Spritzing helps you speed read, no lessons required
If you’ve been paying attention to the tech world recently, then you’ve probably heard about Spritz, an exciting new speed-reading technology with massive ambitions. The folks at Spritz want to change the way that everyone reads, well, everything.
Their technology is pretty simple.
Step 1: Set your reading speed anywhere from 100-1000 words per minute.
Step 2: Stare at the “Optimal Recognition Point” in a small box called a “redicle” on your phone, computer, tablet, smartwatch, house arrest anklet, etc.
Step 3: Continue staring as hundreds of words per minute individually fly by your eyes, and reap the benefits of faster reading AND greater retention.
The science behind Spritz is equally straightforward. When reading, the eyes move from word to word, searching for each word’s “Optimal Recognition Point;” a point in every word that is located slightly to the left, and causes the brain to begin processing the meaning of the word.
When the eyes reach punctuation, the brain processes the meaning of the sentence as a whole. Fully 80% of the time you spend reading is searching for the ORP, while the remaining 20% is spent processing the meaning of what you’ve read. In other words, the movement of the eyes substantially holds back the brain’s potential.
Spritz positions every word in a way that takes eye movement out of the equation, allowing for much faster reading speeds and equal if not greater retention without any special training.
For obvious reasons, Spritz is getting a ton of hype in the news and in social media, hailing it as “the future of reading.” In the Spritz FAQs, they list several types of tech that they think could benefit from their product.
In an effort to figure out where Spritz will actually fit into the tech world, and if it is “the future of reading,” I’ve broken down how I imagine Spritz would work in each of these different areas.
1. Digital Books
After my first Spritz demo, I immediately thought about how I would never spritz a novel. Even at 600wpm, Spritz made my inner reading voice unbearably unnatural, and sound like a choppier and more robotic version of Siri. In the Spritz FAQs, they suggest quietly humming to cancel out your inner monologue, allowing yourself to read faster.
But why would I want to mute my inner voice or speed read my favorite novels?
I’ve talked to a few Spritz fans about this, and we’ve all agreed – we couldn’t enjoy spritzing a novel. Punctuation, sentence length, and general rhythm are the tools that the author uses to shape the reading experience. The author is a director, and the text is his movie. Speed up a suspenseful movie to 1.5x the normal speed and tell me if it’s the same experience. You’ll know what happened in the movie, but you won’t have experienced it like the director intended.
Read the following climax to a suspenseful novel, and then imagine you’d spritzed it:
The thief saw the flashing red and blue lights of the police car in his driveway as soon as he’d turned onto the street. Pulling into the driveway, he noticed that his front door was open, and that the police car was empty. He cautiously walked up to the door with his hand on his gun. Nervously, he peeked his head through the open door. The living room was empty. The house was quiet. Seeing no one, the thief slowly walked up the stairs. Right foot. Left foot. Right foot. Suddenly, the third stair creaked loudly and a voice from the top of the stairs shouted, “FREEZE!”
In the above passage, the author attempts to create a visual in the reader’s mind, as well as a feeling of suspense. Spritz’s artificial pace would speed through this scene, not allowing the reader to truly experience it. If you were to spritz this passage, you would know that the thief showed up at his house, saw a cop car, walked up some stairs, and was shouted at by an unknown voice. You would know these things; you wouldn’t have experienced them as a movie in your head like the author intended.
The above example demonstrates only one type of fiction. But I can’t imagine that Spritz would lend itself well to a satirical piece, or a novel that’s meant to be laugh-out-loud funny. Nor do I believe that Spritz would be ideal for creating any kind of visual world in the mind, effectively ruining any type of novel that isn’t written in Dan Brown’s uber-“factual” style. In my opinion, Spritz moves too quickly and replaces the reader’s imagination and interpretation with a cliff note-like summary, or Spritz distorts the reader’s natural subvocalization through its artificial reading speed. As an avid reader, Spritz offers me no added benefits, but takes away important subjective aspects of my reading experience.
As for non-fiction, informational texts, and news, I think Spritz could be an ideal medium. If I could easily spritz long news articles like I can any of the pages on the Spritz website, I would never fall behind on what’s going on in even the most remote corners of the world. At some point, I think most people have gotten sucked into Wikipedia and spent time going from article to article — imagine how much general knowledge a person could quickly learn via Spritz and Wikipedia.
Is your business limited by the number of emails it receives on a daily basis? Spritz could greatly increase the productivity of the individual worker in businesses that struggle to keep up with overflowing inboxes. Rather than skimming emails and then going back to reread the crucial parts, your employees could quickly read the entirety of an email and retain more through Spritz. I believe Spritz could save time and painlessly increase productivity for most businesses in the digital age.
I think it’s completely subjective whether or not one chooses to spritz their personal emails. As I said with digital books, for me, Spritz takes the personality out of the text. My personal email is full of things I want to read and things I don’t want to read. If an email is something I want to read, then I’m not going to spritz it to save a few seconds. If an email is something I don’t want to read, then I’m simply not going to read it. I’m not going to suddenly start reading all of the ads, newsletters, and various emails that clutter my inbox just because Spritz lets me do it faster.
3. Social Media
The Spritz developers ask, “Twitter and Facebook would be great with Spritz, wouldn’t they?”
“No, and no,” I answer.
I scroll past the majority of posts in my Facebook Newsfeed and Twitter Feed. I simply do not want to read most of the inane things that people post to social media. I have absolutely no interest in spritzing my newsfeeds.
Even in a perfect world where my Facebook friends and the people I follow on Twitter post amazing content 24/7, I don’t need to race through my newsfeeds any faster than my brain already allows me. The option of right clicking to spritz a post that I want to read seems unnecessary. Do I really need to be able to read a 140-character tweet at a speed of 1000 words per minute?
4. Closed Captioning
“Ever been to a sports bar with 100 televisions? Wouldn’t it be great if you could follow along with your favorite game with no volume and spritz the comments real time as the announcers make them? We think it would be pretty cool too.”
Unless I missed something, I believe you have to be continually staring directly at the “redicle” to reap the benefits of Spritz. I’ve seen some GIFs of Spritz being demoed on various devices, and I couldn’t make sense of what I was reading because I started paying attention midway through the sentence. Closed captioning is helpful because I can be watching the game, turn away to trash talk a friend about his team, and then easily catch up when I turn back around because of closed captioning’s fragmented and slow-scrolling nature.
Or, let’s say the referees are reviewing a play, and the network is showing a replay. I can focus on the video replay, and then read what the announcer said because the closed captioning is always a sentence or so behind. If you were to replace closed captioning with a real time Spritz feed, it would be harder to watch both the replay and read what the announcers say because of Spritz’s speed and one-word-at-a-time format. You can read closed captions without concentrating too much on the scrolling captions. Spritzing requires direct attention; good luck watching the big game surrounded by obnoxious and drunken fans at a sports bar!
However, I think Spritz has great potential as a replacement for closed captioning for the deaf and hard of hearing community, as well as a replacement for the news ticker. In both of these cases, the viewer is concentrating more directly on the words, making Spritz a more logical next step than in the sports bar example.
5. Embedded Media
“Think about maps, photos, and videos with spritzing directly embedded inside of the media.”
This is an awesome idea. I imagine adding Spritz “redicles” above the pins that mark my travels on a world map. Spritz “redicles” could supplement captions that already exist. For example, in every online news article, there is a picture at the top that has a caption that says who or what is pictured. Embedding Spritz into these pictures would allow journalists and editors to add specific quotes directly into these pictures while using the already existing caption for general context.
I’m not exactly sure how one would use Spritz directly in a video, but that doesn’t mean someone won’t figure out a way. Pop-Up video of the 21st century?
6. Smartphones & SMS
“Oh yes. And, you can read your notifications or app updates without even opening the underlying application if you don’t want to.”
I wouldn’t be surprised if my next smartphone came preloaded with the option to spritz my text messages, news alerts, and other push notifications. However, I already disable push notifications on the majority of my apps that aren’t messaging or news related. I don’t believe it’s imperative that I immediately notice every time someone tweets at me. Nor do I ever want to receive notifications from a random app that I downloaded to burn a few hours in the Atlanta Airport. The notifications that I do receive are at most two sentences long. Do I really need Spritz for that?
I can’t imagine myself using the Spritz feature on my next smartphone very often, but that doesn’t mean that someone else won’t prefer it. I’m already a fast reader and tech-savvy, so notifications are a non-issue for me. If opening and reading a text or news alert is a hassle for you, then Spritz might be what the doctor ordered.
