Connect with us

Hi, what are you looking for?

The Real DailyThe Real Daily

Real Estate Marketing

Branded content marketing is the best way to appeal to customers

Is promotional advertising still running the marketing game, or is it being replaced by a newer contender: branded content marketing.

person working on branded content marketing design

Banner ads are usually at the tail end of criticism. They’re over 18 years old, but arguably have lost their effectiveness over time (if they ever were effective in the first place).

Though the internet has evolved rapidly in recent years, one thing has stayed true: People strongly dislike ads, so much so that they are willing to pay to avoid them. It’s no surprise that there’s been a rise in downloads of ad-blocking software.

To appeal to a modern audience, new tactics must be utilized. Your content must strive to go beyond traditional advertising, and that’s where branded content steps in.

Branded content is alluring to consumers because it isn’t so much about selling a product, but instead adding merit and worth. Marketers can benefit from this tool because it’s a way to advertise their brand voice and values in a way that actually works.

Studies have shown that consumers want to learn about products through relative content. Consumers also respond positively to brands that provide them with thoughtful subject matter expertise.

Branded content is a new, groundbreaking way to build a community. By intentionally serving readers without delaying them, an element of trust and relief can allow readers to truly take in and enjoy content.

Why choose branded content?

It creates an appealing story for potential customers. People naturally connect more with personal experiences, as opposed to traditional ads. Unlike advertising, branded content is more genuine and better received by consumers. Because this content is less promotional, it allows people to connect better with your individual content.

More connection, MORE SALES!

Macie LaCau is a passionate writer, herbal educator, and dog enthusiast. She spends most of her time overthinking and watering her tiny tomatoes.


The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox.



Real Estate Marketing

Some real estate pros are known for making sweeping proclamations about their quality without backing it up in their marketing.

Real Estate Marketing

Marketing ideas are often expensive or ultra time consuming, but let's talk about some proven tactics that won't break the bank.

Real Estate Marketing

TikTok has been dominating the social media sector since the pandemic, and studies show it officially beat out YouTube for total time spent.

Real Estate Marketing

Your marketing is only as strong as the brand you create. Make sure you’re creating something with gusto and follow our tips!


The Real Daily is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2023