Connect with us

Tech News

Why entrepreneurs are flocking to the pet technology space

(TECH) Pet technology is a burgeoning, $70B industry, but what makes it so attractive to entrepreneurs aside from kittens and puppers?

Published

on

fetch my pet

According to science and/or math, the internet is fueled by pet pictures. We all love pictures of animals, but more than that, we love our actual tangible animals, and as a culture, we’ve used social media to do more than share – we’re all learning from each other about best practices and products.

We’ve noticed that the pet technology space is figuratively blowing up right now, so we asked Greg Tariff, Founder and CEO of Fetch my Pet why the industry’s blossoming in such a way.

In his own words below, Tariff effectively explains why entrepreneurs are making their way into the $70 billion industry:

This growth is driven in part by millennial consumers: about 75% in their 30s own a dog and about 50% own a cat—and 44% see their pets as “starter children.” In other words, millennials not only own more pets than any other generation, but offer a better standard of care and are changing the pet business landscape with their buying habits. Millennials think of pets as family.

It’s a great time for entrepreneurs to be making their way into the pet technology space. Studies show consumers are willing to pay more for higher quality food and pet products, and they are ready to engage in experiences with their pets. Now it’s up to pet brands to connect with these pet owners on a deeper level, and I believe technology can bridge that gap. Here’s how technology is improving pet ownership thanks to a number of new innovations and a shift in consumer trends:

Humans can interact with pets remotely. Marketed as “digital daycare for pets,” technology like PetChatz lets pet parents interact with their pets from outside of the home. The need for this type of technology is driven in part by our view of pets. We no longer see pets as owned objects, but rather members of our family. How we classify pets has a ripple effect on the pet ownership experience. Consumers are more willing to pay for high quality products and services, and businesses will have to offer the highest-quality experiences to retain customers. Plus there’s a market for technology like PetChatz that allows us to interact with our pets from a distance in real time.

Making pet life management simple for pet parents. Worldwide online sales of pet food increased from 6 to 14 percent in 2016, with sales of dog and cat food rising at least 14% in the U.S. alone. It’s very easy for pet owners to click to order food, find places to walk and play with their pets, and connect with other pet owners. For example, Fetch my Pet is learning about customers and their pet needs to make more contextual suggestions. If you have an 7-year-old Golden Retriever, your technology shouldn’t tell you to buy puppy food or puppy Chew toys. As pet life management technology continues to advance, the pet ownership experience will become more personalized and intuitive.

Artificial Intelligence enables predictive fulfillment. As more data is collected on pets and their habits via makers of the products and services consumed by pet parents, we will soon have the ability to embark on preventative pet healthcare and predictive fulfilment of products and services for our pets. What if Petco sent you a notification once they had a new sustainable dog food in stock because they knew you were low on kibble? We’re inching close to this reality.

Paving the way for brand and ingredient integrity. The more innovation that occurs in the pet space, the more selective consumers can be about what they purchase and why. We care very deeply about what we feed our pets. According to Purina, young adults are more likely than other groups to research foods when designing their pet’s diet, and they like to have options that include natural ingredients and real meat.

Companies like BareItAll Petfoods are taking food-sourcing one step further by selling food products made from Asian Carp, which threaten to harm waterways including the Great Lakes. Businesses are doing their part to get smarter about ingredient integrity – and consumers are being more selective.

12 Shares

The American Genius (AG) is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

Vaulteq: A modern safe deposit box for your digital info

(TECH NEWS) Vaulteq will soon launch to protect all of your passwords, digital information, and you can’t break into it, even if you set it on fire.

Published

on

Curing password amnesia

Remembering the passwords to the millions of different online accounts you have, can be impossible; and the “remember password” option, isn’t really secure, shared computer or not.

I know I personally use the “forgot password” option to alleviate my password amnesia; but it takes up a lot of unnecessary time and effort. That ultimately leaves us with very few password protection options, until Vaulteq came along to revolutionize the way we manage our passwords.

bar
Vaulteq is an easy-to-use, extremely reliable, physical vault that is capable of protecting most of your valuable digital assets.

Plug it in and go

To get started, all you have to do is plug the Vaulteq into your home network, and download the app. Once you’re logged in, you choose one strong password, and Vaulteq will automatically fill it in to your apps and webpages. The use of one password, makes it easy to remember, and more secure, since there aren’t a bunch of different passwords floating around.

But the protection doesn’t stop there. Along with protecting your password, Vaulteq protects your digital wallet too. No matter where you go, you will have secure and constant access to your credit and debit cards, receipts, Bitcoin wallet, and PayPal.

What about your digital records on your laptop?

Like your driver’s licenses, bills, and bank statements; they need protection too. Vaulteq understands that, and allows users to store, organize and browse all of your important documents!

