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How Facebook’s unsend feature complicates your business

(TECHNOLOGY) Facebook now has a nifty unsend feature, but it could put a kink in your business in unforseen ways.

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Well, well, well, Facebook’s at it again. The social media giant has been in the news in recent months (namely due to a scathing NYT story on the leadership’s mishandling of the campaign interference crisis). While you were probably seething about Zuck and Sandberg, a new feature was quietly released in past months – you will soon have the ability to unsend a message on Facebook Messenger.

The ugly origins of unsend

At first it may seem innocuous, but its origins are anything but innocent. In April 2018, TechCrunch reported that some of Zuckerberg’s Facebook messages had been deleted; some messages were even to non-Facebook employees, and they were deleted due to “privacy concerns.” Hmm.

Unlike the current unsend feature, there was no “tombstone” message indicating something had been deleted. This was a clear abuse of power — and even worse, the messages could contain important information about ethical wrongdoings (perhaps related to Cambridge Analytica or the Russian election interference?) at Facebook. What was in the messages? The world may never know.

How unsend works

If you’re wondering how this new “unsend” feature works, here’s what you need to know:

  1. You can unsend any message in Messenger within 10 minutes of sending.
  2. This applies to text, group chats, photos, videos, and links.
  3. A “tombstone” message is displayed indicating a message has been deleted.
  4. You can’t remove a single text bubble (within a message) of something someone’s sent you.
  5. You have the choice when unsending to remove just for you, or remove for everyone.

What it means for your business

If you’re using Messenger for your business (especially Messenger chatbots), this could mean good and bad things, but the real implications are yet to be seen.

For customers that may tend to act out in anger and angrily message your business, you might see people unsend angry messages. This could be good for the egos of your customer service team, but you’ll also want to reach out and talk your customers down in those moments they’re frustrated.

But for most businesses, the legal effects on this new feature leave more questions than answers.

In short, your digital paper trail to CYA may be compromised with unsend. In a world where legal departments are already leery of Facebook, and rightfully so, this could make things a lot more complicated.

For instance, if you use a Messenger chatbot and someone claims discrimination based off the conversation and they used unsend, you’ll have less information to back up your story.

“But don’t worry!” Facebook tells us. “We’ll keep the messages on our server for a short period of time!”

A short period of time…? Are we talking one week, six weeks, one year? What does that even mean?

Overall, make sure to consider possible scenarios on how this change might affect your business.

Does this mean you might need to up your business insurance in light of more potential legal battles? Maybe. Does this mean you might need to shorten your response time to catch the angry customers or even potential customers before they unsend? Probably.

As this new feature rolls out, we’ll see more and more of the unknown implications coming to light. Regardless, make sure you and your business are prepared.

Elise Graham Kennedy is a staff writer at The American Genius and Austin-based digital strategist. She's a seasoned entrepreneur, started and sold two companies, and was on a TV show for her app. You can usually find her watching The Office on her couch with her dog and husband.

Tech News

4 ways startups prove their investment in upcoming technology trends

(TECH NEWS) Want to see into the future? Just take a look at what technology the tech field is exploring and investing in today — that’s the stuff that will make up the world of tomorrow.

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Woman testing VR technology

Big companies scout like for small ones that have proven ideas and prototypes, rather than take the initial risk on themselves. So startups have to stay ahead of technology by their very nature, in order to be stand-out candidates when selling their ideas to investors.

Innovation Leader, in partnership with KPMG LLP, recently conducted a study that sheds light onto the bleeding edge of tech: The technologies that the biggest companies are most interested in building right now.

The study asked its respondents to group 16 technologies into four categorical buckets, which Innovation Leader CEO Scott Kirsner refers to as “commitment level.”

The highest commitment level, “in-market or accelerating investment,” basically means that technology is already mainstream. For optimum tech-clairvoyance, keep your eyes on the technologies which land in the middle of the ranking.

“Investing or piloting” represents the second-highest commitment level – that means they have offerings that are approaching market-readiness.

The standout in this category is Advanced Analytics. That’s a pretty vague title, but it generally refers to the automated interpretation and prediction on data sets, and has overlap with Machine learning.

Wearables, on the other hand, are self explanatory. From smart watches to location trackers for children, these devices often pick up on input from the body, such heart rate.

The “Internet of Things” is finding new and improved ways to embed sensor and network capabilities into objects within the home, the workplace, and the world at large. (Hopefully that doesn’t mean anyone’s out there trying to reinvent Juicero, though.)

Collaboration tools and cloud computing also land on this list. That’s no shock, given the continuous pandemic.

The next tier is “learning and exploring”— that represents lower commitment, but a high level of curiosity. These technologies will take a longer time to become common, but only because they have an abundance of unexplored potential.

Blockchain was the highest ranked under this category. Not surprising, considering it’s the OG of making people go “wait, what?”

Augmented & virtual reality has been hyped up particularly hard recently and is in high demand (again, due to the pandemic forcing us to seek new ways to interact without human contact.)

And notably, AI & machine learning appears on rankings for both second and third commitment levels, indicating it’s possibly in transition between these categories.

The lowest level is “not exploring or investing,” which represents little to no interest.

Quantum computing is the standout selection for this category of technology. But there’s reason to believe that it, too, is just waiting for the right breakthroughs to happen.

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Tech News

Internet of Things and deep learning: How your devices are getting smarter

(TECH NEWS) The latest neural network from Massachusetts Institute of Technology shows a great bound forward for deep learning and the “Internet of Things.”

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Woman using smart phone to control other devices in home, connected to deep learning networks

The deep learning that modifies your social media and gives you Google search results is coming to your thermostat.

Researchers at the Massachusetts Institute of Technology (MIT) have developed a deep learning system of neural networks that can be used in the “Internet of Things” (IoT). Named MCUNet, the system designs small neural networks that allow for previously unseen speed and accuracy for deep learning on IoT devices. Benefits of the system include energy savings and improved data security for devices.

Created in the early 1980s, the IoT is essentially a large group of everyday household objects that have become increasingly connected through the internet. They include smart fridges, wearable heart monitors, thermostats, and other “smart” devices. These gadgets run on microcontrollers, or computer chips with no processing system, that have very little processing power and memory. This has traditionally made it hard for deep learning to occur on IoT devices.

“How do we deploy neural nets directly on these tiny devices? It’s a new research area that’s getting very hot,” said Song Han, Assistant Professor of Computer Science at MIT who is a part of the project, “Companies like Google and ARM are all working in this direction.”

In order to achieve deep learning for IoT connected machines, Han’s group designed two specific components. The first is TinyEngine, an inference engine that directs resource management similar to an operating system would. The other is Tiny NAS, a neural architecture search algorithm. For those not well-versed in such technical terms, think of these things like a mini Windows 10 and machine learning for that smart fridge you own.

The results of these new components are promising. According to Han, MCUNet could become the new industry standard, stating that “It has huge potential.” He envisions the system has one that could help smartwatches not just monitor heartbeat and blood pressure but help analyze and explain to users what that means. It could also lead to making IoT devices far more secure than they are currently.

“A key advantage is preserving privacy,” says Han. “You don’t need to transmit the data to the cloud.”

It will still be a while until we see smart devices with deep learning capabilities, but it is all but inevitable at this point—the future we’ve all heard about is definitely on the horizon.

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Tech News

Google is giving back some privacy control? (You read that right)

(TECH NEWS) In a bizarre twist, Google is giving you the option to opt out of data collection – for real this time.

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Open laptop on desk, open to map privacy options

It’s strange to hear “Google” and “privacy” in the same sentence without “concerns” following along, yet here we are. In a twist that’s definitely not related to various controversies involving the tech company, Google is giving back some control over data sharing—even if it isn’t much.

Starting soon, you will be able to opt out of Google’s data-reliant “smart” features (Smart Compose and Smart Reply) across the G-Suite of pertinent products: Gmail, Chat, and Meet. Opting out would, in this case, prevent Google from using your data to formulate responses based on your previous activity; it would also turn off the “smart” features.

One might observe that users have had the option to turn off “smart” features before, but doing so didn’t disable Google’s data collection—just the features themselves. For Google to include the option to opt out of data collection completely is relatively unprecedented—and perhaps exactly what people have been clamoring for on the heels of recent lawsuits against the tech giant.

In addition to being able to close off “smart” features, Google will also allow you to opt out of data collection for things like the Google Assistant, Google Maps, and other Google-related services that lean into your Gmail Inbox, Meet, and Chat activity. Since Google knowing what your favorite restaurant is or when to recommend tickets to you can be unnerving, this is a welcome change of pace.

Keep in mind that opting out of data collection for “smart” features will automatically disable other “smart” options from Google, including those Assistant reminders and customized Maps. At the time of this writing, Google has made it clear that you can’t opt out of one and keep the other—while you can go back and toggle on data collection again, you won’t be able to use these features without Google analyzing your Meet, Chat, and Gmail contents and behavior.

It will be interesting to see what the short-term ramifications of this decision are. If Google stops collecting data for a small period of time at your request and then you turn back on the “smart” features that use said data, will the predictive text and suggestions suffer? Only time will tell. For now, keep an eye out for this updated privacy option—it should be rolling out in the next few weeks.

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