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BuzzSumo is the marketing tool you need to secure your social media strategy

Marketing is key for your brand – BuzzSumo is a tool that helps you find influencers, target your audience and see how you stack up against competitors.



Get buzzed, amigos

If you are looking to enhance your brand’s message, BuzzSumo can help ensure that your marketing content is both effective and reaching the right people. This content discovery tool helps marketers accomplish four important tasks: discover popular content, find influencers, receive immediate alerts, and analyze competitor performance. It is especially helpful for brands hoping to find influential online content for their target audience.


Easily finds relevant and influential content

BuzzSumo’s makes it easy to find popular content through its search features, which generate content based on your keyword search. Content is generated automatically to fit your search, and is listed by its number of shares on Facebook, Twitter, Google+, Pinterest, and LinkedIn. The content search can be narrowed down to accommodate a specific time frame or content format.

Content curation is much easier when you have BuzzSumo to generate all content about your niche topic, and list it automatically by popularity. There is no longer a need for lengthy Internet searches as you look for content that is both relevant and influential.

Tapping into influential authors, bloggers, and other top content sharers is a powerful way to indirectly reach your audience. Finding the influential people in your niche can be challenging; luckily, BuzzSumo has great tools to search for influencers, follow them online, and engage with them when the time is right.

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Collects data (yours and your competitor’s)

BuzzSumo also has great reporting features that remove the hassle of collecting data by hand. Users can run reports to see which content gets the most social media shares by topic, network, and domain. Analyze how content is performing based on headlines, content length, and day published, or keep track of competitors by running competitor performance reports to get insight about the success of their networks and content.

Users can also search for a competitor’s domain with the BuzzSumo search, or program BuzzSumo to send them alerts when competitors publish to their domain.

Businesses waste valuable time and resources when their marketing teams miss the mark, so we leave as little as possible to chance. The ability to utilize online data has allowed today’s marketing to be remarkably precise. Indeed, there is little need for guesswork when tools like BuzzSumo can reveal so much about consumer behavior.


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Written By

Hannah is currently a writer and student in Colorado Springs, pursuing her master's degree in Creative Writing at the University of Denver. Before becoming a Staff Writer for the American Genius, Hannah wrote website content and grant applications for a law office in central Minnesota.

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