What’s even better is its compatibility and military strength memory. iPhones, Androids, and Windows phones are included, along with extensions for Safari, Chrome, and Firefox.

The memory is waterproof, temperature-proof, shock proof, and x-ray proof, and comes encrypted with AES-256 and two factor authentication.

A modern safe deposit box for your digital info

Essentially, Vaulteq is a more secure, digitized, and modernized safe deposit box for your digital information.

Safer than relying on your computer to remember your passwords, and a lot more convenient than using “forgot password”, Vaulteq has hit the nail on the head with meeting our password management needs.

The price for this handy, military grade device, is tbd, but if you go to their site and drop your email info, you can be one of the first to find out!

#vaulteq

Continue Reading

Tech News

Daily Coding Problem keeps you sharp for coding interviews

(CAREER) Coding interviews can be pretty intimidating, no matter your skill level, so stay sharp with daily practice leading up to your big day.

Published

on

voice and SEO

Whether you’re in the market for a new coding job or just want to stay sharp in the one you have, it’s always important to do a skills check-up on the proficiencies you need for your job. Enter Daily Coding Problem, a mailing list service that sends you one coding problem per day (hence the name) to keep your analytical skills in top form.

One of the founders of the service, Lawrence Wu, stated that the email list service started “as a simple mailing list between me and my friends while we were prepping for coding interviews [because] just doing a couple problems every day was the best way to practice.”

Now the service offers this help for others who are practicing for interviews or for individuals needing to just stay fresh in what they do. The problems are written by individuals who are not just experts, but also who aced their interviews with giants like Amazon, Google, and Microsoft.

So how much would a service like this cost you? Free, but with further tiers of features for additional money. Like with all tech startups, the first level offers the basic features such as a single problem every day with some tricks and hints, as well as a public blog with additional support for interviewees. However, if you want the actual answer to the problem, and not just the announcement that you incorrectly answered it, you’ll need to pony up $15 per month.

The $15 level also comes with some neat features such as mock interview opportunities, no ads, and a 30 day money back guarantee. For those who may be on the job market longer, or who just want the practice for their current job, the $250 level offers unlimited mock interviews, as well as personal guidance by the founders of the company themselves.

Daily Coding Problem enters a field with some big players with a firm grasp on the market. Other services, like InterviewCake, LeetCode, and InterviewBit, offer similar opportunities to practice mock interview questions. InterviewCake offers the ability to sort questions by the company who typically asks them for that individual with their sights targeted on a specific company. InterviewBit offers referrals and mentorship opportunities, while LeetCode allows users to submit their own questions to the question pool.

If you’ve really got your eye on the prize of receiving that coveted job opportunity, Daily Coding Problem is a great way to add another tool in your tool box to ace that interview.

Continue Reading

Tech News

Practice for coding interviews, live with another human

(CAREER) Looking to practice coding interviews with a real human? Earn yourself a sweet win-win situation with this online solution to acing technical interviews.

Published

on

technical coding interview

Practicing for interviews with a friend helps prepare you for the real thing. When the time comes, unless y’all seriously slacked off or you got the company totally wrong, you should at least feel comfortable interviewing since you practiced with a pal.

Just about anyone can help you prep for standard interview questions like listing your strengths, weaknesses, and talking about a five-year plan. But when it comes to coding interviews, your friends may not be able to offer as much help if they’re not in the field.

Technical interviews typically include demonstrating not only solid communication, but also CS knowledge, coding, and demonstrable problem solving.

Well, count your blessings and say hello to Pramp, an online platform that helps you practice technical interviews for software engineering roles. Named for the acronym version of “practice makes perfect,” Pramp pairs you with a peer for a live HD video interview practice session.

Personal matching considers experience, education, target companies, practice topics you’d like to cover, preferred programming language, and availability.

You and your peer take turns being the interviewer and interviewee for 30 minutes each. Pramp provides the questions to ask 24 hours prior to the interview, and gives answers as well. There’s even a collaborative real-time code editor to share your work.

Pramp supports twelve programming languages, including C++, Java, and Python. You select multiple programming languages for your interviews.

Once the interviews are over, you provide feedback and rate each other’s performance.

There’s no limit to how many interviews you can participate in, and you can choose your level of anonymity. Pramp will only share what you allow, but if you go the public route, they’ve got a pretty sweet perk…

After a few coding interviews, Pramp assesses your strengths to match you with relevant opportunities. From there, you can schedule a phone screen directly on Pramp with a hiring manager. You don’t even need a resume.

Passing the phone screen gets you an onsite interview with the hiring manager. All that practice sure paid off, huh? You don’t need to install anything to start using Pramp, and mega bonus: it’s is free to use. Check them out now if you’re a prospective employee or employer to get connected with talent.

Continue Reading

Emerging Stories