did mention entrepreneurs and ego – you don’t actually know everybody.

Financial advisors do. Like other consultants, financial advisors invariably have a phonebook’s worth of leads and contacts in their area of expertise. Want to expand the scope of your business? Knowing what everybody is doing at all times is literally a financial advisor’s job. They have an in with everybody. They have to. That knowledge alone is worth the money.

Three

They cross-pollinate.
“Cross-pollinate” is the term used by Barry Glassman of Forbes in his superb article on the value of advice to small business owners. The huge list of contacts maintained by financial advisors doesn’t just mean new business opportunities. It means new ideas from the whole scope of your industry, a chance at ground-floor involvement with… pretty much everything worth your time.

Four

You succeed, they succeed.
There are several compensation models for financial advisors in the United States, but they all have one thing in common: they get paid better when you get paid better. For fee-only advisors, that rule is absolute: they are compensated solely by the client, usually as a percentage of assets under management, and have a fiduciary duty to act only in the client’s best interest.

Fee-only is comparatively new: financial advisors have traditionally been compensated with commission on the sale of financial instruments. But commission-based advisors aren’t Snidely Whiplash twirling his mustache either. For one thing, they’re by definition cheaper: no fee, just commission on what you personally choose to buy. The lower price makes the commission model well suited to accounts that require comparatively little oversight, either because they’re not particularly active or because you have the financial expertise to handle most management tasks yourself (but refer to entry 1!). Dubious doings aren’t unknown, particularly the dread “churn“, but no more so than in other financial professions.

As with money itself, the question of advice comes down to poor old Croesus of Lydia. Remember him? King of Turkey, literally invented money, and he ended up set on fire and only extinguished because he screamed something interesting. Know how he got there?

Didn’t listen to the right advice.

No reason to fail

Expertise matters. Specialty matters. Having enough hours in the day to get the work done most definitely matters. Every one of those things gets better with the service of a reliable advisor. That’s how you conquer the world.

#FinancialAdvisor

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Tech News

Career consultants help job seekers beat AI robot interviews

(TECH NEWS) With the growth of artificial intelligence conducting the job screening, consultants in South Korea have come up with an innovative response.

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When it comes to resume screenings, women and people of color are regularly passed over, even if they have the exact same resume as a man. In order to give everyone a fair try, we need a system that’s less biased. With the cool, calculating depictions of artificial intelligence in modern media, it’s tempting to say that AI could help us solve our resume screening woes. After all, nothing says unbiased like a machine…right?

Wrong.

I mean, if you need an example of what can go wrong with AI, look no further than Microsoft’s Tay, which went from making banal conversation to spouting racist and misogynistic nonsense in less than 24 hours. Not exactly the ideal.

Sure, Tay was learning from Twitter, which is a hotbed of cruelty and conflict, but the thing is, professional software isn’t always much better. Google’s software has been caught offering biased translations (assuming, for example, if you wrote “engineer” you were referring to a man) and Amazon has been called out for using job screening software that was biased against women.

And that’s just part of what could go wrong with AI scanning your resume. After all, even if gender and race are accounted for (which, again, all bets are off), you’d better bet there are other things – like specific phrases – that these machines are on the lookout for.

So, how do you stand out when it’s a machine, not a human, judging your work? Consultants in South Korea have a solution: teach people how to work around the bots. This includes anything from resume work to learning what facial expressions are ideal for filmed interviews.

It helps that many companies use the same software to do screening. Instead of trying to prepare to impress a wide variety of humans, if someone knew the right tricks for handling an AI system, they could potentially put in much less work. For example, maybe one human interviewer likes big smiles, while the other is put off by them. The AI system, on the other hand, won’t waver from company to company.

Granted, this solution isn’t foolproof either. Not every business uses the same program to scan applicants, for instance. Plus, this tech is still in its relative infancy – a program could easily be in flux as requirements are tweaked. Who knows, maybe someday we’ll actually have application software that can more accurately serve as a judge of applicant quality.

In the meantime, there’s always AI interview classes.

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Google chrome: The anti-cookie monster in 2022

(TECH NEWS) If you are tired of third party cookies trying to grab every bit of data about you, google has heard and responded with their new updates.

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Google has announced the end of third-party tracking cookies on its Chrome browser within the next two years in an effort to grant users better means of security and privacy. With third-party cookies having been relied upon by advertising and social media networks, this move will undoubtedly have ramifications on the digital ad sector.

Google’s announcement was made in a blog post by Chrome engineering director, Justin Schuh. This follows Google’s Privacy Sandbox launch back in August, an initiative meant to brainstorm ideas concerning behavioral advertising online without using third-party cookies.

Chrome is currently the most popular browser, comprising of 64% of the global browser market. Additionally, Google has staked out its role as the world’s largest online ad company with countless partners and intermediaries. This change and any others made by Google will affect this army of partnerships.

This comes in the wake of rising popularity for anti-tracking features on web browsers across the board. Safari and Firefox have both launched updates (Intelligent Tracking Prevention for Safari and the Enhanced Tracking Prevention for Firefox) with Microsoft having recently released the new Edge browser which automatically utilizes tracking prevention. These changes have rocked share prices for ad tech companies since last year.

The two-year grace period before Chrome goes cookie-less has given the ad and media industries time to absorb the shock and develop plans of action. The transition has soften the blow, demonstrating Google’s willingness to keep positive working relations with ad partnerships. Although users can look forward to better privacy protection and choice over how their data is used, Google has made it clear it’s trying to keep balance in the web ecosystems which will likely mean compromises for everyone involved.

Chrome’s SameSite cookie update will launch in February, requiring publishers and ad tech vendors to label third-party cookies that can be used elsewhere on the web.

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Tech News

Computer vision helps AI create a recipe from just a photo

(TECH NEWS) It’s so hard to find the right recipe for that beautiful meal you saw on tv or online. Well computer vision helps AI recreate it from a picture!

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computer vision recreates recipe

Ever seen at a photo of a delicious looking meal on Instagram and wondered how the heck to make that? Now there’s an AI for that, kind of.

Facebook’s AI research lab has been developing a system that can analyze a photo of food and then create a recipe. So, is Facebook trying to take on all the food bloggers of the world now too?

Well, not exactly, the AI is part of an ongoing effort to teach AI how to see and then understand the visual world. Food is just a fun and challenging training exercise. They have been referring to it as “inverse cooking.”

According to Facebook, “The “inverse cooking” system uses computer vision, technology that extracts information from digital images and videos to give computers a high level of understanding of the visual world,”

The concept of computer vision isn’t new. Computer vision is the guiding force behind mobile apps that can identify something just by snapping a picture. If you’ve ever taken a photo of your credit card on an app instead of typing out all the numbers, then you’ve seen computer vision in action.

Facebook researchers insist that this is no ordinary computer vision because their system uses two networks to arrive at the solution, therefore increasing accuracy. According to Facebook research scientist Michal Drozdzal, the system works by dividing the problem into two parts. A neutral network works to identify ingredients that are visible in the image, while the second network pulls a recipe from a kind of database.

These two networks have been the key to researcher’s success with more complicated dishes where you can’t necessarily see every ingredient. Of course, the tech team hasn’t stepped foot in the kitchen yet, so the jury is still out.

This sounds neat and all, but why should you care if the computer is learning how to cook?

Research projects like this one carry AI technology a long way. As the AI gets smarter and expands its limits, researchers are able to conceptualize new ways to put the technology to use in our everyday lives. For now, AI like this is saving you the trouble of typing out your entire credit card number, but someday it could analyze images on a much grander scale.

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