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Google rolls out another accreditation to make you #legit

(TECH NEWS) Google is adding another certification test to its already existent AdWords and Analytics.

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What’s One More Google Accreditation?

In an age where mobile anything reins supreme, Google has launched a certification program for mobile site developers specifically.

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The test, according to Google, determines if takers are knowledgeable on best practices for “creating, managing, measuring, and optimizing mobile websites,” and if passed allows the test taker to promote themselves as a Google accredited mobile site developer.

A brief overview

A look at the study guide reveals the variety of topics covered in the exam, ranging from simpler topics like how to improve mobile site speed, to more advanced topics like progressive web apps.

There are a total of sixty-five questions in the exam covering why mobile sites matter, how to improve mobile site speed, how to create an effective mobile UX, and advanced web technologies.

As of now it is only available in English and doesn’t focus on Android, iOS or any other operating systems; although it does support Google’s Accelerated Mobile Pages project which relies on AMP HTML to build light-weight webpages with fast load times.

Google certification

Google’s Mobile Sites certification is the third certification the tech mogul offers along with AdWords and Analytics.

AdWords covers basic and advanced advertising concepts, including search advertising, display advertising, and mobile advertising, and requires two exams to become certified.

Analytics certification is a one part exam testing users on their Google Analytics knowledge like planning and principles or implementation and data collection.

Although Google certification isn’t the same as a college degree, and has a significantly lower price tag at $0, they are helpful credentials to have depending on your field. They are especially good to have if you are an entrepreneur and need to keep up with technology development as it evolves, and make sure you are privy to the same knowledge as your competitors.

Even if you aren’t an entrepreneur, Google is a good refresher and/or knowledge check to perform if you are in any way involved in a business that uses Analytics, AdWords, or a Mobile Site.

Another plus

If you’re hiring someone to do certification for you company you now have the opportunity to ask if they have this certification.

Because Google tends to be the gold-standard in this area, asking a potential employee for this certification will give you peace of mind that work is being done competently and capably.

Take a looksy

To take a gander at the study guide for yourself, head here.

If you’re already a professional at AdWords, Analytics and Mobile Sites skip straight to the exam and get Google accredited: One extra certification ain’t never hurt nobody.

#GoogleCred

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

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Tech News

A reusable, cloud synced notebook?? I’ll take 10!

(TECHNOLOGY NEWS) The future of note taking is here with Rocketbook Wave, a microwavable, reusable notebook that stores all of your musings on the cloud.

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Not just any notebook

Some folks just can’t go paperless. Try as we might, the satisfaction inherent in the pen-and-paper medium is firmly engrained.

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Everyday we are bombarded by reminders that paper is increasingly unsustainable—which is why Rocketbook’s reusable notebook, the Wave, is a potential life-saver.

Smile and Wave

The premise behind the Rocketbook Wave is simple, yet elegant: you write in the notebook like you normally would—up to 80 pages’ worth—and then snap a photo of each page using the accompanying smartphone app. The photos are scanned to enhance their image quality, then they’re delivered into a cloud account.

You can even cross off a symbol at the bottom of the page to scan the note into a specific, customized location, and each page has its own QR code for later reference.

Note Game So Cold, Had to Defrost

That’s all fine and dandy, but how do you wipe the Rocketbook Wave to reuse it? Well, you put the book in a machine that you use to eliminate stuff (e.g., nutritional value) every day…

You put it in the microwave.

Counterintuitive as it may be, a few minutes in the microwave with a mug of water and minimal attentiveness will result in a clean notebook, making it ready for another round of note-taking, doodling, or what have you.

With Paperless, You’ll Pay for Less

The obvious benefits of the Rocketbook Wave are twofold. Firstly, you won’t have to worry about running out of paper, and you’ll have a backup in case Mitch from chemistry lab sets your belongings on fire (again).

Equally as important, though, is the sustainability factor: if you’re even remotely worried about the environment, $27 gets you a notebook that won’t quit.

Fine Print

As with anything, there are a couple of caveats that accompany the rush of using the Rocketbook Wave. For one, you can’t erase a single page at a time—it’s all or nothing. This is a non-issue if you don’t mind scanning everything into the cloud as a matter of practice, but it’s something to be aware of.

More importantly, however, is the type of ink you have to use. If you don’t write with a Pilot FriXion utensil, the ink will remain on the pages and no amount of microwaving will wash it away.

These aren’t likely to be deal-breakers, of course. If you’re interested in picking up a Rocketbook Wave for yourself, they’re for sale now starting at $27 on Rocketbook’s official site.

#RocketbookWave

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Taskiness is the note taking app for those who ditched the last one

(TECH NEWS) We all love trying new note-taking apps but for some of us we just end up reverting to to old habits. Taskiness is here to change your habits and keep it that way.

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In the great realm of to-do apps, there are lots to choose from: heck, I’ve even made a hobby to write about them – but what makes them so popular is that people have a hard time adapting to a system. With so many solutions, there are so many to try!

Startup, Taskiness, hopes to solve that by being the first note taking system that uses natural language processing – where you take notes and it then it pulls tasks out.

Over 1300 people have already signed up, and Taskiness hopes to keep all those people off the to-do list app rotation and give them a more permanent solution. Feature wise, Tackiness is fundamentally made of two components:

Notes – the “place for the thoughts” where you take notations and comments.

