Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Facebook launches instant games through Messenger – yay or yawn?

(SOCIAL MEDIA NEWS) Facebook wanted to give people a reason to spend more time on their site – so instant games were the answer! Yay or yawn?

facebook messenger instant games

Another reason to stay on Facebook

As we are in the thick of the holiday season and personal, one-on-one conversations are demanded from our family and friends – they actually want eye contact?! – Facebook has found a way to once again pull us from reality and engage with their network. This week Facebook launched Instant Games, a fun and quick way to compete with your friends via Facebook Messenger.


Going for the nostalgia angle

Though Facebook still remains a comparable competitor in the internet gaming realm, they noticed a sharp decline as users turned to their mobile phones for everything. They wanted to give people a reason to spend more time on their site, so games were the answer. However, Facebook had to find a way to make it more about the games than the ads. Therefore, they are keeping ads off for now, with the potential to make money through in-game purchases in the future.

The benefit of using Instant Games as opposed to a gaming app is their lightning speed loading time.

Since the games were designed in HTML5, you can play a full round in the same amount of time it takes for your BFF to respond to you. The process is simple. Just click the game controller icon in Messenger, choose a game and start playing! Your scorecard automatically uploads to your conversation, or you can share it on your Newsfeed to show everyone how cool you are.

Facebook even took a note from Snapchat, allowing users to doodle on their scorecard before they share it. Though HTML5 cannot provide hyper-realistic graphics, Facebook has included many classic games like Pac-Man and Space Invaders in the hopes that nostalgia will win the hearts of their increasingly older demographic.

Advertisement. Scroll to continue reading.

Are you in?

As of now, Instant Games is available in thirty countries, including the U.S. You can play games via Messenger on your phone or the desktop site. Who knows what features will be added in the future, but for now just relish in the fact that you have one more reason to stay permanently glued to your phone.


Written By

Natalie is a Staff Writer at The American Genius and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

1 Comment

1 Comment

  1. Pingback: Facebook messenger gets a major facelift for speed

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Two powerhouse companies in the social media and delivery space team up to deliver online sold goods right to the buyer's door.

Business Marketing

Facebook announced that they are shutting down their live shopping feature in a move to focus more on Reels on October 1, however, it...

Social Media

New data indicates that influencer marketing is much more lucrative on Instagram and TikTok than Facebook - where will *your* 2023 ad spend go?

Business News

Apparently, Facebook launched a podcast program almost a year ago, but it was short-lived as Zuckerberg pulls the plug 10-months in.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.