Connect with us

Tech News

Why entrepreneurs are flocking to the pet technology space

(TECH) Pet technology is a burgeoning, $70B industry, but what makes it so attractive to entrepreneurs aside from kittens and puppers?

Published

on

fetch my pet

According to science and/or math, the internet is fueled by pet pictures. We all love pictures of animals, but more than that, we love our actual tangible animals, and as a culture, we’ve used social media to do more than share – we’re all learning from each other about best practices and products.

We’ve noticed that the pet technology space is figuratively blowing up right now, so we asked Greg Tariff, Founder and CEO of Fetch my Pet why the industry’s blossoming in such a way.

In his own words below, Tariff effectively explains why entrepreneurs are making their way into the $70 billion industry:

This growth is driven in part by millennial consumers: about 75% in their 30s own a dog and about 50% own a cat—and 44% see their pets as “starter children.” In other words, millennials not only own more pets than any other generation, but offer a better standard of care and are changing the pet business landscape with their buying habits. Millennials think of pets as family.

It’s a great time for entrepreneurs to be making their way into the pet technology space. Studies show consumers are willing to pay more for higher quality food and pet products, and they are ready to engage in experiences with their pets. Now it’s up to pet brands to connect with these pet owners on a deeper level, and I believe technology can bridge that gap. Here’s how technology is improving pet ownership thanks to a number of new innovations and a shift in consumer trends:

Humans can interact with pets remotely. Marketed as “digital daycare for pets,” technology like PetChatz lets pet parents interact with their pets from outside of the home. The need for this type of technology is driven in part by our view of pets. We no longer see pets as owned objects, but rather members of our family. How we classify pets has a ripple effect on the pet ownership experience. Consumers are more willing to pay for high quality products and services, and businesses will have to offer the highest-quality experiences to retain customers. Plus there’s a market for technology like PetChatz that allows us to interact with our pets from a distance in real time.

Making pet life management simple for pet parents. Worldwide online sales of pet food increased from 6 to 14 percent in 2016, with sales of dog and cat food rising at least 14% in the U.S. alone. It’s very easy for pet owners to click to order food, find places to walk and play with their pets, and connect with other pet owners. For example, Fetch my Pet is learning about customers and their pet needs to make more contextual suggestions. If you have an 7-year-old Golden Retriever, your technology shouldn’t tell you to buy puppy food or puppy Chew toys. As pet life management technology continues to advance, the pet ownership experience will become more personalized and intuitive.

Artificial Intelligence enables predictive fulfillment. As more data is collected on pets and their habits via makers of the products and services consumed by pet parents, we will soon have the ability to embark on preventative pet healthcare and predictive fulfilment of products and services for our pets. What if Petco sent you a notification once they had a new sustainable dog food in stock because they knew you were low on kibble? We’re inching close to this reality.

Paving the way for brand and ingredient integrity. The more innovation that occurs in the pet space, the more selective consumers can be about what they purchase and why. We care very deeply about what we feed our pets. According to Purina, young adults are more likely than other groups to research foods when designing their pet’s diet, and they like to have options that include natural ingredients and real meat.

Companies like BareItAll Petfoods are taking food-sourcing one step further by selling food products made from Asian Carp, which threaten to harm waterways including the Great Lakes. Businesses are doing their part to get smarter about ingredient integrity – and consumers are being more selective.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Tech News

Quickly delete years of your stupid Facebook updates

(SOCIAL MEDIA) Digital clutter sucks. Save time and energy with this new Chrome extension for Facebook.

Published

on

facebook desktop

When searching for a new job, it’s always a good idea to scan your social media presence to make sure you’re not setting yourself up for failure with offensive or immature posts.

In fact, you should regularly check your digital life even if you’re not on the job hunt. You never know when friends, family, or others are going to rabbit hole into reading everything you’ve ever posted.

Facebook is an especially dangerous place for this since the social media giant has been around for over fourteen years. Many accounts are old enough to be in middle school now.

If you’ve ever taken a deep dive into your own account, you may have found some unsavory posts you couldn’t delete quickly enough.

We all have at least one cringe-worthy post or picture buried in years of digital clutter. Maybe you were smart from the get-go and used privacy settings. Or maybe you periodically delete posts when Memories resurfaces that drunk college photo you swore wasn’t on the internet anymore.

But digging through years of posts is time consuming, and for those of us with accounts older than a decade, nearly impossible.

Fortunately, a new Chrome extension can take care of this monotonous task for you. Social Book Post Manager helps clean up your Facebook by bulk deleting posts at your discretion.

Instead of individually removing posts and getting sucked into the ensuing nostalgia, this extension deletes posts in batches with the click of a button.

Select a specific time range or search criteria and the tool pulls up all relevant posts. From here, you decide what to delete or make private.

