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Don’t panic! Google has released a new core algorithm

(TECH NEWS) Google rolled out a new core SEO algorithm update this month, but here’s why you shouldn’t freak out just yet.

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Google search open on laptop with SEO algorithm in place

Don’t freak out, but Google has rolled out an updated core algorithm, meaning the rules of this wild SEO ride may be changing yet again. Google officially launched the new algorithm rollout on Dec. 3, 2020, with the expectation that it would take a couple of weeks to settle fully in place.

Why should you care?

Google’s algorithms are super important to entrepreneurs or any business with a website or blog. If nobody sees the blog you’re writing or finds your website, how will you ever attract new customers or advertisers? Entire books have been written and companies formed over the concept of helping others find the key to unlocking the Search Engine Optimization secrets.

Oh no, what are they up to now?

Because Google is the most frequently used browser, ranking on the first page is a highly coveted feat. Everyone wants their business or blog to rank on the first page (or two). Being able to move up in the search rankings means more people find you, and your pageviews increase. If you are selling something, that means you have a better chance of making a sale. If you are selling ad space or looking to be sponsored otherwise, pageviews are crucial to proving your value to those sponsors and advertisers.

This means, of course, that every time Google rolls out a new core algorithm, there is much clutching of pearls and slapping of foreheads among SEO experts, marketers, publishers, bloggers, and really anyone who works in e-commerce. The truth is, the rollout could very well be a good thing. Especially if the last core algorithm change reduced your pageviews. If you have been working on optimizing your website and improving SEO, this could attract a higher ranking.

Trends we are seeing with the new core algorithm

Google doesn’t merely change the algorithm to toy with or annoy us, although it can feel that way. Their constant tweaking of the algorithm has a purpose–to weed out phishers, lurkers, spammers, and the rest of the bad agents, in order to place your desired results in front of you.

Expect to see changes, though. Good or bad, Google changes their algorithms with intention, and that means you will surely see a change in rankings and, therefore, pageviews. As Search Engine Journal in a pre-launch story puts it, “Broad core updates are designed to produce widely noticeable effects across search results in all countries in all languages.”

Remember, though, “different” doesn’t mean “bad.” Matching search engine users with the content most relevant to them should bring you that much closer to your target audience. SEO Roundtable, for example, has seen an increase in traffic since the core algorithm rollout.

Rank fluctuations so far have been significant, according to early data. SEMRush for Search Engine Land determined that “Desktop search changes were most felt in the health, real estate, travel, finance, law and government and on mobile search health, law and government, jobs and education, pets & animals, real estate.”This is likely good news for sites with e-commerce, who have been worried how the core algorithm update would impact holiday shopping sales.

The holidays themselves, not to mention the overall weirdness of the pandemic causing changes in 2020, may make it more difficult to discern whether the ranking and pageview changes are directly related to the core algorithm update or to a handful of other factors. The update may not be entirely rolled out, either.

What should you do now?

What is clear from this core algorithm update is that most sites will notice a difference. The best way to stay ahead is to continue to follow Google’s guidelines for websites. In a nutshell, continue to keep your users in mind when creating content, not search engines. Use keywords, but don’t try to game the system; relevance is key.

Your home page should provide users with all the information they need to see what the site is about and how to interact for the intended purpose (e.g., for shopping or reading an article). The website should be maintained from the back end, making sure it’s functional and safe for users. It’s still a really good thing to have other sites link back to your content. As always, providing relevant, clearly defined, and high quality content is super important.

If you notice a big negative impact, reevaluate what you are doing. If your website appears to be tanking, consider how to improve the relevance and quality of your web content and/or the functionality. Website rankings are a moving target, and Google likes movement. Keep creating and publishing. Continue considering the wants, needs, and online habits of your target users. Remember that Google updates their core algorithm updates, which are global, a few times a year.

Joleen Jernigan is an ever-curious writer, grammar nerd, and social media strategist with a background in training, education, and educational publishing. A native Texan, Joleen has traveled extensively, worked in six countries, and holds an MA in Teaching English as a Second Language. She lives in Austin and constantly seeks out the best the city has to offer.

Tech News

AI technology is using facial recognition to hire the “right” people

(TECH NEWS) Artificial intelligence (AI) technology has made its way into the hiring process and while the intentions are good, I vote we proceed with extreme caution.

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AI technology facial recognition

Artificial intelligence technology has made its way into the hiring process and while the intentions are good, I vote we proceed with extreme caution.

A UK based consumer goods giant, Unilever, is just one of several UK companies who have begun using AI technology to sort through initial job candidates. The goal of this technology is to increase the number of candidates whom a company can interview at the initial stages of the hiring process and to improve response time for those candidates.

The AI, developed by American company Hirevue, analyzes a candidate’s language, tone, and facial expression during a video interview. Hirevue insists that their product is different from traditional facial recognition technologies because it analyzes far more data points.

Hirevue’s chief technology officer, Loren Larsen, says, “We get about 25,000 data points from 15 minutes of video per candidate. The text, the audio and the video come together to give us a very clear analysis and rich data set of how someone is responding, the emotions and cognitions they go through.”
This data is then used to rank candidates on a scale of 1 to 100 against a database of traits identified in previously successful candidates.

There are two main flaws to this system. First, unless this AI technology is pulling from a huge diverse data pool it could be unintentionally discriminating against people without even being aware of it. Human bias is not as easy to remove from the equation as AI proponents would have you believe.

As an example, how does this AI handle people who are disabled or whose facial expressions that read differently than the general population, such as people with Down Syndrome or those who have survived traumatic facial injuries?

