Connect with us

Tech News

b8ta is here, in Austin, to make all of your tech dreams come true

(TECH NEWS) b8ta retail store opens on May 20th at the Domain Northside.

Published

on

b8ta

Internet brought to life

There are tons of startup tech companies with innovative products that are ready to solve problems and/or add a little whimsy to life for as many people as possible. Unfortunately for the problem-riddled world, many of these startups only exist on the internet, and don’t have the resources for brick and mortar stores. Most tech products are really best experienced in person, not in a video online.

bar
An up and coming software-driven retailer is out to disrupt that disconnect between awesome products and the people who want to try and buy them. b8ta is a “retail destination” that features popular tech products, and they’ve announced that a new store will open in Austin’s Domain NORTHSIDE on Saturday, May 20.

b8ta

b8ta has adopted a retail-as-service model. That means that makers of awesome products can lease space in the storefront, and keep all the proceeds from any sales made in store. The retailer is also powered by software, which tracks the highest performing products and cycles products in and out on a month to month basis.

This is super cool both for makers looking for a chance to prove themselves, and for consumers looking for new products and experiences each month.

Designed by international architecture firm Gensler, the Austin location will feature over 3,000 square feet and more than 100 cutting edge products, including Soundwall, a flat panel speaker that can also serve as décor, and a Bluetooth-powered Neo Smartpen that captures data in the cloud as you write.

Numero quatro

This marks the fourth location for b8ta, which opened their first location in Palo Alto in 2015, followed by retail spaces in Seattle, Santa Monica, and now Austin. Located in a trendy new shopping district, the Austin store marks b8ta’s first departure from the West Coast, and will be its largest store to date.

The newest location will also feature a live performance area, and a space dedicated to emerging categories such as connected kitchens, like the June Intelligent Oven.

The Austin store will feature a range of popular consumer tech products, including the connected home robot by OhmniLabs, Soundwall, a flat panel speaker that doubles as art and a bluetooth Neo Smartpen that writes like a regular pen but captures information in the cloud.

where tech and real life meet

b8ta CEO and co-founder Vibhu Norby says the goal of the innovative retailer is to offer technology makers a cost-effective path to connecting with the public in real life. “The high tech products that we bring in are made by both engineers and artisans, and those makers are creating our new software-driven and networked culture. You couldn’t pick a better city than Austin for b8ta to open, the perfect melting pot of technology, arts, and culture.”

“b8ta empowers the entrepreneurs creating today’s most innovative products by making retail accessible to them—not just to the big companies that can traditionally afford a retail presence,” Vibhu said.

“At the same time, customers can expect to discover a variety of technology products they likely haven’t seen before, with inventory that changes monthly and a chance to touch, play, and learn about the latest innovations just coming onto the market.”

Real life experience

Ultimately, b8ta’s goal is to get cutting edge products into physical stores, and to facilitate real experiences for customers. Since their launch in 2015, b8ta has trained employees (“b8ta testers”) which have engaged with over 5.3 million shoppers, and led over 27,000 demos.
The retail-as-service model could be the saving grace of the struggling brick and mortar retail industry. Providing a real hands-on experience, and constantly evolving merchandise with a human element (here are the makers, here are their stories) gives customers something they just can’t get online

#b8ta

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Tech News

Silicon Valley created tech for your family that’s too addictive for theirs

(TECHNOLOGY) Tech inventors are big on innovating and advancing tools, but a growing parenting trend in tech circles seems hypocritical.

Published

on

tech addiction in children

I consider myself an older Millennial. I was slowly but surely introduced to technologies as they became mass-marketable, but they didn’t affect every moment of my day-to-day life. I learned how to use computers in elementary school, I chatted on AOL as a preteen, and when I was 16, my parents gave me my own cell phone “for emergencies.” I promptly dropped it under the car seat, where it remained for a year, before I or my parents even noticed that it was missing.

In less than a generation, our relationship to cell phones has transformed completely. For one thing, my first cell phone didn’t have a touch screen. It didn’t have an internet connection. Hell, for an entire year, I didn’t even use the damn thing.

Fast forward to 2018, when your children can learn to use an iPad at the same time that they learn to use a toilet.

Interestingly, the tech whizzes who designed much of the technology that now pervades nearly every moment of our lives seem wariest of the negative impact screen time might have on kids. The NYT reports that the trend amongst Silicon Valley parents is to severely limit or even ban cell phone use by their children.

Parents in all echelons of the tech industry are limiting their kids’ exposure. Steve Jobs kept iPads out of the hands of his young children. The Gates offspring didn’t receive cell phones until high school (just like me, in 2001), and Tim Cook discourages his nephew from using social networks.

These concerned parents describe the addictive potential and negative consequences of screen time in increasingly pessimistic terms.

Athena Chavarria, a former Facebook employee, believes that “the devil lives in our phones and is wreaking havoc on our children.”

Chris Anderson (yes that Chris Anderson), former editor of Wired and founder of GeekDad, says that when it comes to screens, “On a scale between candy and crack cocaine, it’s closer to crack cocaine.”

Parents are even making contractual agreements to make sure their kids don’t use screens while under the supervision of their nanny or babysitter.