Let’s say you want to destroy all evidence of your political beliefs as a youngster. Simply put in the relevant keyword, like a candidate or party’s name, and the tool pulls up all posts matching that criteria. You can pick and choose, or select all for a total purge.

You can also salt the earth and delete everything pre-whatever date you choose. I could tell Social Book to remove everything before 2014 and effectively remove any proof that I attended college.

Keep in mind, this tool only deletes posts and photos from Facebook itself. If you have any savvy enemies who saved screenshots or you cross-posted, you’re out of luck.

The extension is free to use, and new updates support unliking posts and hiding timeline items. Go to town pretending you got hired on by the Ministry of Truth to delete objectionable history for the greater good of your social media presence.

PS: If you feel like going full scorched Earth, delete everything from your Facebook past and then switch to this browser to make it harder for Facebook to track you while you’re on the web.

Continue Reading

Tech News

Why are all apps starting to look exactly the same?

(TECHNOLOGY) As apps evolve, they are beginning to look uniform – is this a good or bad thing?

Published

on

apps looking uniform

Have you noticed that all apps are beginning to look a lot alike? Many popular social media apps are utilizing minimalist designs, featuring lots of black and white with negative space and little color.

At a glance, you may not be able to differentiate what’s Airbnb and what’s Instagram. Normally, something like this could be argued to be unoriginal and boring. However, let’s look at the positives.

If every app – for the most part – is operating with the same design, they’re not trying to constantly one-up each other with the next big look. As a result, they have more time to focus on what’s important – the content found on the app and the functions of the app.

While many apps offer similar features (like Snapchat, Facebook, and Instagram both having Stories), every social media app has its own flair that keeps users coming back. And, user retention is higher if they feel comfortable using the app – which is another plus of them all having similar designs.

If you have 12 different social media apps with 12 different interfaces and means of operation, it’s unlikely that a user will keep up with all 12. But, if they know exactly how to use them, the user can flip back and forth like it’s nothing.

However, “app fatigue is a real thing,” said Yaz of UX Collective. “Most people have grown tired of bouncing between too many apps or learning how to use a new interface after every new download.”

Below is Yaz’s exploration of the uniformity in apps:

Research has found that a quarter of all apps are deleted after just one use. People tend to stick with the apps that they have found made a positive impact in their lives – either for communication with others or apps that save them time.

Uniformity means developers can spend more of their time on creating the content that will aid in better communication and more time saving options.

Again, what it comes down to is the content and function. That’s where the true creativity comes in. People aren’t using Airbnb because the app or the website are ridiculously exciting; they’re using it because it offers a service that is beneficial.

What are your thoughts on app uniformity? Unoriginal, or a stepping stone for what’s really important?

Continue Reading

Tech News

Google Home Hub is a camera-free (yay!) smart home control center

(TECH) The Google Home Hub will soon ship to homes and offices, and they might win in the long run for simply not including a camera – why?

Published

on

google home hub

We all know this classic problem. Technology gets more and more capable and convenient every day, but with that convenience comes a risk to your privacy. Sure, you’d like to get a smart home set up in your house, but you don’t need hackers, corporations, or The Man listening in on your private conversations, or peeping in on you from your own private camera system. While I personally subscribe to the philosophy of “if you’ve got it, flaunt it,” but for the rest of you there is now hope.

Google has unveiled the new Google Home Hub, a device that acts as a brain for all the other “smart” electronics on your property. Whether it’s lights, thermostats, locks or even (if you must) security cameras, your smart tech will need a hub to be the go-between for all this technology.

Warning: before you watch this video, know that he says “Hey Google” several times and will set off all of your Google devices. You’ve been warned.

While other similar devices exist on the market (such as the Amazon Echo Show) what sets the Home Hub apart is the fact that no camera exists on the device. If you decide to disable the microphone as well, then suddenly you have a smart home that absolutely, positively, under no conditions can ever see you naked.

This decision was deliberate on Google’s part. With many holdouts still desiring security over comfort, Google’s not including video cameras in their Home Hub could mean deeper market penetration for a more wary customer base.

There are other considerations to take as well. The lack of camera means the device is cheaper to produce and sell. The Google Home Hub will retail at $149, about $80 cheaper than their closest competitor, the Amazon Echo Show. On the downside, no camera means that video calls through the device are not possible (though nearly any smart phone can do this for free, so it’s not really much of a downside).

Aside from the lack of camera, the Google Home Hub functions similarly to the Amazon Echo Show (that is, as a very specialized tablet you stand up in a corner and don’t move around too much). It connects to not only all your smart tech but also all your Google accounts.

You can check your mail, access photo collections, play music, look up directions, or even watch youtube videos. About they only thing they don’t seem to be able to do is interact with Amazon products, meaning those of us with a collection of Amazon Echo Dots around the house will need to wait a bit before wading into these new, secure, camera-less waters.

Continue Reading
Advertisement

Our Great Parnters

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories