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Card Swapp innovates QR code business card swapping

Not everyone has bought into the QR code movement, but for those that have and are exploring the various opportunities of the technology, Card Swapp is a web and mobile app that puts a twist on traditional business cards.

Modern business cards

Traditional business cards have helped businesses grow, attain clients, and spread the word about their services. Consider it a timeless and classic way to market yourself and your company and provide an easy way for potential customers to have the information they need to get in contact with you. While handing out business cards has always been a great business tactic, they have recently morphed, improved, and embraced modern technology—just like most marketing tools these days. One modern technological advancement and marketing tool is the QR code. Now, imagine what can be done if someone combines the ingenuity of QR codes and the convenience of a Smartphone with the proven effectiveness of the business card. Enter Card Swapp.

Card Swapp is a web-based service – also offering an iPhone and Android app – that allows users to create mobile business cards that can be given and received through QR codes. But it’s more than that. The traditional and semi-permanent nature of the physical business card means that your personal and professional information either has to stay the same for a long time or you have to reprint new business cards every time you change your phone number, your business or email address, or even update your website’s URL. QR code business cards eradicate the need for such actions, saving you time, effort, and money. Card Swapp allows you to log in to your account and update your professional information instantly. And everyone that has received your QR code business card will instantly receive that update as well.

Interesting feature: built-in newsfeed

However, Card Swapp is more than just swapping business cards through QR codes and having them update automatically—although, this is an interesting feat on its own. It also offers a built-in newsfeed that those who have your mobile business card can follow, allowing your customers, clients, and business partners access to up-to-date information on your company. Card Swapp is determined to prove that QR codes will revolutionize the professional world and how individual businesses are run. And to prove this idea, Card Swapp’s services are free. Just log in to their website and create a free QR code. Or, use the free Card Swapp Lite iPhone or Android app.

Card Swapp can be used for a variety of reasons, including receiving the latest news of school closings due to inclement weather, to-the-minute traffic repots, and even saving a take-out menu at your favorite restaurant. While you do have several options when it comes to creating and distributing business-related QR codes, Card Swapp has a few major differences.

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For starters, instead of sending a QR code recipient to a website, it actually delivers the information right to the recipient’s phone, and it holds all the data without distorting the image. One of the best differences, however, is that you can share your QR code business card with more than one person at a time. Say, for instance, you were giving a professional presentation at a conference. You could actually share your business card with everyone in the audience. And not only do Card Swapp’s QR codes work well on mobile devices, they can also be used on printed materials, like brochures, flyers, and pamphlets.

QR Code business cards make it easy to market your business and keep your current clients up-to-date on important changes and professional updates and while the top challenges are having users remember to open the app, and for consumers to buy into the QR code movement. For the users that stick with it, Card Swapp is just one more way that to connect with customers, creating stronger professional relationships and loyalty.

Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.


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