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Old SEO myth busted: Google dev confirms there is no max length on title tag

(REAL ESTATE MARKETING) The title tag has been a hard and fast rule for a long time according to many SEO experts, but this Google dev recently busted this hard-n-fast rule.

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Picture of a screen with HTML code written on it, showing the title tag and a sign up button.

The SEO industry and SEO websites have long recommended your title tag length be approximately 50 to 70 characters long. But during a Google Off the Record podcast, Google’s Gary Illyes says there’s no limit on a title tag length and those numbers are “externally made-up metrics.”

The 50 to 70 character limit is something the SEO community created as a standard because it’s the length of text that a search engine results pages (SERPs) on Google will display. Also, the character limits are based on how the titles appear on desktop and mobile devices. By keeping the title within that range, it prevents the full title tag from being cut off.

But, Illyes says a title’s tag length doesn’t have anything to do with indexing purposes. And when asked if there is value in having longer title tags than what can be displayed, Illyes’ response was “Yes”.

“The reason why I try to steer people away from thinking about concrete numbers is it’s not even about how we display titles, but rather, how we construct our serving index and how we tokenize the page itself,” said Illyes. As with anything, he says there is a limit, but it isn’t a small number.

Illyes’ advice to people is to “try to keep [the title tag] precise to the page.”

“I would not think too much about how long it is and whether it’s long enough or way too long,” he said. “If it fills up your screen, then probably it’s too long, but if it just one sentence that fits on one line or two lines, you’re not going to get a manual action for it.”

While, according to Illyes, Google has no title tag length, Google does have some guidelines to help you create good titles. According to the company’s tag developer support page, titles should be descriptive and give users a “quick insight into the content of a result and why it’s relevant to their query.”

If you’re worried about creating the “right” title for your page, you can visit Google’s tag developer support page for more information. And, remember, there is no need to worry about the title tag length.

Veronica Garcia has a Bachelor of Journalism and Bachelor of Science in Radio/TV/Film from The University of Texas at Austin. When she’s not writing, she’s in the kitchen trying to attempt every Nailed It! dessert, or on the hunt trying to find the latest Funko Pop! to add to her collection.

Real Estate Marketing

Turning plastic waste into lumber could put a real dent in our waste crisis

(REAL ESTATE MARKETING) Goodwood plastic is a company that has some great uses for old plastic waste. As the saying goes “One man’s trash is another man’s treasure!”

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plastic waste turned into lumber

If ever there was a niche to fill in this world, it’s finding more uses for plastic waste. With public concerns for global warming on the rise, more people and local governments are starting to search for ways to be more eco-friendly and reduce their plastic waste.

Plastic use has become a pain-point for modern consumers. People are searching for companies who use less, or no, plastic in their packaging. Having a clear plan for reducing your company’s carbon footprint is not only good for the Earth, it’s good for business.

While many companies are working to reduce their use of plastic packaging, one Canadian company is taking charge of the single-use plastics already floating around the world.

Goodwood Plastic Products is turning plastic waste into lumber. Yes, you read that right. Lumber.

The leaders over at Goodwood Plastic aren’t wizards, but they are brilliant. The company takes single-use plastics and recycles them into sturdy, innovative building materials. These building blocks can be drilled, nailed, and glued just like lumber. The building blocks even have superior durability to traditional lumber and do not suffer from the same kind of deterioration.

Goodwood is currently working with the city of Halifax, Nova Scotia to recycle about 80% of the plastic recyclables collected in the city. City officials are thrilled to have a local company helping them find a use for such a large quantity of their waste. The Halifax Solid Waste Division Manager, Andrew Philopoulos says the city would have a hard time dealing with the plastic waste without Goodwoods services.

“Without them, I think we would find it challenging to find a market for a lot of the plastic packaging that we are collecting.”

Goodwood has made headlines before. Recently, they partnered with Canadian grocery store, Sobeys, to make a parking lot completely out of post-consumer plastics taken from landfills. And it doesn’t appear that they are slowing down anytime soon. Their latest venture will focus on recycling fishing gear, which makes up a significant amount of plastic waste in oceans and causes immense harm to sea life.

The vice president of Goodwood, Mike Chassie, hopes that their business model will inspire others to fight the good fight against post-consumer plastic.

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Real Estate Marketing

This new “no-fuss” customer support tool focuses on privacy

(MARKETING) Letterbase’s website widget lets customers send a quick email to businesses without worrying about who’s looking at or selling their info.

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Letterbase is a contact form widget to help customer support

Giving your website users a timely, low-friction way to talk to your business is essential, yes? Live chat can be cool for customer support, but do you really need it? If it feels like overkill, check out Letterbase’s email-based tool.

The website widget for facilitating customer feedback was designed to be “simple, fast, and privacy-friendly.”

Through a branding-friendly, customizable box that can appear on each page, customers can quickly send an email initiating a conversation. They don’t have to wait around for a chat reply before clicking off the site; they get a response in their inbox. Businesses don’t have to use a separate tool to respond and log conversations; the person monitoring email does that. Hence, the “simple.”

The “fast” comes with what they promise is lightweight script installed with a quick copy and paste.

It’s that “privacy-friendly” part that maker Richard Chu says prompted the idea for the product. After combing through messaging apps’ privacy policies, Chu says, he found the “spying” and data sharing to be intrusive.

You might not be aware of how much data collecting some website messaging and chat apps do – and that they sell that data to third parties. Capturing users’ IP addresses, monitoring their browser history, setting cookies, collecting personal information such as drivers license numbers, even tracking users’ location, can all come with a site’s chat or messaging platform – unbeknownst to users.

Having a chat or messenger widget prominently on a website shows that a company cares about customer support and service, but there are things to consider with Letterbase and similar apps.

Some good points:

  • Privacy friendly: Letterbase’s privacy guarantee should allow website owners to assure users that their data is not being collected or sold – a potentially huge trust-builder with customers.
  • Data ownership: Website owners own the data and Letterbase doesn’t store any user conversations.
  • Easy to use: Letterbase should be an affordable customer support tool for small businesses and groups who don’t have dedicated IT people or a high knowledge of tech.
  • Simplicity over analytics: There are no frustrating chat bots that don’t really understand customer questions, and no paying for complicated analytics bells and whistles like sentiment analysis, which requires a team of people just to understand.
  • Trust: Sending an email directly feels better than contact forms, which are often perceived as a communication “black hole.” Users need to trust that they will get a quick reply.

Things to keep in mind:

  • Data collection: If users are being tracked, website owners can assume at least some of their own data is being tracked, too. Read any tool’s privacy policy and contract carefully.
  • Privacy policies: Do you need to alert users that you have an app that is collecting, sharing and/or selling their data? It’s not clear, but being transparent about privacy assures users that their data is safe is a huge potential trust builder. If a company is selling their data, it could quickly become obvious when a user starts to see targeted ads based on your conversation – a potentially huge trust-buster.
  • Security: If conversations might contain any sensitive information, like phone or credit card numbers, make sure your email client offers end-to-end encryption. This also can protect your company network from malware.
  • Response time: You need a crack email monitoring person who will be conscientious about timely responses and categorizing, analyzing and storing conversations. Consider auto-generated responses if that person can’t monitor all the time.

Currently, Letterbase has a 14-day free trial, then an early adopter price of $9 per month.

According to their public roadmap, they plan to eventually integrate with Slack.

It’s clear Letterbase could work for small businesses or groups that care about privacy and want a simple, no frills way for customers to ask questions or request support. Privacy is a the top of mind now, so lack of tracking could be a real benefit.

Sure, understanding and targeting customers through tracking what they do online is pretty much the foundation of digital marketing. For many businesses, though, simple email conversations could be all they need. Plus, it shows they care about privacy by not adding another layer of data surveillance in messaging, which could be the nudge that pushes a prospect to the next step in the customer journey.

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Real Estate Marketing

How you can use data visualization to boost your business

(REAL ESTATE MARKETING) Data visualization and illustration SAAS is like a vision board for your business! Skip the Pinterest project in 2021, and get serious with these tips.

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Four people around a computer with chart behind them talking with data visualization to guide them.

Why is IKEA so successful?

…Okay, great meatballs and mediocre sawdust is the real answer, but at least a bit of their sweet sweet furniture takeover included their pictograph instructions!

Face it, as a species, we’re not great at visualizing data. You can tell someone how much more a billion is than a million, but what REALLY illuminates the point is illustrated data like these graphics from the good folks at the MegaPenny Project.

See, here’s a million in pennies.

A visualization of one million pennies, that reach the example person's shoulder.

That’s about… one extra friend who has a pickup, a pizza with three toppings, and an Epsom salt bath worth of moving?

And here’s a billion.

One billion visualized in huge stacks behind the same man, now dwarfed by pennies.

That… requires a fleet of professionals with Class A Commercial Drivers’ Licenses. And you’d probably need to let them use your Epsom salts too.

Interactive Visualization Exhibit with person seated behind it, showing moving mountains beneath their hands.

So as we move into a brand new year, how do we GET better at data illustration? I always stood by the idea of finding someone with equal parts mathematical and design capability to live in my house (graphics arts nerds, slide into my DMs, please and thanks).

But for those of us with companies to run and reasonable expectations, there’s data visualization software out there!

Niel Patel was nice enough to shout out a few different services for us, and I definitely appreciate his list of what to look for when you’re looking! I paraphrased him a little here:

Visualization Capabilities – How pretty do you want it, and what does sexy data look like for you?

This category was further broken down into the types of visualization you may need for different species of presentation:

Different types of charts, with bars, lines, and pie charts.

  • Simple Charts and Graphs: Lines, Pies, and Bars (but the GOOD for you kind).
  • Infographics: Sleek n’ sultry shareables, with the easiest viral capability…and the greatest amount of art theft.
  • Interactive Visualizations: Lets the viewer manipulate the data, enter different parameters, zoom and enhance, and generally play god.
  • Business Intelligence Tools: Super complex data shredders. If you need to turn a forest of multi-sourced info into an insight smoothie, you gotta bring out the BIT guns.

Connectivity – What existing file types does it work with, and how much of a pain in the butt will migrating be?

Skill Requirements – What do you need of the people working it? Interns or certification holders?

Mobile Compatibility – Is this toilet scrolling data, or boardroom only data?

Helpful, no? Google Sheets, as anyone who’s worked with me in person can attest, is my mortal enemy, so taking data out of its probably-not-that-confusing-if-I-really-tried clutches makes me happy.

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