Connect with us

Real Estate Marketing

Try these 7 tips if your brand or business design feels out of date

(MARKETING) Just as styles of clothes come and go, website styles can date your business. How can you tell if your design is stuck in the past?

Published

on

Just as styles of clothes come and go, website styles can date your business. How can you tell if your design is stuck in the past? Here are 7 things to consider about your design style:

1. Sans serif or not? With 4K in full effect, serif types are coming back into vogue. A serif typeface is one with small lines attached to the end of a letter.

Sans serif typefaces, those without those small lines, were introduced for readability on mobile devices which used to have much lower resolution.

2. Are you constantly changing colors to keep up with trends? Although the “best” color for marketing changes annually, it’s not really about what color you use. It’s about consistent design with color saturation.

3. Where do you work? Sitting at a desk waiting for inspiration is a thing of the past. Get out in the world and work on your tablet to enhance your ideas and take pictures to bring more elements into your design.

4. What’s your perspective? Look through your social media account and look for variety in your photos and posts. Find a new angle for photos and text to give more interesting content.

5. Are you using trends to brand your company? Coloring books have been the hot ticket item in 2016 and 2017, but the population has already moved on to the next thing, so why would you hop on an old trend and send out branded coloring books?

Use trends in marketing, but not for branding.

6. What’s your design style? Flat design is a trend that is going by the wayside. Get one step ahead by using elements to add depth to your site.

7. Do your templates look like templates? WordPress is great for small businesses, but when you use one of the templates without any customization, you look like you don’t know what you’re doing.

Spend a few dollars and get some help implementing your own images and graphics to fully adapt your site.

This assumes that your site has already been on the cutting edge. We’re still seeing a number of small businesses who don’t have much content about their business.

Having a website is vital in today’s economy, and even if you’re the only one in your community that provides your service or product, you cannot expect to stay on top by just having a minimal website.

Make it a part of your marketing strategy to update your site weekly and keep your customers engaged.

Dawn Brotherton is a Staff Writer at The American Genius, and has an MFA in Creative Writing from the University of Central Oklahoma. Before earning her degree, she spent over 20 years homeschooling her two daughters, who are now out changing the world. She lives in Oklahoma and loves to golf. She hopes to publish a novel in the future.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Real Estate Marketing

The modern-day horror story of no-reply emails (hint, don’t use them!)

(MARKETING) No-reply emails may be easy to set up and distribute for customer service, but it may actually be creating a problem with a simple fix.

Published

on

emails ugh

Let me tell you a modern-day horror story.

You finally decide to purchase the item that’s been sitting in your cart all week, but when you receive your confirmation email you realize there’s a mistake on the order. Maybe you ordered the wrong size item, maybe your old address is listed as the shipping location, or maybe you just have buyer’s remorse. Either way, you’ve got to contact customer service.

Your next mission is to find contact information or a support line where you can get the issue resolved. You scroll to the bottom of the email and look around for a place to contact the company, but all you find is some copyright junk and an unsubscribe option. Tempting, but it won’t solve your problem. Your last hope is to reply to the confirmation email, so you hit that trusty reply arrow and…nothing. It’s a no-reply email. Cue the high-pitched screams.

Customers should not have to sort through your website and emails with a microscope to find contact information or a customer service line. With high customer expectations and fierce ecommerce competition, business owners can’t afford to use no-reply emails anymore.

Intended or not, no-reply emails send your customer the message that you really don’t want to hear from them. In an age when you can DM major airlines on Twitter and expect a response, this is just not going to fly anymore.

Fixing this issue doesn’t need to be a huge burden on your company. A simple solution is to create a persona for your email marketing or customer service emails, it could be member of your team or even a company mascot. Rather than using noreply@company.com you can use john@company.com and make that email a place where your email list can respond to questions and communicate concerns. Remember, the whole point of email marketing is to create a conversation with your customers.

Another great strategy for avoiding a million customer service emails where you don’t want them? Include customer service contact info in your emails. Place a thoughtful message near the bottom of your template letting people know where they can go if they’re having an issue with the product or service. This simple change will save you, your customers, and your team so much time in the long-run.