Taskiness boasts four key benefits to this functionality, which basically looks like a standard notepad:

– You can organize the notes how you want (much like you can on a pad of paper) rather than being forced to work in the confines of the app.
– Easy input – as easy as writing into old school MS notepad – so no field form entry, no awkward forms/templates
– “Natural language” – basically, this is the largest feature of the app, it recognizes how you write to pull tasks from notes and to better utilize your note taking. This is especially important as it helps with the natural feel of the app.
– Synchronization across all platforms – which is a must feature and you should never use an app that doesn’t have cloud functionality – this isn’t 2004.

Tasks – the place for “action” where your to-do list is extracted from your notes. Most of us some kind of to-do list, and Taskiness hopes to keep you hooked by emphasizing:

– Focus – where it highlights tasks that are relevant to you immediately (as to avoid getting bogged down by the list).
– Snooze – where you can use those alarm clock skills you’ve been developing since junior high to snooze tasks and avoid your to-do list from becoming an inventory list of things never to be finished.
– Rich text – that uses that natural language to pull deadlines and priorities and “much more” – this is perhaps the advantage of the app. This keeps you from having to spend time organizing your to-do list so it becomes more of a passive partner than just another thing to do.

Taskiness currently has a backlog for registration, and is most likely not going to be free – but it looks like a promising app. It was recognized by Betalist as one of the most popular startups of October – and both it and fellow Medium call out “Iris” look like a promising to do solution.

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Five inexpensive VPNs to keep you all sorts of secure

(TECH NEWS) If you work on public internet or are just looking to beef up your internet security VPNs could be your answer. Here are five worth looking into.

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We must speak, as we so often do, of l33t h4x0rz.

Let’s get blunt. We have reached the point in the evolution of technology where access to your personal data is equivalent to access to everything you own. Data security breach, which involves fewer twentysomethings with improbable hair and more Russian state actors than 90s movies led me to believe, can be the end of a business, especially a small one.

Frustratingly, the mainstream market hasn’t really produced perfect solutions for that. At present, you really have two options.

Option one, you roll with AppleFacebookGoogleSoft. Different companies, same model: hand your data to a giant organization with an affirmative interest in keeping it confidential. That can work! It can also, y’know, not. A lot.

Option two, full infogeek. Pull together All The Information and put it behind tight security you control. We’re big fans of this. On the other hand, we’re geeks. Doing this successfully requires knowledge, specialty tools and changes in behavior that may not be practical for you.

Ain’t exactly optimal, those options. So for the love of the white hat, what’s to do? Where’s the middle ground between “put it in a big sack and hand it to HugeCorpCo” and “lock every 0 and 1 in a painstakingly handcrafted box?”

Meet your friend, the VPN. Virtual private networks aren’t just the irritating things you have to sign into before another constructive day on the cube farm. For any entrepreneur or freelancer who isn’t into a rad Linux solution, a VPN is a straight-up necessity. They’re how you Internet without people keeping logs (your ISP does), tracking your activity (everybody does), or carrying off your innocent data to the dark web or the Kremlin.

Better yet? There are lots of good ones that are inexpensive, reliable, and only a Google away. Here’s 5. Unranked, because every VPN is a beautiful snowflake.

IPVanish wins at efficiency. They own 100 percent of their resources, rather than outsourcing any work to third parties. That means high speed and optimal security, since their commitment to keeping zero information on their clients can’t be undercut by nosy contractors.

NordVPN has tech wizardry going for it, with double encryption and even an optional kill switch that automatically disconnects you from the Internet if anything goes amiss with the VPN. Nord also wins at most devices per subscription, and will happily wrap up to 6 of your robots in the warm embrace of infosec.

Private Internet Access, in addition to winning the Most Straightforwardly Named Product Ever award I just made up, is great for power users, with unlimited bandwidth and a subscription allowing up to 5 devices. It’s also super simple, designed to run in the background while you go about your digital day, so for folks who aren’t looking for bundled apps or a shiny interface, this is your guy.

PureVPN gets compatibility cred, since it’s usable across Android, iOS, Linux, Mac, Windows and even provides proxy workarounds for Chrome and Firefox. It also has a frankly enormous server network, which is good news for speed freaks.

TunnelBear, in addition to being adorable, is extremely user friendly. It’s kind of the anti-PIA, with a rich interface and lots of shiny features. Those features include neat security tricks like Intellibear, allowing users to selectively VPN into particular sites, and Vigilant Mode, which makes like Nord and blocks Internet traffic in case of outages.

Snowflake jokes aside, the list really isn’t ranked, and for reason. Your VPN will be your gateway to the Internet. What works for you is totally contingent on what you do and what you need. There are only two definitive rules.

One, never free. A free trial is fine. “Free VPN” is online shorthand for “place all your information in this bucket, which I will then steal, seal and sell to the Internet’s many, many buyers of evil buckets of data.”

Two, it’s a numbers game. There are countless choices for VPNs on the market. The entries on our list offer substantially similar services to dozens of others. What makes our 5 special?

Twelve bucks. The maximum cost of each of the 5 VPNs above is less than twelve dollars per month. Most cost less: spring for a subscription and you can get the average cost down to 2 or 3 dollars monthly. But month to month, no obligation, even the most expensive entry on the list – that’s a tie between NordVPN and PureVPN – costs you less than twelve dollars a month.

Beat that for peace of mind.

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