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Top reasons people unsubscribe from emails

(MARKETING NEWS) Sometimes promotional emails can cause us to purge our inboxes due to over-inundation. New data examines specific reasons customers unsubscribe from mailing listings.

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I recently registered my work email with a company that shall not be named in an effort to receive a 20 percent off coupon. While I received the coupon, I also found myself receiving somewhere around 10 emails per week from this company.

After a few weeks, I had no choice but to unsubscribe from this email listing. Though it did give me the option to minimize email settings, the overwhelming amount I already received was such a turn off that I unsubscribed completely.

This has happened time and again with countless other mail listings, and I know that I’m not the only one burdened with email after email. Apparently this is such a common occurrence that eMarketer was able to conduct a survey that complied the top reasons why people tend to unsubscribe from email lists.

The major reasons were broken down into 13 categories.

26 percent of people stated that they get too many emails in general as the top reason for unsubscribing. Click To Tweet

The additional reasons were as follows: 21 percent report that the emails were not relevant to them; 19 percent received too many emails from a specific company; 19 percent complained that the emails were always trying to sell something; 17 percent stated the content of the emails were boring, repetitive, and not interesting to them.

Sixteen percent unsubscribed because they do not have the time to read the emails; 13 percent stated they receive the same ads and promotions in the email that they receive in print mail (through direct mail, print magazines, newspapers, etc.)

Eleven percent stated that some emails can be too focused on the company’s needs and not enough on the customer’s needs; 10 percent felt that certain emails seemed geared towards other people’s needs and not their own. Another 10 percent did not like the appearance of certain emails, stating that they were too cluttered and sloppy.

An additional 10 percent didn’t trust the email to provide all of the information necessary to make purchasing decisions. Finally, one percent claimed “other” reasoning as the main cause.

Fully 7.0 percent unsubscribed from certain email listings because they said emails did not look good on their smartphones. This is important for marketers to keep in the back of their minds.

Assess your email marketing strategy to ensure you’re fitting the needs of consumers, not just your own personal preferences. Data doesn’t lie.

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Taylor is a Staff Writer at The American Genius and has a bachelor's degree in communication studies from Illinois State University. She is currently pursuing freelance writing and hopes to one day write for film and television.

Real Estate Marketing

How to avoid the trainwreck of hiring social media influencers

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Watching The Profit’s season six episode nine, Feat Socks, is almost like watching a real live train wreck. Two millennial entrepreneurs and social media influencers, Taylor and Parker, are picked up by angel investor Marcus Lemonis for help with their struggling small business, Feat Socks.

They are also included in a business group called Community, created by known faces in the Lemonis empire. In almost no time at all, Taylor and Parker manage to completely alienate all the other business owners.

After having experienced a little (but short) taste of success with Feat Socks, Taylor and Parker suddenly think they are invincible and can do anything after selling some overpriced socks. Not only does their attitude make them annoying, but it makes me want to see them knocked down to their knees and forced to swallow a humble sandwich. Whole.

There are some real lessons to be learned here when hiring social media influencers.

1. A positive, encouraging attitude is everything.

If your attitude is bad, you will fail in business. Period. Parker and Taylor prove that with their struggles when dealing with others. Their arrogance isn’t doing them any favors either. Keeping a positive and encouraging attitude will attract far more opportunities and the right people.

2. They need to know your product.

You need to know your product inside and out, but so do your social media influencers. They should be able to explain it to others in a way that makes sense and makes them excited. This is more rare than you’ll ever know.

3. Don’t be awful to others.

It doesn’t matter what your role is or how successful you are or think you are, being a douchebag to others will burn you every time and cost you opportunities. It may even cost you friends and potential partners. Being a know-it-all is sure to hurt your prospects as well.

4. Be humble.

Being humble is something that will always serve you well in business. It doesn’t matter if you’ve made $10 or $10 million, if you’re an arrogant jerk, no one will want to be around you, making it very lonely at the top. Or at the perceived top.

5. Be a team player.

If you’re a business owner, then you’re part of a team, even if it’s a small one. If you’re a social media influencer, you’re also an important part of a team. Act like it and show courtesy to your team members.

6. A business is more than just numbers.

A profit and loss statement only tell one part of the story. A business is run by people, supported by people, and successful because of people. Without people to direct it, a product doesn’t sell itself. So be good to people in your business, whether it’s staff, customers, vendors, or anyone else you meet.

Watch the full trainwreck here:

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Real Estate Marketing

Open Design – rarely used in real estate, but boosts earnings

(OPERATIONS) Innovation is what keeps the industry alive, and Open Design improves the process, boosting the bottom line.

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As you begin executing your business goals set at the beginning of this year, it isn’t too late to considering embracing an emerging trend to help accelerate your innovations – Open Design. This refers to the practice of being transparent about the process of building products and services (without giving way too much of the final product).

It’s similar to the practice of MOOCs (Massive Open Online Courses) in higher education—sharing information and problems about your expertise, for free, with an interested community.

In many ways, Open Design aims to break down siloed industries and workers. By sharing information about how and why your business does what it does, Open Design actually reduces the amount of work your employees may have to re-do. The open access of the design system allows them to work beyond the traditional confines of their roles.

As creative and often specialized fields like design become increasingly open, the amount of “tedious” work that used to require attention is lessening.

Some of these mechanical tasks are becoming automated as a result of collaborative efforts in Open Design across industries and other times it is the result of interdepartmental collaboration within individual corporations.

open design

This evolution makes sense: if your web team gets feedback from your sales team that a certain process isn’t intuitive and that difficulty creates a bottleneck—they’d act on that feedback and eliminate the blockage.

Abstract reports that companies that focus on the streamlining of their design systems have revenues 32 percent higher than those that adhere to conventional methods.

Taking advantage of Open Design systems would allow your entire team to focus efforts on higher level problems rather than recreating the wheel with mechanical (and often easily programmable tasks) each time they need to begin a project. These cumulative, increasingly efficient efforts, can help your business scale.

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Real Estate Marketing

This app keeps people on your website and engaged

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If you’ve dealt with user onboarding, activation, or retention for your website, odds are you may have heard of or used the software Appcues. Typically Appcues specializes in user welcome tours, new feature announcements, or those oh-so-annoying yet oh-so-useful NPS surveys. (If you don’t know what a Net Promoter Score is yet, here you go. You’re welcome.)

Instead of the typical onboarding tours, Appcues is taking it a step further with the new Onboarding Checklists feature that has us impressed. As a veteran UX designer in SaaS, I’m usually leery of any new product that claims to do wonders for user onboarding/retention.

As we’ve looked through the inner workings of the onboarding checklists, our skepticism has turned into delight. And we’re not alone — this was recently the #3 “Product of the Day” on Product Hunt.

Rather than obnoxious pop-ups on your website, this gives the user the responsibility to complete the onboarding tasks at hand. Even though there are varying onboarding checklist tools out there, this is currently our favorite.

Here’s why:

1. The steps are backed by behavioral science.

This is the best part. The tool is built to encourage positive behaviors (activation) through a bias to completion, reward, and consistency.

2. It’s unobtrusive and unannoying.

Users don’t like to think they’re being manipulated into a new feature. (Looking at you, Facebook stories.) By allowing users to complete the onboarding process on their own time through a simple, unobtrusive UX, user loyalty is maximized while user frustration is minimized. Win-win.

3. You can segment checklists with different user bases.

By allowing to segment different types onboarding checklists, you’re allowed to make informed, data-driven decisions on the demographics of users more likely to complete certain portions of the checklist and alter as needed *swoon*.

Even though the new onboarding checklist feature is legit, you still need to do your homework in applying best practices to ensure it’s effective.

Make sure to know your user personas to segment properly, conduct user research, understand the most important steps, and make the checklist clear, concise, and rewarding. Need help with some UX best practices? This blog might help.

To test the user onboarding checklist, go to this site to register for a trial Appcues account. Starter accounts begin at $159/mo and up. #notanad

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