Second, seeking to hire someone who possess the same qualities as the person who was previously successful at a role is shortsighted. There are many ways to accomplish the same task with above average results. Companies who adopt this low-risk mentality could be missing out on great opportunities long-term. You will never know what actually works best if you don’t try.

The big question here is whether or not AI technology is ready to influence the job market on this scale.

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The ‘move fast and break things’ trend is finally over

(TECH NEWS) Time is running out for this decade — and for a popular Big Tech phrase responsible for a lot of collateral damage. What’s next?

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big tech move fast break stuff

Time is running out for the decade. With less than 20 days left, it’s got us reflecting on the journeys of different economic sectors in the United States. And no industry has had a more tumultuous time of it than Big Tech.

A lot has changed in ten years. For starters, Americans have become increasingly disillusioned with Silicon Valley. The Pew Research Center found that only 50 percent of Americans believe technology firms have a positive effect on the country. That statistic is not too bad on its own, but that’s down 21 percent from only four years ago. Gallup found in 2019 that 48 percent of Americans also want more regulations on Big Tech. And The New York Times called the 2010s as “the decade Big Tech lost its way”.

Maybe that’s why big wigs at these tech firms have been quietly ditching a concept that was their Golden Rule in the early part of the decade: Move Fast and Break Things.

This concept is a modern take on the adage “you can’t make an omelet without breaking a few eggs.” For most of these firms, any innovation justified some of the collateral damage within its wake. And this scrappy “build it now and worry about it later” philosophy was a favorite of not just Facebook and Twitter, but also of many venture capital firms too.

But not anymore. Outlets from Forbes to HBR are saying this doesn’t work for Big Tech in the 2020s. Here are some reasons why it’s over.

Stability

The Move Fast and Break Things manta encouraged devs to push their coding changes to go live and let the chips fall where they may. But bugs pile up. Enter technical debt.

“Technical debt happens every time you do things that might get you closer to your goal now but create problems that you’ll have to fix later,” said The Quantified VC in an article on Medium. “As you move fast and break things, you will certainly accumulate technical debt.”

If enough technical debt comes into play, any new line of code could be the thing that topples a firm like a house of cards. And now that the consumer is used to tech in their daily routines, interruptions in service are extremely bad news for everyone.

As Mark Zuckerburg himself said it: “When you build something that you don’t have to fix 10 times, you can move forward on top of what you’ve built.”

Trust

To get back some of the trust that has ebbed from Big Tech over the years, firms can’t just keep with the Move Fast and Break Things status quo.

“The public will continue to grow weary of perceived abuses by tech companies, and will favor businesses that address economic, social, and environmental problems,” said Hemant Taneja in his article for Harvard Business Review. “Minimum viable products must be replaced by minimum virtuous products that … build in guards against potential harms.”

It’s not about chasing the bottom dollar at the cost of the consumer. Losing trust will hurt any company if left unchecked for long.

Innovation

There’s a cap on advancement in our current technological state. It’s called Moore’s Law. And we’re rapidly approaching the theoretical limits of it.

“When you understand the fundamental technology that underlies a product or service, you can move quickly, trying out nearly endless permutations until you arrive at an optimized solution. That’s often far more effective than a more planned, deliberate approach,” said Greg Satell in his article for HBR.

Soon enough, Big Tech will be in relatively new waters with quantum computing, biofeedback and AI. There’s no way to move as fast as these technology firms have in the past. And even if they could, should they?

Big Tech has experienced major growing pains since the dawn of our new Millenium. And now that some firms are entering their 20s, there’s a choice to be made. Continue to grow up or keep using an idea that’s worn out it’s welcome with the consumer and that has no guarantee will work with future technologies.

Maybe that’s why Facebook’s motto is now “Move Fast with Stable Infrastructure.”

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Tech News

Computer vision helps AI create a recipe from just a photo

(TECH NEWS) It’s so hard to find the right recipe for that beautiful meal you saw on tv or online. Well computer vision helps AI recreate it from a picture!

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computer vision recreates recipe

Ever seen at a photo of a delicious looking meal on Instagram and wondered how the heck to make that? Now there’s an AI for that, kind of.

Facebook’s AI research lab has been developing a system that can analyze a photo of food and then create a recipe. So, is Facebook trying to take on all the food bloggers of the world now too?

Well, not exactly, the AI is part of an ongoing effort to teach AI how to see and then understand the visual world. Food is just a fun and challenging training exercise. They have been referring to it as “inverse cooking.”

According to Facebook, “The “inverse cooking” system uses computer vision, technology that extracts information from digital images and videos to give computers a high level of understanding of the visual world,”

The concept of computer vision isn’t new. Computer vision is the guiding force behind mobile apps that can identify something just by snapping a picture. If you’ve ever taken a photo of your credit card on an app instead of typing out all the numbers, then you’ve seen computer vision in action.

Facebook researchers insist that this is no ordinary computer vision because their system uses two networks to arrive at the solution, therefore increasing accuracy. According to Facebook research scientist Michal Drozdzal, the system works by dividing the problem into two parts. A neutral network works to identify ingredients that are visible in the image, while the second network pulls a recipe from a kind of database.

These two networks have been the key to researcher’s success with more complicated dishes where you can’t necessarily see every ingredient. Of course, the tech team hasn’t stepped foot in the kitchen yet, so the jury is still out.

This sounds neat and all, but why should you care if the computer is learning how to cook?

Research projects like this one carry AI technology a long way. As the AI gets smarter and expands its limits, researchers are able to conceptualize new ways to put the technology to use in our everyday lives. For now, AI like this is saving you the trouble of typing out your entire credit card number, but someday it could analyze images on a much grander scale.

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