7. Wearable Tech
At the moment, I haven’t bought a smartwatch because I think the early models are sort of gimmicky. Yes, some of them can take pictures, make phone calls, use a variety of apps, track fitness, and receive notifications from the owner’s phone. But, I already have a $300 phone in my pocket that does most, if not all of these features better. People glance at their traditional watches to tell time; I don’t want to awkwardly stare at my smartwatch and press the side-buttons ten times just to read a single email. It’s doesn’t seem convenient to do any task that involves reading on a small screen.
Spritz will change all that.
Don’t want to stare at your smartwatch and press the buttons several times just to check your email? Well, now you can quickly and comfortably spritz an entire email, text, or notification. I believe that Spritz is the technology that will make the next smartwatches efficient and convenient to own. If wearable tech is going to be the next big trend, then we should expect smaller screens that aren’t ideal for most reading based uses. Spritz could be the major innovation that the industry needs to continue moving in this direction.
Spritz is an impressive project, and I believe it will successfully find its niche in future technologies. There are tons of speed-reading techniques, but Spritz seems like they’ve done their homework, and truly separated themselves from past methods. I can’t imagine that I’d use Spritz very often if my current phone, tablet, or laptop had the capability. But if I decide to buy a smartwatch, you can bet I’m going to choose the option that comes with Spritz. Unsurprisingly, Samsung has decided to include Spritz technology on the Samsung GS5 phone and Galaxy Gear 2 smartwatch. Depending on how their experiment with the technology goes, I wouldn’t be surprised if the option to spritz started showing up everywhere.
So is Spritz “the future of reading?” Maybe, maybe not. Traditional reading won’t become equivalent to hieroglyphs just because Spritz has entered the mainstream. Though we live in a world where time is money and Spritz can definitely save time, I can’t see spritzing becoming the universally preferred option for most types of reading. However, I think many businesses will successfully experiment with Spritz’s inherent power to save time and increase productivity. Also, I think Spritz could be the missing piece of the puzzle in the wearable tech trend that takes products that could be considered gimmicks, and makes them functional and practical pieces of daily life.
Now that Spritz has “come out of hiding,” it’s going to start spreading quickly and evolving beyond these original areas in ways no one has yet anticipated. I’d be shocked if someone doesn’t come up with a way to use Spritz for advertising in the next six months. Only time will tell what the future holds in store for Spritz, and I’m excited to see what Spritz’s future holds in store for us.
How to personalize your site for every visitor without learning code
(TECH NEWS) This awesome tool from Proof lets you personalize your website for visitors without coding. Experiences utilizes your users to create the perfect view for them.
What if you could personalize every step of the sales funnel? The team over at Proof believes this is the next best step for businesses looking to drive leads online. Their tool, Experiences, is a marketer-friendly software that lets you personalize your website for every visitor without coding.
Using Experiences your team can create a targeted experience for the different types of visitors coming to your website. The personalization is thought to drive leads more efficiently because it offers visitors exactly the information they want. Experiences can also be used to A/B test different strategies for your website. This could be a game changer for companies that target multiple specific audiences.
Experiences is a drag-and-drop style tool, which means nearly anyone on your team can learn to use it. The UX is meant to be intuitive and simple, so you don’t need a web developer to guide you through the process. In order to build out audiences for your website, Experiences pulls data from your CRM, such as SalesForce and Hubspot, or you can utilize a Clearbit integration which pull third-party information.
Before you go rushing to purchase a new tool for your team, there are a few things to keep in mind. According to Proof, personalization is best suited for companies with at least 15,000 plus visitors per month. This volume of visitors is necessary for Experiences to gather the data it needs to make predictions. The tool is also recommended for B2B businesses since company data is public.
The Proof team is a success story of the Y Combinator demo day. They pitched their idea for a personalized web experience and quickly found themselves funded. Now, they’ve built out their software and have seen success with their initial clients. Over the past 18 months, their early-access clients, which included brands like Profitwell and Shipbob, have seen an increase in leads, proposals, and downloads.
Perhaps the best part of Proof is that they don’t just sell you a product and walk away. Their website offers helpful resources for customers called Playbooks where you can learn how to best use the tool to achieve your company’s goals be it converting leads or engaging with your audience. If this sounds like exactly the tool your team needs, you can request a demo on their website.
