Real Estate Marketing 5 claims real estate pros need to stop using in their marketing Some real estate pros are known for making sweeping proclamations about their quality without backing it up in their marketing. Lani Rosales, COO + News DirectorJuly 1, 2024
Op/Ed Clean office confessions: Why clutter has your brain confuse Being a productive, clean person is nowhere near as difficult as it sounds - start with these simple steps focused on reduction in your... Lani Rosales, COO + News DirectorJune 12, 2024
Real Estate Technology Tips on avoiding customer lawsuits in case YOU get hacked Real estate transactions are being targeted by cybercriminals. One company just got sued by customers for being hacked. Are you safeguarding your company and... Lani Rosales, COO + News DirectorMay 8, 2024
Op/Ed Every successful real estate pro has these 10 skills Not every real estate agent is amongst the pros just yet. Here are the 10 skills the most successful among us share. Lani Rosales, COO + News DirectorApril 25, 2024
Op/Ed How the world is catching up to the Realtor way of working How do you respond to people that complain they're working at all hours? Just welcome them to the Realtor way of life! Lani Rosales, COO + News DirectorAugust 28, 2022
Real Estate Brokerage Is it time to become a broker? These are the signs to look out for Everyone joins the real estate workforce for a different reason. Some to flip houses, others to represent buyers, and so forth. And most are... Lani Rosales, COO + News DirectorAugust 11, 2022
Real Estate Big Data Home sales dip 5.4% in June, days on market hit historic low Existing home sales fell in June, the median home price hit a historic high, and the average days on market also hit a historic... Lani Rosales, COO + News DirectorJuly 20, 2022
Real Estate Marketing Real estate pros, never use Facebook stories for this reason! (MARKETING) Facebook Stories are a fantastic marketing tool, but open up a huge Pandora's box - and it's better to nix them. Lani Rosales, COO + News DirectorJune 22, 2022
Op/Ed Looking inside the mind of a master procrastinator changed my perspective (EDITORIAL) This TED talk changed our perspective. If you identify as a master procrastinator, bookmark this editorial to revisit within the month. Lani Rosales, COO + News DirectorApril 28, 2022
Op/Ed What to do when tragedy strikes and grief impacts your professional life (EDITORIAL) Navigating the waters of grief are hard enough, but when you get back to work, are you supposed to tiptoe or fake happiness? Lani Rosales, COO + News DirectorApril 8, 2022
Real Estate Big Data ‘Jumpy’ data: Housing starts dip 3.6%, permits hit 13-year high (REAL ESTATE) Housing starts fall, but experts say the market is *almost* firing on all cylinders. Spring could be rough, but summer looks strong. Lani Rosales, COO + News DirectorFebruary 19, 2020
Real Estate Marketing How to get a 9 star rating on Zillow when you’re limited to 5 stars (MARKETING) When you're limited to just a few stars on Zillow or similar sites, how do you prove to the public that you're worth... Lani Rosales, COO + News DirectorApril 16, 2019
Real Estate Associations Exclusive interview: NAR’s new “That’s Who We R®” campaign (ASSOCIATIONS) The National Association of Realtors (NAR) has launched a new ad campaign - we dig deep into the creation and meanings. Lani Rosales, COO + News DirectorFebruary 25, 2019
Real Estate Associations RPR use spikes dramatically (plus new features, slimmer operating budget) (REAL ESTATE TECH) Having a free data tool like RPR is a lifesaver for you - having an industry more readily relying on it... Lani Rosales, COO + News DirectorJanuary 8, 2019
Op/Ed Should there be an age limit on the practice of real estate? When a doctor's hands get shaky, they can kill a patient. But when a Realtor's mind gets shaky, a client can lose thousands of... Lani Rosales, COO + News DirectorAugust 30, 2018