It’s not something they tell you when growing up that you may experience burnout and to be honest, it almost feels like our society raises us to march in a straight line and be careful not to ask too many questions (i.e. Go into business or engineering to get a job but there are PLENTY of people with Liberal Arts degrees working too).
As a former marketer on big-name brands like McDonald’s, Kellogg’s, and NAVTEQ, for example, my path was pretty fascinating and not anything I can pretend as I manifested into existence while sitting in my dorm room, sorority house, or apartment senior year of college.
I chose a Bachelor’s degree in Advertising from a Big 10 University, I moved to the big city after graduation (Chicago) and worked my way through agencies and corporate environments. My parents were teachers – amazing and award-winning – and I felt they didn’t get paid enough for how hard they worked which is why I ignored my 8-year-old self who REALLY wanted to be a teacher.
I found a thrill in it all – the constant stream of “problems” from our clients or internal departments and I felt lucky to be on teams who were always up for the challenge of finding “solutions”. I am not super sure what I was chasing other than it seemed to be totally normal to climb the corporate ladder and want more responsibilities and higher pay.
I did decide to pursue an MBA in 2008 as a personal goal to achieve a graduate degree (I also had an Education grant from doing an AmeriCorps program that I wanted to use) and yes, I utilized that degree to request higher pay. By the way, at every job, I really loved my coworkers. Some of the most fascinating, amazing, and talented people I have ever met (they tell you it’s about the people you work with and I’m not sure really believe it until you’ve experienced it.)
Check out this list of intelligent reasonings behind burnout from Frank Chimero. Do any of them strike true for you?
His #2 and #4 really resonated with me:
2. Achievement culture: believing that identity and safety are only available through high achievement
4. Visibility leading to hyperactive comparison: passivity and visibility lock together to invite comparison and create a debilitating scarcity mindset. Comparisons lead to feelings of inadequacy, inferiority, or fear of failure. Constant self-reproach and self-aggression.
I was completely caught up in the above – constantly trying to improve, be better, and move into the next company or position. I also tripled my salary in ten years and finally was like “is this enough?” I’m not sure my mind could keep up with going from not much money after taxes to plenty.
I’ve started to question a lot of the things I thought I knew to be true. The research articles say the magic salary number of $75,000 annually is what will make you happy. There is no more happiness beyond that point and hell, you must be crazy if you’re happy making less than that. That’s what marketing and advertising tell you. Don Draper establishes himself as an Advertising genius when he states in Mad Men, “Advertising is based on one thing: happiness.”
Look, please don’t get me wrong. I am grateful for my 12+ years working from Assistant Account Executive to Senior Manager, Digital. I am grateful for my 10-month AmeriCorps Service Leader position with City Year Chicago right out of college. I am grateful that when I reached burnout in 2012, I realized that I didn’t give a shhhh if anyone bought more of my client’s product (sorry). I was part of a lay-off of 5% of the staff and forced to take a step back and figure out what I wanted to do.
What I did learn is you cannot imagine the amount of research, passion, and intelligence that goes into marketing when you are 19 years old or if you’ve never worked in it. There are so many incredible things that come from marketers and I do believe they help make the world go around.
I will say thanks to my burnout, I made a career transition and now I’m a big believer in that. I became a Creative & Marketing recruiter and I loved it. I also became an Adjunct Instructor and I loved that. Those two combined are what lead me to my ultimate career switch where I work in Career Services in Higher Education (which I could not have the job I have without a Master’s degree).
That burnout from what I refer to as the “Marketing & Advertising world” lead to a beautiful new career where I feel fulfilled and excited and engaged. But for transparency’s sake, I took a pretty significant pay cut to switch to Higher Ed, and this has angered me a bit about the values in our country as it relates to education.
I know they say money doesn’t buy happiness, but I will say that I think it’s ok when it allows you to buy experiences and do things that make you happy and share that with your friends, family, and community.
As a Career Coach and talking to hundreds of people about what they want to do professionally…honestly, we have a lot more in common than you would think. We want to do work that we feel passionate about, are interested in, constantly learn, and contribute to the bigger picture – while being compensated fairly for what we do and able to afford lifestyles that matter to us.
In these new times, where many have lost their jobs or been forced to work remotely and/or work while also taking care of family members, I’m just going to say it. Are we finally going to realize the value of skilled and/or tenured employees, our teachers, healthcare workers, grocery store clerks/stockers/managers and restaurant/hospitality folks, local artists, and makers (to name a few)? Because they may be wondering about the $75K/year thing. And as for small business owners and entrepreneurs, they give us their passion and craft and many that I have met don’t go touting around their financials.
Whatever the case may be for you, I hope your journey is bringing you to what really makes you happy and that you don’t feel that happiness has been unjustly sold to you. If you’re experiencing burnout, I’d like to think it could be a signal calling out for your attention.