Like basically every human idea or invention ever, connected, screened devices reveal that our ability to create new technologies far outpaces our ability to understand the consequences – positive or negative – of that tech.

Those closest to the situation – the inventors themselves – are often the first ones to sound the alarm when they realize that their hard-won advancements may not have been such a great idea after all.

Said Chris Anderson of the addictive nature of cell phones, “We thought we could control it. And this is beyond our power to control.”

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!

Continue Reading

Tech News

Amazingly fun tech toys that are secretly educational

(TECHNOLOGY) STEM toys for children are fun *and* educational – here are some that have caught our eye.

Published

on

STEM tech toys for kids

There’s a new trend amongst startups – and amongst kids’ toys: educational playthings that teach your little ones STEM skills like programming and coding.

Toys that double as learning tools are nothing new, but digital, connected technology still is, and so is the idea that your toddler can get a leg up in the tech industry by getting an early start.

Parents, universities, and economists seem concerned that acquiring STEM skills will soon be the only way to guarantee a good job, despite reports from the U.S. Census Bureau that 3 out of 4 STEM majors end up in non-STEM fields anyway.

So if your kid is more into, say, baseball or dancing than computers, you might be wasting the pretty pennies these high-powered educational toys will cost you.

Kids, with their alarmingly short attention spans, are as likely to toss these toys back into the toybox as any other. But if your wee one seems to have a knack for all things technical – or if you’d just rather see them learn how to build a device than passively stare at one all day – then check out TC’s guide to STEM toys.

Even though these toys are marketed towards the younger set, I found myself a little envious, wishing I could take a few for a test drive – especially since many of them are modern, high-tech reboots on old standbys from my childhood.

Lego’s Boost Creative Toolbox uses the same classic Lego blocks, but allows you to animate and program your creations.

Several products cross-market with some of my childhood favorites; Dash Robotics has teamed up with Mattel to make Jurassic World robots, and Kano makes a Harry Potter Coding Kit that teaches kids to program a wand that can interact with digital content. There’s even Electro Dough which is basically electrically-conductive Play-Doh that can light up and make sounds. I want!

In fact, a lot of the toys combine arts ‘n’ crafts with STEM lessons. Adafruits makes a marker with electronically conductive ink that can light up circuits and interact with computer programs, and an electronic pencil that synthesizes music. Root Robotic’s little bot can draw pictures and compose songs.

For the more straightforward tech nerds, Makeblock, Evo, Robo Wunderkind, and Wonder Workshop all make programmable robots – a big step up from the “artificially intelligent” Furby’s of my childhood. Sphero’s Bolt is a ball-shaped robot, while Airblock makes a programmable hovercraft.

There’s the Pi-top Modular Laptop that teaching kids coding, and there are even opportunities for kids to build their own electronics; Kano offers a build-it-yourself computer.

The holidays are just around the corner – but whether STEM educational toys will be the next Tickle Me Elmo remains to be seen.

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!

Continue Reading

Tech News

A deepfakes creator for text so realistic it can’t be made public yet

(TECHNOLOGY) You know about video deepfakes, but the technology exists for doing convincing deepfakes for text. It’s so good that they aren’t ready to release it to the public yet…

Published

on

deepfakes text

Artificial intelligence is being used to complete more and more human tasks. But as of right now, news stories you read online – including all the articles here on American Genius – have been written by real human beings.

Until recently, even the most intelligent computers couldn’t be trained to recreate the complex rules and stylistic subtleties of language. AI-generated text would often wander off topic or mix up the syntax and lack context or analysis.

However, a non-profit called OpenAI says they have developed a text generator that can simulate human writing with remarkable accuracy.

The program is called GPT2. When fed any amount of text, from a few words to a page, it can complete the story, whether it be a news story or a fictional one.

You already know about video deepfakes, but these “deepfakes for text” stay on subject and match the style of the original text. For example, when fed the first line of George Orwell’s 1984, GPT2 created a science-fiction story set in a futuristic China.

This improved text generator is much better at simulating human writing because it has learned from a dataset that is “15 times bigger and broader” than its predecessor, according to OpenAI research director, Dario Amodei.

Usually researchers are eager to share their creations with the world – but in the case, the Elon Musk-backed organization has, at least of the time being, withheld GPT2 from the public out of fear of what criminals and other malicious users might do with it.

Jack Clark, OpenAI’s head of policy, says that the organization needs more time to experiment with GPT2’s capabilities so that they can anticipate malicious uses. “If you can’t anticipate all the abilities of a model, you have to prod it to see what it can do,” he says. “There are many more people than us who are better at thinking what it can do maliciously.”

Some potential malicious uses of GPT2 could include generating fake positive reviews for products (or fake negative reviews of competitors’ products); generating SPAM messages; writing fake news stories that would be indistinguishable from real news stories; and spreading conspiracy theories.

Furthermore, because GPT2 learns from the internet, it wouldn’t be hard to program GPT2 to produce hate speech and other offensive messages.

As a writer, I can’t think of very many good reasons to use an AI story generator that doesn’t put me out of job. So I appreciate that the researchers at OpenAI are taking time to fully think through the implications before making this Pandora’s box of technology available to the general public.

Says Clark, “We are trying to develop more rigorous thinking here. We’re trying to build the road as we travel across it.”

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!