Your goal as a business owner is to build a trusting relationship between you and your customers, so leave the no reply emails behind. They’re annoying and they might even get you marked as spam.

Continue Reading

Real Estate Marketing

Hiring a real estate photographer is critical in spite of smartphones

(MARKETING) Regardless of budget, a professional real estate photographer is a must-have partner in today’s photo-savvy social media landscape.

Published

on

real estate photographer

Mobile phones take great photos now. Anyone who spends a decent chunk of change for the newest iPhone or Android phone can take beautiful shots. But still, with real estate listings, we see crappy cell phone shots or pictures that may not be awful, but simply don’t capture the beauty of a home like a photographer can.

Let’s face it, you may be able to grab an amazing shot, but photographers can take something hideous and make it beautiful (as seen in the “ugly location photoshoot challenge” – seriously, nothing proves the value of a professional photographer more than this challenge).

When it comes to your business, your listing photos are a lot like your headshot on your LinkedIn – it’s your chance to make a solid first impression for potential buyers. You know that.

You want people to be captivated by the image they see enough to come see the property in person. And while you may be able to get some basic shots on your iPhone XS, you’re not going to be able to do what a real estate photographer can do.

Dallas real estate photographer Terry Wolfe tells us why professional photographers offer you more for your real estate listing and what they can do that a phone can’t.

1. The right tools – Real estate photographers know what tools to use for the job. Specifically, the use of wide angle lenses to help open up a room and not make it appear small like a cell phone camera would.

2. Know-how – The photographer knows how to display and frame the shots to show what is marketable and what stands out about the home. It’s what they do. They can make small rooms seem bigger, make dark rooms standout, and make the image closer to how they will actually experience it. The photographer thinks about how people will live in that space and what to focus on.

3. Post Production – The work done in post-production to help ensure the shots follow a consistent image and convey the necessary atmosphere. This is technical knowledge that most people with iPhone or other camera won’t be able to do.

TL;DR – nothing replaces an expert.

Much like how you would hire an HVAC specialist for your AC or a roofer for your roof; professional photographers are technical experts who know what to do, how to do it, and can do it in a way that ensures quality.

A home is an investment, and marketing listings is a major piece of business – don’t skimp out on the images to help make it shine.

Continue Reading

Old School Marketing

The simple question technique that will help you convert more sales

(MARKETING) Will you read this article? According to the latest research, if you got as far as reading that question, the answer is more likely to be yes

Published

on

Handshake between two people representing networking representing the question technique.

Will you read this article? According to the research, if you got as far as reading that question, the answer is more likely to be, “yes.”

The study was published in the Journal of Consumer Psychology. Researchers at the University of California, Irvine, found that asking someone a question about a behavior made much more of an impact than telling someone what to do.

Just asking someone a question about a behavior increases the likelihood that they’ll do it.

It’s called the question-behavior effect. According to lead researcher, Eric Spangenberg, the question-behavior effect is most notable when the question encourages behaviors that are already socially celebrated. For example, will you try to eat healthy in 2016? Will you exercise today?

Exactly why questions are more effective than statements remains unknown, but it probably has to do with the mindset of the answerer. If someone tells you, “you should volunteer for this charity” you are more likely to bristle at being told what to do, rejecting the authority and advice of an outside opinion.

But when asked, “will you make a donation?” even if you don’t answer right away, you become more open-minded to the possibility.

Your options become expansive, rather than set, which makes you feel empowered and self-confident that you can make a positive decision for yourself.

The study also found that the effect was strongest when questions were administered through a computer or on paper, rather than orally, and when the question called for a direct “yes” or “no” answer. Perhaps having to type out or write down an answer made people feel more accountable to following through with the behavior.

Could you use the question-behavior effect to improve your business? (You see what I did there?) Asking an employee, “will we see your report in time for the deadline?” may just increase the chances that you will. And perhaps asking if your customer wants to purchase your product will put them in an open-minded state to say yes.

Continue Reading
Advertisement

Our Partners

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox