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A phone showing a woman being recorded for a Pinterest short form video. She wears bohemian clothes and big black boots and sits in a wicker chair. A phone showing a woman being recorded for a Pinterest short form video. She wears bohemian clothes and big black boots and sits in a wicker chair.

Real Estate Marketing

An oft underutilized advertising resource, this Pinterest beta program aims to compete with the likes of Tiktok for short form videos.

Women looking concerned away from computer representing scared home buyers Women looking concerned away from computer representing scared home buyers

Real Estate Marketing

With the infinite memory of the internet ever present, can or should your right to be forgotten exist or is memory the key?

Man drinking coffee looking at phone for reviews. Man drinking coffee looking at phone for reviews.

Real Estate Marketing

Sentiment analysis is a standard marketing practice, but studies reveal the data is increasingly unreliable - here's how to combat the trend.

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The American Genius' real estate section is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2022