3 cool ways bug-sized robots are changing the world
(TECH NEWS) Robots are at the forefront of tech advancements. But why should we care? Here are some noticeable ways robots are changing the world.
When we envision the robots that will (and already are) transforming our world, we’re most likely thinking of something human- or dog-sized. So why are scientists hyper-focusing on developing bug-sized (or even smaller!) robots?
Tiny robots could assist in better drug delivery, as well as conduct minor internal surgeries that wouldn’t otherwise require incisions.
We’ve all heard about the robot dogs that can rescue people who’ve been buried beneath rubble or sheets of snow. However, in some circumstances these machines are too bulky to do the job safely. Bug-sized robots are a less invasive savior in high-intensity environments, such as mine fields, that larger robots would not be able to navigate without causing disruption.
Much like the insects after which these robots were designed, they can be programmed to work together (think: ants building a bridge using their own bodies). This could be key in exploring surfaces like Mars, which are not safe for humans to explore freely. Additionally, tiny robots that can be set to construct and then deconstruct themselves could help astronauts in landings and other endeavors in space.
Well, perhaps the most important reason is that insects have “nature’s optimized design”. They can jump vast distances (fleas), hold items ten times the weight of their own bodies (ants) and perform tasks with the highest efficiency (bees) – all qualities that, if utilized correctly, would be extremely beneficial to humans. Furthermore, a bug-sized bot is economical. If one short-circuits or gets lost, it won’t totally break the bank.
Something scientists have yet to replicate in robotics is the material elements that make insects so unique and powerful, such as tiny claws or sticky pads. What if a robot could produce excrement that could build something, the way bees do in their hives, or spiders do with their webs? While replicating these materials is often difficult and costly, it is undoubtedly the next frontier in bug-inspired robotics – and it will likely open doors for humans that we never imaged possible.
This is all to say that in the pursuit of creating strong, powerful robots, they need not always be big in stature – sometimes, the tiniest robots are just the best for the task.
4 ways startups prove their investment in upcoming technology trends
(TECH NEWS) Want to see into the future? Just take a look at what technology the tech field is exploring and investing in today — that’s the stuff that will make up the world of tomorrow.
Big companies scout like for small ones that have proven ideas and prototypes, rather than take the initial risk on themselves. So startups have to stay ahead of technology by their very nature, in order to be stand-out candidates when selling their ideas to investors.
Innovation Leader, in partnership with KPMG LLP, recently conducted a study that sheds light onto the bleeding edge of tech: The technologies that the biggest companies are most interested in building right now.
The study asked its respondents to group 16 technologies into four categorical buckets, which Innovation Leader CEO Scott Kirsner refers to as “commitment level.”
The highest commitment level, “in-market or accelerating investment,” basically means that technology is already mainstream. For optimum tech-clairvoyance, keep your eyes on the technologies which land in the middle of the ranking.
“Investing or piloting” represents the second-highest commitment level – that means they have offerings that are approaching market-readiness.
The standout in this category is Advanced Analytics. That’s a pretty vague title, but it generally refers to the automated interpretation and prediction on data sets, and has overlap with Machine learning.
Wearables, on the other hand, are self explanatory. From smart watches to location trackers for children, these devices often pick up on input from the body, such heart rate.
The “Internet of Things” is finding new and improved ways to embed sensor and network capabilities into objects within the home, the workplace, and the world at large. (Hopefully that doesn’t mean anyone’s out there trying to reinvent Juicero, though.)
Collaboration tools and cloud computing also land on this list. That’s no shock, given the continuous pandemic.
The next tier is “learning and exploring”— that represents lower commitment, but a high level of curiosity. These technologies will take a longer time to become common, but only because they have an abundance of unexplored potential.
Blockchain was the highest ranked under this category. Not surprising, considering it’s the OG of making people go “wait, what?”
Augmented & virtual reality has been hyped up particularly hard recently and is in high demand (again, due to the pandemic forcing us to seek new ways to interact without human contact.)
And notably, AI & machine learning appears on rankings for both second and third commitment levels, indicating it’s possibly in transition between these categories.
The lowest level is “not exploring or investing,” which represents little to no interest.
Quantum computing is the standout selection for this category of technology. But there’s reason to believe that it, too, is just waiting for the right breakthroughs to happen.
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